Sunday, August 20, 2017

Gift Giving (and Saving) Just Got Easier!

Get or Give the Gift of Marketing with the ProspectsPLUS.com Gift Card!

Perfect for Today’s Busy and Competitive Real Estate Professional.

Here’s why:

  1. There’s no need to store a credit card number
  2. Reap the tax benefits of purchasing your marketing tools in advance
  3. Perfect for allowing assistants access to your account without the need for a credit card
  4. Great incentive item for teams or top producing agents
  5. Save marketing dollars
  6. Easy to purchase and to redeem
  7. Use for one transaction or multiple transactions until balance is depleted
  8. Never expires
  9. No fees

Get yours today!

Prices:

$50 for $45
$100 for $90
$150 for $135
$200 for $180
$500 for $450

Visit us today to get yours!  For higher denominations, or assistance, please phone our marketing team at 866.405.3638!

Tracking on a Tech Business Chart Art

Taking the Guesswork Out of Real Estate Marketingtrack it

By Julie Escobar

You’ve got to love technology right?  As real estate professionals in today’s competitive world, every marketing step counts – and every marketing dollar is important.  We get that.  That’s why we put systems in place to track 100% of all postcard and mailing orders.  That way, you know what’s been delivered, when there’s an issue and exactly when you can start following up on your important real estate marketing mailing.

Here’s a quick video to show you how it works:

As you kick your marketing and momentum into high gear – here are four things you should know:

1.       Track My Mail is a Resource You Can Trust.  We know that every dollar counts and you want to know that your marketing is not only being sent, but is being delivered.  We want the same.  Every time you place an order, you will be sent a link when that order is shipped so you can track your mail every step of the way. When we deliver it to the post office, when and where it’s routed, and when it gets delivered.  That way you’ve got total confidence that your marketing is working for you. There’s no extra cost, no fuss, no questions.  We’ve got you covered.

2.       There are LOTS of options available.  Marketing is a big decision for agents today, and budgets are a jl-cards-2giant factor.  We’ve got tools that can match any budget, and can help you reach as far or as limited a target as you are comfortable with.  From Every Door Direct options that allow you to blanket entire geographic areas, to Just Listed/Just Sold Postcards which are a foundation for any real estate marketing plan, to the collateral pieces you need for fair trade items, blog fodder, consumer friendly website downloads and presentation content and more.  We can work with you one-on-one to meet your budget and extend your reach with ease.

3.       By real estate professionals for real estate professionals.  With our organization, you’ll know that your marketing is being written and produced by people who have long ties and experience in this industry we love.  We’re constantly watching market trends so we can keep you on the cutting edge when it comes to always having tcommunitynewsnovthumbsfront4he right piece for the right person at the right time.  It’s the difference – that makes all the difference.

4.       Totally editable.  We get that creating is HARD and clicking is EASY.  That’s why we try to do as much of the ‘heavy lifting’ as possible so that when you choose your marketing materials  – be they real estate postcards, newsletters, flyers, brochures, or even kits – you don’t HAVE to change a thing if you don’t want to.  You can simply have our system apply your contact and profile information and go – but if you want?  You can totally change whatever you like.  Change the words. The images. Upload your own piece even.  Flexibility is key in today’s busy world.  You have our commitment to continuously make that an easy solution.

Get started today!

We know that a successful agent is a busy agent.  And time – is really of the essence.  So giving you the options, materials, resources and support you need  is our top priority.  Call us today at 866.405.3638 and speak to one of our marketing professionals about building your book of business this year. We’ve got just what you need to succeed.

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners December 5th!  Congratulations everyone!

Our $250 winner is Noy Kongmanivong who shared, “I ordered a custom magnetic football calendars. When I got the order I was very happy with the final product. My only complaint was that I wished I had ordered 100 more.”

Our $100 winner is ‎Sheryl Eagle‎ who shared, “I love the postcards that get sent out because I do receive calls and get business from them! I just recently closed on a house in New Castle, PA. When I asked the daughter why she called me (because I am out of Butler, PA), she told me that her mother had saved one of my postcards! Her mother had not been living in the home for quite some time! Thanks, ProspectsPLUS!”

Our $50 winner is Alexis Erdos Dumbaugh‎ who shared, “Just placed my first ProspectsPLUS.com order! I was so excited; I went on and placed a second order! Can’t wait to get my postcards sent!”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is December 5th!

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude.

