Sunday, August 20, 2017

Expanding Your Marketing Options and Opportunity

By Julie Escobar

it’s good to have options–right?  Especially when you are building a brand, and growing your business. That’s what our customers tell us every week — and it’s why we continuously work to deliver exceptional options to agents all across North America. One of the features of our site that our customers tell us they love having is the Upload Your Own option.  Why?  It gives those of you who’ve already had branded materials created and just need print resource and those of you who are pretty handy, creative and tech-savvy to create the exact pieces you want for your marketing and STILL have a means to get them printed, shipped and sent to your book of business or to yourself quickly, easily and best of all – AFFORDABLY.

Let’s face it.  Printing up all your materials yourself and getting them the way you want them on your home printer isn’t always a walk in the park.  And I can’t tell you how many times I’ve hit crunch time only to find my printer is (NATURALLY) out of INK.  And for agents who like to have their marketing materials on-hand presentation foldersand professionally printed and looking sharp – this really is the best of both worlds.

What are agents printing using the UPLOAD YOUR OWN option on our new site?

  • Pre-listing packages:  (This is a great one because all that collated and matching everything up is a pain for most agents!  And now we have really cool, branded presentation folders as well that they can just tuck each one into!)
  • Feature Property or Open House flyers:  This is especially handy if you’re using an InfoBox and need to print a lot of them at a low cost so you can keep replenishing your supply.
  • Pre-designed and branded marketing pieces:  Many of you have spent considerable time, effort and flyersenergy to create branded personal brochures, notecards and stationery – but just need a reasonable source to get them printed that you can rely on for short-run ability, good pricing and reliability.
  • Large files:  No burning up your ink jet with large files that need printing – we’ve got it! (For Less!)
  • Brochures:  Having the right brochures on hand for open houses, presentations, leave-behinds at local businesses and more is vital to your business.
  • Invitations:  Invites to community events, fundraisers, client appreciation parties or real estate workshops are easy and fast to reproduce.
  • Posters, Postcards and Print Outs – Oh my! Anything you need printing – we can find a way to
    Spaccommodate.  From the postcards or printouts that you design yourself to the event pieces you might need for your sphere, farm or community.
  • Magnets: Many agents like to print out sports event calendars, regular calendars, recipes, top marketing tips with a magnetic back (way to STICK around for your sphere.) By the way – our Football Schedule Series is a super popular marketing tool. See them here. It’s easy!

There are so many options you can now choose and we’re thrilled to bring them to you.  Whether you would like ready-made marketing tools such as our free reports, postcards, stationery, niche kits, presentation folders or if you prefer to create your own and just choose to print it offsite – we hope you’ll discover how simple, affordable and service-focused we are to work with.

Make sure your artwork is sized to fit our printing requirements by visiting our Artwork Specifications Link here.

And if you are NOT a do-it-yourself kind of guy or gal — head over to our Specials Page and see what agents across the nation are sending this month!

Got questions?  Call us today at 866.405.3638 to get the help you need printing the marketing pieces you want to help you grow your business and get those phones ringing!

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners April 5th!  Congratulations everyone!

Our $250 Winner is Scott Fuller, who shared, “I found their website and began messing with some templates. I received an awesome package in the mail with amazing samples for my business, along with promos. I have just ordered my first two mail pieces through them and I’m making plans for a lot more. I am incredibly impressed! The ability to purchase beautiful postcards, personalize them, get my mailing list, and have them mailed all in one place (and all at a great price) is so beneficial to my business.

Our $100 Winner is Landa White, who shared, “I found ProspectsPLUS.com while searching online for prospecting material. I’m glad I did. I placed my order and received it promptly. Love the door hangers. So professional looking and great price. I was so excited that I referred a friend who placed an order. Then, the next thing I know I’m being sent a $25 gift card because of my friend’s order! Thanks and I’m ready to place another order and spread the word about ProspectsPLUS.com!”

Our $50 winner is Lorna Henry, who shared, “As a new REALTOR on a very limited budget, I very much appreciate the complimentary tools & resources that are available to help me grow my business. ProspectsPLUS.com made available to anyone a 2016 MASTER MARKETING SCHEDULE that helps me stay in front of my sphere of influence with scheduling a timely and seasonal message to them. Thank you ProspectsPLUS!”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is April 5th.

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude

And if you’re in the mood to see what’s NEW – head over to our Specials Page and see all the new marketing tools for February and nab your 10% savings promo codes! 

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners January 5th!  Congratulations everyone!

Our $250 Winner is Adam Kabinoff who shared, “The Market Dominator has helped me close $1.2MM in the last 9 months. This is a fact. But success with this product does not come because you want it to. Your monthly Dominator needs to be thoughtful and you need to find ways to follow up with your carrier route that allow you to get belly to belly with prospective Sellers. The Dominator is just the start of the conversation.”

