Friday, April 28, 2017

Getting the Inside Scoop to See If EDDM is Right for YOU and Your Business

By Julie Escobar

Wow.  We’ve had a lot of calls recently about this powerful (and affordable) service now provided by the U.S. Postal Service.  It allows you to literally get in EVERY DOOR in a geographic area for as low as 18.3 cents in postage per piece.  But there are a LOT of questions out there – and a lot of folks unsure about which way to go in terms of getting their message in the right hands to help brand themselves in a market.  So I put on my fact-finding hat so that I could give you guys the inside skinny on some things you need to know about this service to determine if it is really right for you.

Fact #1:  According to direct marketing statistics, businesses which get the majority of their clients from within a 3 mile radius of their office are:  REALTORS®, mortgage brokers, insurance agents, dentists, chiropractors…(the list goes on – but did you catch that first one?) Love that!

Fact #2:   This is the most cost-effective means to deliver your message to an ENTIRE market area.  As a SATURATION mailing tool – you can literally send up to 5,000 pieces each day (to be delivered to EVERY SINGLE mailbox on your chosen carrier route) still pay no more than 18.3 cents in postage per piece.

Fact #3:  There is no postage permit necessary – only the required indicia which is fairly small needs to be placed on your mailing piece.  (We’ve got that for you- no worries!)

Fact #4 – You don’t need a mailing list.  This is a biggie!  One of the toughest components that agents find in building their book of business is developing their LIST.  While it IS one of the best practices you can ever do to build long-term referrals and keep your customers and clients calling YOU back for the duration of your career – it is a stumbling block for many.  So while you’re waiting to get your list together (go ahead and hire a broke college kid to start data entry today – they need the money and you need a database!) – the EDDM™ system is the perfect way to start branding yourself and discover NEW PROSPECTS to put into your sphere!

Fact #5:  You can send standard mail flats, irregular parcels, periodicals, and bound printed flats.  But – your
Dominator April 16mailing piece cannot be more than 15′ long, 12′ high and .75′ thick.

Fact #6:  The common mailing pieces for EDDM™ used by REALTORS® are newsletters, open house postcards, just listed postcards, just sold postcards, introduction/neighborhood specialist announcements or workshop invitations (first time home buying seminars, short sale seminars, workshops for seniors, renters. buy workshops, etc.)

Fact #7:  You can select whether or not you want your mailing delivered to P.O. Boxes and Farm mail routes!

Fact #8:  Your mailing will saturate every consumer within your carrier route AND  it can also include delivery to businesses.  However – you CANNOT just send to businesses.

Fact #9:  When choosing your carrier routes – remember to choose WISELY.  With this system – you must mail to EVERY home on the carrier route.  So it’s important to look at the market you want to saturate and budget accordingly.  If your route has 1,000 homes in it – then you’ll need to provide mailings for every home.  The average carrier route has about 250-500 homes in it.  When using the carrier route selection tool from USPS – we always recommend ‘de-selecting all’ first – when you get to that screen so it doesn’t pull up every route in your zip code (that can be a little intimidating!)  Then, based on YOUR budget, you can choose the carrier routes in your market with the number of homes you can comfortably afford to send to repeatedly.

Fact #10:  To piggyback on #9, while this is a much more affordable mailing option for most agents, contentremember this is still direct marketing.  So if you can only afford to (or care to) send a mailing ONCE to an area – then it will more than likely not glean you the results you are looking for.  Keep that 3-7-27 rule in mind.  It takes 3 impressions for someone to recognize your name, 7 impressions to put your name with your business and 27 to become a ‘top of mind’ brand name in someone’s head.  So better to mail to 300 people ten times for example than to send one mailing of 3,000 if you want to build that awareness and trust.

Fact #11:  You’ll need to include a form (PS Form 3587) with your mailing that identifies the carrier routes, number of homes in the route, etc.  It’s a government form so – while it’s a little mind-boggling – it’s not too bad!  (And with our service we’ll even fill it out for you so no worries!)