Clock dial with 2016-2017 change represents the new 2017, three-dimensional rendering, 3D illustration

With Just 100+ Days Left in the Year…Timing is Everything

By Julie Escobar

It’s funny to think that what you do today – this week – this month will affect whether you and your family will celebrate a stress-free holiday season and finish the year strong, or whether you’ll be worried and hurried and wind up with more year left than budget!   With just over 100 days left in the year – let’s take some ideas from the top producers and look at the five things they continuously put into place to guarantee a great fourth quarter.

  1. Know your numbers.  Savvy entrepreneurs already know how much business they need to  bring in before year’s end.  They also think ahead – and know what they need to do to head into the new year with momentum.  Don’t wait another day to get a handle these numbers if you haven’t already.  Figure out what you want and need to make and how many listings you want to have heading into the year then work the math to see how many contacts you need to make to get the number of appointments you need based on your closing ratio to achieve the number of listings you need to realize your goals.Happy Halloween Card  Make yourself a daily chart to ensure that you stay on track.
  2. Leverage the opportunities to connect.  The fourth quarter is filled with holiday gatherings and neighborhood invites.  The holidays create an amazing reason to reach out and connect with your customer base.  Don’t wait for Christmas either! Be the agent that connects all season long with a postcard and a call.  Call every existing customer you have and wish them a happy holiday season ahead.  Let them know that with all the chatter in the national news and even local headlines, you’ve found that many people have questions about how this will affect their family, their investments and their future.  Be sure they know that you’re on top if it all and there to answer any questions they might have.Thanksgiving card
  3. Ask for referrals.  Before you hang up – be sure to ask your clients if they know of anyone who might need some help.  There’s plenty of people struggling and unsure of what their options are in today’s market. Let them know you are a resource they can turn to – whatever their situation.  If you don’ t have the immediate answers –you’re your clients know that  you’ll be first in line to get them.  On the reverse side of your holiday cards, make an offer for something of value. A free Comparative Market Analysis, or one of our great free reports such as 5 Ways to Build Equity in Your Home. 5 ways to build equity
  4. Don’t leave your marketing to chance.  Life gets in the way sometime – no doubt.  We get busy, over-scheduled and over-committed – especially as we make our way toward the fall and winter holidays.  That’s when things like marketing and prospecting fall through the cracks or take a back seat.  Put a plan in place today to make sure that you have all systems “go” to make sure you are staying top-of-mind and that your listings are being showcased and syndicated in all the ways that matter for great exposure and results. Set aside 20-30 minutes at the beginning of each month or each week to set your marketing in motion by ordering your holiday postcards, and your Just Listed/Just Sold or Open House postcards. Knocking out your marketing in under half an hour gives you a lot more time to prospect, present and close – the three things closest to your bottom line.  It also helps you make up for larger than normal volume of downtime you’ll spend at holiday activities.  Spend guilt-free time with friends and family, attend winter recitals and holiday concerts without worrying so much about what’s not getting done in the office.  If you need help – call the terrific folks in our client care center at 866.405.3638 – they’ll help you get everything all lined up this month so you slide into the home stretch of this year without stress.
  5. Commit to the extra mile.  I love the Wayne Dyer quote, “It’s never crowded along the extra mile.”  Commit to 10 extra calls a day over the next 17 weeks.  Commit to adding just ONE new person to your prospect list each day.  That’s 109 more folks that can and will bring you new business and referrals in the coming year if you stay top of mind.  Do you think that could be worth a commission or three…or more?

The truth is that the bottom 80% of the salespeople in our industry won’t be doing any of these five things over the next quarter.  Many will look at how far behind they already are from their goal, throw their hands up and give up.  Many will do the basics – no more and no less and continue to live commission check to commission check.  It will be those of you who strike out, step up and stay laser-focused who will be out on top this year, crushing their goals and kick starting 2017 with a fiery passion.

Where do you want to be in four months?  Top 20 or bottom 80?  What you do this month will make all the difference.10 percent

If you need help – call us.  Our team has been helping eager agents get to the next level and top producers stay on top for more than 20 years.  We can do the same for you, call 866.405.3638 today! Head over to our Specials Page to see what’s new and get the latest budget saving promo codes! 

 

Three Strategies for a Constantly Changing Market

by Julie Escobar

As competition grows more fierce, you may find yourself like many agents asking, “What’s my next move?” Savvy sales professionals are negotiating the turn by investing in smart systems and tools that will help them compete long-term in today’s real estate arena. Who will take the lead in both listing and selling homes as we navigate this constantly shifting market? Those who stay strategically focused on one-to-one marketing, negotiating effectively up front, and committing to consistent business development through monthly prospecting.

