Friday, April 28, 2017

Real Estate Holiday Postcards

When Sending Your Season’s Greetings

by Julie Escobar

Planning on sending season’s greetings out to your sphere and farm over the next few months?  Great idea!holiday cards Staying in touch and top of mind never goes out of season.  Before you buy a card, stick a stamp of figure out where your mailing list is — consider these five holiday tips!

  1. Be clear about your message.  Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base.  If you are sending to both your sphere and farm, you may want to consider altering the message slightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.  holiday postcards
  2. Serve two purposes.  Are you having a holiday open house? Customer event?  Charity drive?  Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
  3. Don’t be salesy.  Holiday greetings are not about the sale – they are about the connection.  Keep it warm and personable.
  4. Don’t wait for just Christmas.  Many top agents send a holiday message once a month to their sphere. Thanksgiving, New Year’s, Valentine’s, Easter and beyond. There’s something to celebrate all thanksgiving cardsyear round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
  5. Have some fun with it.  Got a great team? Or just a great personality?  Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos.
  6. Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust? calendar cards 2016
  7. Order early.  We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday every month — and sending first class as opposed to standard-class to ensure timely delivery.
  8. Follow up.  Sending cards is a great way to easily stay in touch.  Pick a postcard, edit your message, add a list – and you’re done!  In a matter of minutes you’ve created a connection.  However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list.  There is no substitution for this step.  Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year?  Touch base, see if they have questions, thank them for being great customers, and say hello.  Here’s what happens when you do:  they remember you.  They don’t list with another agent because your name wasn’t on the radar.  They are grateful that you take the time to call.  And one out of 12?  Statistically will do business with you or refer business to you.

Here’s to a great holiday season ahead – and to staying in touch with your sphere and farm!  We’re even going to make that a little easier on your budget! From now until January 5th, send any holiday postcard, photocard, or calendar card and save 15% off your order excluding postage!

Use these money saving promo codes to get your discount! 

HOL15S – standard size, mailed First-Class
HOL15J – jumbo size, mailed First-Class
HOL15P – panoramic size, mailed First-Class
HOL15JSC – jumbo size, mailed Standard-Class
HOL15PSC – panoramic size, mailed Standard-Class
HOL15SH – any size, shipped to you
HOL15M – any size, magnetic stock
HOL15PDF – any size, PDF Download

Need help?  We’re here for you!  Call our team at 866.405.3638 today.  We’ll help get your holidays started and save you money at the same time! Have a great one!  

 

Eight Factors to Adopt Today to Leverage More Success

by Julie Escobar

You’ve seen them — those mega-producers who seem impervious to the market peaks and valleys felt by mere “mortal” agents. They continue to work day in and day out, usually with a smile to share and the time (and money) to even take their families on nice vacations each year.

How do YOU become one of THEM? Start by recognizing eight traits that superstars embody, embrace and constantly improve upon in order to maintain forward momentum and a healthy balance-and then adopt them as your own:

1. Positive attitude. That’s right! Attitude is critical to top producers. They greet their days with confidence and joy, seek out the positive and leave the negative for those unwilling to step above the mire. That’s not to say that problems, obstacles or objections don’t arise; they just choose to approach them as opportunities to find new solutions. They understand that to go where they’ve never gone, they must do things they’ve never done. They push forward with persistence and joy because they know the feeling and frame of mind that accompanies every new success.

2. Action oriented. “Just do it.” Nike has it right, as do top producers in every industry. They move forward. Do something. Take action. They don’t wait for the perfect time, a better market or a new day. Author Jules Renard said it well, “Everything you want is out there waiting for you to ask. Everything you want also wants you. But you have to take action to get it.”

Top producers don’t sit by waiting for the phone to ring. They don’t plan, re-plan, organize and re-organize to the point where they spend no real time doing the things that will earn them a viable living. They move forward. Take action. Delegate the “busy work” that could prevent them from achieving their goals. Go ahead, just do it!

3. Desire to learn. How do the best get better? How do they maintain their integrity, success and longevity despite market shifts and economic challenges? They take a page from the Marines: They adapt and overcome.

We are fortunate to live in a time where knowledge is available via the internet 24/7. We can learn whatever we want, whenever we want. Industry legends create downloadable seminars and publish books, CDs and DVDs. Live training is available in every major market-and most of the smaller ones, too. The wise never stop learning-never stop improving who they are and what they do. They feed their minds and their hearts with the best the world has to offer. It is part of what fuels their days and invigorates their careers.

What have you learned lately? I challenge you to learn a new skill or acquire a new tool that will make you better this week. Then learn another and another until you, like all top producers, are passionate about expanding your knowledge base.  Want a little light reading to get you started?  Read a digital version of our all new Master Marketing Magazine today!