Our $100 Winner is Kate DeSimone who shared, “I previously used Vista Print for my marketing materials but recently tried ProspectsPLUS.com because they offered a product that the other company didn’t have. I made an error in my order and even though it was my own mistake, the customer service team at ProspectPLUS! went above and beyond to satisfy me. They contacted me to check on my order, and they issued a gift certificate so I was able to reorder my product correctly without additional cost. Overall, 10 out 10 ten service!”

Our $50 Winner is Mari J. Davis who shared, “I admit I was skeptical however it worked perfectly. I listed a property, ProspectPLUS! mailed post cards to all the neighbors and I have two other listings from that. The post card was perfect, inexpensive and I never touched a thing, they did it all! Kudos to ProspectPLUS!

Our BONUS $50 Winner is Bob Surma who shared, “I found the website from the Realtor magazine and went online and ordered two postcards for two different areas in my town. Easy to use they were mailed within days and I received a call from each area within a week and will be listing two homes shortly. Great experience and I will use them again.”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is January 5th.

Real Estate Holiday Postcards

When Sending Your Season’s Greetings

by Julie Escobar

Planning on sending season’s greetings out to your sphere and farm over the next few months?  Great idea!holiday cards Staying in touch and top of mind never goes out of season.  Before you buy a card, stick a stamp of figure out where your mailing list is — consider these five holiday tips!

  1. Be clear about your message.  Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base.  If you are sending to both your sphere and farm, you may want to consider altering the message slightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.  holiday postcards
  2. Serve two purposes.  Are you having a holiday open house? Customer event?  Charity drive?  Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
  3. Don’t be salesy.  Holiday greetings are not about the sale – they are about the connection.  Keep it warm and personable.
  4. Don’t wait for just Christmas.  Many top agents send a holiday message once a month to their sphere. Thanksgiving, New Year’s, Valentine’s, Easter and beyond. There’s something to celebrate all thanksgiving cardsyear round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
  5. Have some fun with it.  Got a great team? Or just a great personality?  Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos.
  6. Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust? calendar cards 2016
  7. Order early.  We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday every month — and sending first class as opposed to standard-class to ensure timely delivery.
  8. Follow up.  Sending cards is a great way to easily stay in touch.  Pick a postcard, edit your message, add a list – and you’re done!  In a matter of minutes you’ve created a connection.  However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list.  There is no substitution for this step.  Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year?  Touch base, see if they have questions, thank them for being great customers, and say hello.  Here’s what happens when you do:  they remember you.  They don’t list with another agent because your name wasn’t on the radar.  They are grateful that you take the time to call.  And one out of 12?  Statistically will do business with you or refer business to you.

Here’s to a great holiday season ahead – and to staying in touch with your sphere and farm!  We’re even going to make that a little easier on your budget! From now until January 5th, send any holiday postcard, photocard, or calendar card and save 15% off your order excluding postage!

Use these money saving promo codes to get your discount! 

HOL15S – standard size, mailed First-Class
HOL15J – jumbo size, mailed First-Class
HOL15P – panoramic size, mailed First-Class
HOL15JSC – jumbo size, mailed Standard-Class
HOL15PSC – panoramic size, mailed Standard-Class
HOL15SH – any size, shipped to you
HOL15M – any size, magnetic stock
HOL15PDF – any size, PDF Download

Need help?  We’re here for you!  Call our team at 866.405.3638 today.  We’ll help get your holidays started and save you money at the same time! Have a great one!  

 

Eight Factors to Adopt Today to Leverage More Success

by Julie Escobar

You’ve seen them — those mega-producers who seem impervious to the market peaks and valleys felt by mere “mortal” agents. They continue to work day in and day out, usually with a smile to share and the time (and money) to even take their families on nice vacations each year.

How do YOU become one of THEM? Start by recognizing eight traits that superstars embody, embrace and constantly improve upon in order to maintain forward momentum and a healthy balance-and then adopt them as your own:

1. Positive attitude. That’s right! Attitude is critical to top producers. They greet their days with confidence and joy, seek out the positive and leave the negative for those unwilling to step above the mire. That’s not to say that problems, obstacles or objections don’t arise; they just choose to approach them as opportunities to find new solutions. They understand that to go where they’ve never gone, they must do things they’ve never done. They push forward with persistence and joy because they know the feeling and frame of mind that accompanies every new success.

2. Action oriented. “Just do it.” Nike has it right, as do top producers in every industry. They move forward. Do something. Take action. They don’t wait for the perfect time, a better market or a new day. Author Jules Renard said it well, “Everything you want is out there waiting for you to ask. Everything you want also wants you. But you have to take action to get it.”