Fact #12:  Your mailers have to be bundled and banded in groups of 100 and include a “facing slip” on each bundle.  So that’s not a lot of fun – but again – we do that for you if you like.  Besides – you’ve got to think about those delivery folks!  Can you image if you gave them one giant stack?  Yikes!

Fact #13:  If your best target market is actually in other cities or states, you can use Priority Mail® to ship your Every Door Direct Mail mailings to the Post Office in that area.  How cool is that?  This is especially helpful if you are working with vacation properties or investors.

Fact #14:  You have OPTIONS.  Whether you’re an all-hands-on-deck kind of person and want to do everything yourself or whether you just want to choose your mailing piece, pick your routes and have the rest all done for you – we’ve got a solution that works for you, your market and your budget.  Learn more about how Every Door Direct Mail – just click here!

Fact #15:  You don’t have to do it BY YOURSELF.  The truth is, this is an exciting and affordable opportunity to saturate a market with your message but there are variables, budgets and geographic areas to consider.  Sometimes (all right – most of the time) it’s good to have another person to help walk you through the process.  Our EDDM specialists have the experience and knowledge to do just that – just give them a call at 866.405.3638.  They’re happy to help. 

Hope that helps!  Happy marketing!

Miss the January Webinar — 4 Ways to Hit Any Goal You Set?

We’ve Got it On-Demand!

A big shout out to Todd Robertson for sharing some strong goal setting strategies as well as fielding questions on how to dominate in a geographic farm area.  Awesome questions from the audience as well. Thank you to all who joined us.  We truly  hope it makes a difference in how you approach your goals this year!  Go knock it out of the park!

Meanwhile – if you need a refresher or you missed it – please feel free to watch it in entirety below: 

Need help? Contact our marketing team at 866.405.3638. They’re ready to help with all your marketing needs.  Interested in learning more about the Market Dominator?  Contact Todd Robertson today via call or text at 702-683-1967 . 

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners January 5th!  Congratulations everyone!

Our $250 Winner is Adam Kabinoff who shared, “The Market Dominator has helped me close $1.2MM in the last 9 months. This is a fact. But success with this product does not come because you want it to. Your monthly Dominator needs to be thoughtful and you need to find ways to follow up with your carrier route that allow you to get belly to belly with prospective Sellers. The Dominator is just the start of the conversation.”

Our $100 Winner is Kate DeSimone who shared, “I previously used Vista Print for my marketing materials but recently tried ProspectsPLUS.com because they offered a product that the other company didn’t have. I made an error in my order and even though it was my own mistake, the customer service team at ProspectPLUS! went above and beyond to satisfy me. They contacted me to check on my order, and they issued a gift certificate so I was able to reorder my product correctly without additional cost. Overall, 10 out 10 ten service!”

Our $50 Winner is Mari J. Davis who shared, “I admit I was skeptical however it worked perfectly. I listed a property, ProspectPLUS! mailed post cards to all the neighbors and I have two other listings from that. The post card was perfect, inexpensive and I never touched a thing, they did it all! Kudos to ProspectPLUS!

Our BONUS $50 Winner is Bob Surma who shared, “I found the website from the Realtor magazine and went online and ordered two postcards for two different areas in my town. Easy to use they were mailed within days and I received a call from each area within a week and will be listing two homes shortly. Great experience and I will use them again.”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is January 5th.

Insights and Strategies to Own Your Geographic Farm

by Todd Robertson

Ask yourself this: Are you the “Go-To” agent in your area? Who is? And why are they?  The truth?  Usually is that they are the number one REALTOR in the market because of their ability to brand and market themselves — not necessarily because they are the best agent for the job.  So how do they achieve that position?  Because perception becomes reality.

Here’s the reality: the majority of agents will never become that go-to person in their chosen area, because dominator decemberto become THAT agent requires time, effort, money and commitment.  There’s a cost to brand yourself – and really — there’s a cost to not branding yourself.