1. Set Your Standards High: In any market, taking listings that just won’t sell is far worse than having no listings at all. While you may be tempted to take at any price, terms or commission to secure the listing, this is a recipe for failure. Consider instead, raising your standards using a strong, effective tool which spotlights the homeowner’s commitment to getting the home sold in the quickest possible time, with the best price and terms. We call it our Merchandising Review and there are three very successful ways to implement this valuable tool.

First: Make the right mutual decisions at the listing appointment. In all likelihood, throughout your presentation your sellers will have an objection or two regarding terms such as price, commission, etc. Our suggestion is to agreeably shelve objection handling until AFTER you have obtained the signatures for the listing. Then close your appointment by going over the Merchandising Review to make certain everything is MerchandisingReviewTHUMBin order.

Sample dialogue: “I want to thank you for listing your home with me. Please know that I will do everything in my power to get it sold. To help me do just that, let me take a few minutes to go over our Merchandising Review. I use this the same way pilots use a pre-flight checklist. This list of 18 different seller-controlled factors actually will help generate a quicker sale for the best possible price and terms. What I need from you is a commitment to check off at least eight of these items. Let’s review.” Then simply walk them through the list and negotiate where necessary.

Second: Get non-selling inventory back on track. Go through your inventory and red flag problem listings. Walk through the problems using the Merchandising Review. Contact your sellers by phone or visit in person to help them understand those review items that are hindering the sale of their home.

Sample Dialogue: “Mr. and Mrs. Seller, we’ve had your property on the market for ____ days now and we are not getting the results that either of us had hoped for. We have a new tool called the Merchandising Review that helps us identify problem areas, and I’d like to sit down with you to discuss those issues. I believe if we walk through these items we can get your listing back on track and help exact a faster sale for your home. Would tomorrow at 6:00 pm be good or would 8:30 pm be better?”real estate fsbo marketing postcards

Third: Capturing the attention of EXPIREDS! While expired listings have been remote in recent years, they are back and can be difficult to maneuver. The Merchandising Review offers you a great foot in the door for these sometimes soured-on-salespeople sellers. We’ve found the following dialogue captures their attention and helps you better negotiate both appointment and listing.

Sample Dialogue: “Hello, Mr./Mrs./Miss ____________. My name is ________and I’m with _________. The reason for my call is to see if you are still interested in selling your home. I’m sure you must be disappointed that it didn’t sell the first time, but I think I have something that will help keep that situation from happening to you again. It’s called a Merchandising Review, have you heard of it before? It is a special tool I use to make a comprehensive analysis of why your home didn’t sell and what needs to be done differently to guarantee it will sell should you decide to put it back on the market. What I’d like to do is to set a time when we could sit down to go over the Merchandising Review. It only takes about 20-25 minutes, and there will be absolutely no cost for this service. Would Wednesday at 6:15 pm be good or Thursday at 8:30 pm be better for you?”

Now, simply walk them through each item, correct the problem areas and review your marketing plan!

2. Price It Right Pyramid! Take advantage of this guerrilla-style objection handling tool when explaining to PricePyramidTHUMBsellers that the key to selling their property faster in a difficult market is to price it right from the beginning. Use this strategy in conjunction with the Merchandising Review and you have a great foundation for a successful sale.

The 5 most common mistakes sellers make when choosing a price:
1. Not choosing the right price when a property is first listed. In other words, thinking “we can always come down.”
2. Putting the property on the market at an unrealistic price. A property must be priced on a comparative basis to the other similar properties.
3. Not relating marketing time to price. Generally, the quicker you want to sell, the less you should be willing to take.
4. Calculating brokerage fees on top of the sales price. A home is worth what it’s worth, with or without a commission.
5. Thinking that buyers aren’t comparing your home, on a dollar-for-dollar basis, with every other home on the market.

3. Data Mine for Marketing Gold! To compete in today’s arena it helps to have a few high-tech tools in your arsenal. Data mining is a simple, highly effective tool which allows you to be very specific in your search for lifestyle interstnew prospects.  You can use our list services to find niche market clients such as boat owners looking for waterfront properties, golf enthusiasts searching for golf communities based on Lifestyle Interest Data. It’s perfect for customizing a targeted new potential customer mailing list so you easily match your message to your ideal market.

What kind of information can you access with our Demographic Search Option?

  • Tax assessor data supplied by Acxiom
  • Over 128 million deliverable addresses
  • 97.3% of US counties available
  • Radial, polygon or pinpoint search function
  • Identify and mail to owner/occupants or absentee owners

Whatever you do, make sure your message is clear and marketing consistent. Call, see or send something to everyone in your base of business at least every 30 days and you will weather the market changes with both ease and profit!

Need help? Visit www.prospectsplus.com, or contact our team at 866.405.3638 today. They’ve got the answers you’re looking for!