Top producers don’t sit by waiting for the phone to ring. They don’t plan, re-plan, organize and re-organize to the point where they spend no real time doing the things that will earn them a viable living. They move forward. Take action. Delegate the “busy work” that could prevent them from achieving their goals. Go ahead, just do it!

3. Desire to learn. How do the best get better? How do they maintain their integrity, success and longevity despite market shifts and economic challenges? They take a page from the Marines: They adapt and overcome.

We are fortunate to live in a time where knowledge is available via the internet 24/7. We can learn whatever we want, whenever we want. Industry legends create downloadable seminars and publish books, CDs and DVDs. Live training is available in every major market-and most of the smaller ones, too. The wise never stop learning-never stop improving who they are and what they do. They feed their minds and their hearts with the best the world has to offer. It is part of what fuels their days and invigorates their careers.

What have you learned lately? I challenge you to learn a new skill or acquire a new tool that will make you better this week. Then learn another and another until you, like all top producers, are passionate about expanding your knowledge base.  Want a little light reading to get you started?  Read a digital version of our all new Master Marketing Magazine today!

4. Serious about systems. Agents at the top of their game know that systems are key. They know that continuously marketing their name and brand is too important to leave to chance. They have systems for contact management, lead generation, time management, administrative responsibilities, and budget checks and balances. They have a financial plan for their future and an exit plan for their careers.

Finding the right systems may seem like a big mountain to climb, but reflect back on #2 above, and take action-any action-today. Start by taking advantage of our simple BusinessBASETM  which helps you identify the 250 people who should be in your sphere of influence.  It’s not only effective, but it’s also FREE! Be sure to lock into our Master Marketing Schedule as well for month-by-month guides to consistently staying in touch with the folks in your sphere, farm, and niche markets. While you’re at it – don’t wait until January to get organized.  Ask the super-agents in your office who they recommend for a financial plan, what systems they use to manage their time and what advice they can give to aspiring top producers. You might be surprised at how much they’re willing to share.

I recommend the book Juggling Elephants by Jones Loflin and Todd Musig. It’s a quick read that shares some terrific time-management and priority-setting strategies you may just want to adopt for yourself!

5. Put people first. One of the traits I find most interesting about many of the most successful entrepreneurs I know is their commitment to putting people first. They are service minded, happy to help and willing to go the extra mile not just for their clients, but for everyone in their lives.

Is money a priority? Sure, but it doesn’t top the list. Top producers fully understand that theirs is a people industry, and an unwavering focus on bringing their best selves to the table for everyone is what makes them superstars above and beyond the balance in their bank accounts.

I recommend both Jack Mitchell’s Hug Your Customer and Mark Sanborn’s The Fred Factor. These terrific books explain how focusing on and serving the VIPs in your life brings tremendous rewards that go far beyond business.

6. Self discipline and motivation. Top producers don’t ask their managers what to do next, who to call or where to start. They rely on their systems for that and use their own sense of discipline to follow through. They motivate themselves by tapping into the sources and mindsets they need to greet each morning, each customer, each appointment, each obstacle and each opportunity. They see greatness when others see weakness. They realize potential where others see waste.

7. Expansive thinking. Top professionals don’t think in terms of “limits” or use the word “can’t” very much. They are broad-spectrum, can-do people. They look at what could be and make it reality. They turn negative thoughts and doubt away at the door by taking action and moving past the moment.

Mike Ferry said it well, “When you think big, think bigger, then think bigger than that. If I had it to do all over again, I would think bigger.” Now that’s a strong statement from a legend in this business. Open your mind, knock down the walls and think big-then think BIGGER!

8. Don’t go it alone. Very few successful people are “self made;” most had a lot of help along the way. They recognize the value of having the right people in their lives-not only to help them realize their goals, but also to keep them playing at the level of success and balance that they desire.

They are, in many cases, both mentors and protégés. They seek guidance and coaching in the areas that matter: family, relationships, business, education and spirituality. They keep family and friends close for strength and support. Success is far more fun, meaningful and exponential when it’s shared.

What could you accomplish this week if you embraced or improved on just one of these characteristics? What would it mean to your family, yourself and to the possibilities that lie before you? What if you didn’t stop there and-step-by-step and day-by-day-made all of these traits your own?

How quickly or effectively you weave these traits into your life and career is up to you. It all begins with the desire to do more, be more and achieve more than ever before. I challenge you to start today.

ProspectsPLUS! can enhance your team’s vision, purpose and productivity through foundation-building skills, winning mindsets and proven tools for ANY market. Be sure to bookmark our featured specials page for budget-saving offers. Contact our inside marketing team today at 1.866.405.3638 to learn how they can best help you grow your business and become the kind of top producer you’ve always wanted to be.