By Julie Escobar
When it comes to direct marketing, you can’t beat the reputation of Dan Kennedy. He’s been around the block – in fact, I’m fairly sure he’s BUILT a few of the blocks. That’s why it was awesome to see his piece last week on the power of newsletters and how they have not, as some bloggers would suggest, “met their demise”. Mr. Kennedy, and many of his followers have earned their stripes by building solid, long-lasting relationships — most using his direct-response materials.
After 20 years in the direct mail and real estate marketing industry, we couldn’t agree more. Our clients have been using newsletters to stay top-of-mind with their sphere and geographic farm areas and love the results they get in return. While many in our business have taken direct mail completely OFF their marketing menu, you’ve got to love the power of doing something DIFFERENT to get yourself noticed (and remembered!)
Today’s consumers are hungry for new, timely, and on-target information. They want resources they can trust and hyper-local information that is important to them, their family and the decisions facing them in today’s market. And the agent that delivers that? Not just ONCE, but time and time again? Will be the agent that wins in the end. We know that delivering quality content month after month is tough to do for busy agents. Top agents spend (and should) their valuable time face-to-face and voice-to-voice with sellers and buyers. That’s what is closest to their revenue line, and what they are best at. Compiling, collating and disseminating content is time consuming and for many, frustrating. We get it. That’s why we’ve always said, “creating is hard, but clicking is easy!” We develop the content month after month that gets agents noticed. And we don’t leave out the details!
Adding eye-catching real estate infographics, industry-relevant articles, call-provoking direct response offers, and warm, client-friendly commentary are just some of what make our newsletters such a success for agents. We also include the ability to completely edit any of the pieces and add in local stats and information to really personalize for those agents that CHOOSE to add their own creative touches. It couldn’t be easier.
So for those that say newsletters are a thing of the past, we beg to differ. When you combine real content, real resources, real top-of-mind awareness, and real consultative communication with the people in your sphere and farm CONSISTENTLY? You’re more than ‘sending a newsletter.’ You’re building a referral base that will take you throughout your career.
And for those who REALLY want to DOMINATE in their marketplace, we’ve got a system that delivers MORE than just a newsletter that gets you both in the door and drives market share for less! Learn more!
Want to learn more? View all of our newsletter templates here or contact our office today at 866.405,3638 to find out how we can help you start reaching out to the referral market you may be missing today!