According to stats from industry resources such as Realtor.com, WAV Group and RISMedia, only 10% of agents ever make more than three touches.  However – here’s what we know:

  • 2% of sales are made on the 1st touch
  • 3% on sales are made on 2nd touch
  • 5% of sales are made on the 3rd touch
  • 10% are made on the 4th touch

And…

  • 80% are made on the 5th-12th touches!

So, if you’re an agent who truly wants to brand yourself as the go-to resource, are you ready to step up your game?  Here’s what some of our customers are doing:  Imagine a two year campaign to a specific geographical area. Where you are sending the largest legal size allowed by the U.S, Post Office. If an agent really did this, a couple things would happen.

  1. Homeowners who receive this marketing piece consistently each month began thinking “Wow, this agent shows up in my mailbox every single month — they must know the market.
  2. In a sellers mind, they began to say to themselves and their neighbors, “Wow, if this agent is this strong at marketing, and we need to list our home, imagine how great she would be at marketing our home?  Again perception becomes reality.

In your mind, make a decision, are you willing to pay the price to become the “Go-To” agent in your market? We all know the reward at the finish line . . . once you are branded, you get the listing, you get the commissions and you get the fulfillment of helping 30-50-100 people every year buy and sell real estate. It’s a great life!  Let’s finish the year strong.

Questions about how to DOMINATE in your market?  Call me today at 702-683-1967 or email us today.

Need help building your collateral materials, staying top of mind, finding additional touch point pieces that work for you?  Visit us online at www.prospectsplus.com or give us a call today at 866.405.3638.

Real Estate Holiday Postcards

When Sending Your Season’s Greetings

by Julie Escobar

Planning on sending season’s greetings out to your sphere and farm over the next few months?  Great idea!holiday cards Staying in touch and top of mind never goes out of season.  Before you buy a card, stick a stamp of figure out where your mailing list is — consider these five holiday tips!

  1. Be clear about your message.  Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base.  If you are sending to both your sphere and farm, you may want to consider altering the message slightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.  holiday postcards
  2. Serve two purposes.  Are you having a holiday open house? Customer event?  Charity drive?  Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
  3. Don’t be salesy.  Holiday greetings are not about the sale – they are about the connection.  Keep it warm and personable.
  4. Don’t wait for just Christmas.  Many top agents send a holiday message once a month to their sphere. Thanksgiving, New Year’s, Valentine’s, Easter and beyond. There’s something to celebrate all thanksgiving cardsyear round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
  5. Have some fun with it.  Got a great team? Or just a great personality?  Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos.
  6. Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust? calendar cards 2016
  7. Order early.  We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday every month — and sending first class as opposed to standard-class to ensure timely delivery.
  8. Follow up.  Sending cards is a great way to easily stay in touch.  Pick a postcard, edit your message, add a list – and you’re done!  In a matter of minutes you’ve created a connection.  However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list.  There is no substitution for this step.  Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year?  Touch base, see if they have questions, thank them for being great customers, and say hello.  Here’s what happens when you do:  they remember you.  They don’t list with another agent because your name wasn’t on the radar.  They are grateful that you take the time to call.  And one out of 12?  Statistically will do business with you or refer business to you.

Here’s to a great holiday season ahead – and to staying in touch with your sphere and farm!  We’re even going to make that a little easier on your budget! From now until January 5th, send any holiday postcard, photocard, or calendar card and save 15% off your order excluding postage!

Use these money saving promo codes to get your discount! 

HOL15S – standard size, mailed First-Class
HOL15J – jumbo size, mailed First-Class
HOL15P – panoramic size, mailed First-Class
HOL15JSC – jumbo size, mailed Standard-Class
HOL15PSC – panoramic size, mailed Standard-Class
HOL15SH – any size, shipped to you
HOL15M – any size, magnetic stock
HOL15PDF – any size, PDF Download

Need help?  We’re here for you!  Call our team at 866.405.3638 today.  We’ll help get your holidays started and save you money at the same time! Have a great one!