4. Serious about systems. Agents at the top of their game know that systems are key. They know that continuously marketing their name and brand is too important to leave to chance. They have systems for contact management, lead generation, time management, administrative responsibilities, and budget checks and balances. They have a financial plan for their future and an exit plan for their careers.

Finding the right systems may seem like a big mountain to climb, but reflect back on #2 above, and take action-any action-today. Start by taking advantage of our simple BusinessBASETM  which helps you identify the 250 people who should be in your sphere of influence.  It’s not only effective, but it’s also FREE! Be sure to lock into our Master Marketing Schedule as well for month-by-month guides to consistently staying in touch with the folks in your sphere, farm, and niche markets. While you’re at it – don’t wait until January to get organized.  Ask the super-agents in your office who they recommend for a financial plan, what systems they use to manage their time and what advice they can give to aspiring top producers. You might be surprised at how much they’re willing to share.

I recommend the book Juggling Elephants by Jones Loflin and Todd Musig. It’s a quick read that shares some terrific time-management and priority-setting strategies you may just want to adopt for yourself!

5. Put people first. One of the traits I find most interesting about many of the most successful entrepreneurs I know is their commitment to putting people first. They are service minded, happy to help and willing to go the extra mile not just for their clients, but for everyone in their lives.

Is money a priority? Sure, but it doesn’t top the list. Top producers fully understand that theirs is a people industry, and an unwavering focus on bringing their best selves to the table for everyone is what makes them superstars above and beyond the balance in their bank accounts.

I recommend both Jack Mitchell’s Hug Your Customer and Mark Sanborn’s The Fred Factor. These terrific books explain how focusing on and serving the VIPs in your life brings tremendous rewards that go far beyond business.

6. Self discipline and motivation. Top producers don’t ask their managers what to do next, who to call or where to start. They rely on their systems for that and use their own sense of discipline to follow through. They motivate themselves by tapping into the sources and mindsets they need to greet each morning, each customer, each appointment, each obstacle and each opportunity. They see greatness when others see weakness. They realize potential where others see waste.

7. Expansive thinking. Top professionals don’t think in terms of “limits” or use the word “can’t” very much. They are broad-spectrum, can-do people. They look at what could be and make it reality. They turn negative thoughts and doubt away at the door by taking action and moving past the moment.

Mike Ferry said it well, “When you think big, think bigger, then think bigger than that. If I had it to do all over again, I would think bigger.” Now that’s a strong statement from a legend in this business. Open your mind, knock down the walls and think big-then think BIGGER!

8. Don’t go it alone. Very few successful people are “self made;” most had a lot of help along the way. They recognize the value of having the right people in their lives-not only to help them realize their goals, but also to keep them playing at the level of success and balance that they desire.

They are, in many cases, both mentors and protégés. They seek guidance and coaching in the areas that matter: family, relationships, business, education and spirituality. They keep family and friends close for strength and support. Success is far more fun, meaningful and exponential when it’s shared.

What could you accomplish this week if you embraced or improved on just one of these characteristics? What would it mean to your family, yourself and to the possibilities that lie before you? What if you didn’t stop there and-step-by-step and day-by-day-made all of these traits your own?

How quickly or effectively you weave these traits into your life and career is up to you. It all begins with the desire to do more, be more and achieve more than ever before. I challenge you to start today.

ProspectsPLUS! can enhance your team’s vision, purpose and productivity through foundation-building skills, winning mindsets and proven tools for ANY market. Be sure to bookmark our featured specials page for budget-saving offers. Contact our inside marketing team today at 1.866.405.3638 to learn how they can best help you grow your business and become the kind of top producer you’ve always wanted to be. 


To Drive Credibility and Customers

By Julie Escobar

We’re getting a lot of buzz from our new Content Card series as agents are realizing there are so many versatile ways of using them.  And in a world where ‘content is king’ – sometimes it’s just really nice to NOT have to come up with your own-right?

Here are five ways you can use the content cards to drive more customer leads, increase content 1your credibility, and present yourself as the turn-to agent to call:

  1. Send one per month to your sphere or farm (or both) to easily stay in touch and brand yourself as an information specialist.
  2. Choose several of your favorites and have them printed and shipped to you to use as leave-behinds in local businesses, as open house collateral, or as fair trade offers when prospecting.
  3. Purchase as a pdf and use as a downloadable item of value on your website.  This allows you to content 2build your email database.
  4. Each one of these is popular subject matter for consumers. Why not channel your inner Toast Master and create some local real estate workshops that you can present to area consumers?  Print and ship the card with the topic of your choice to hand out at your event.
  5. Share on social media.  For many agents figuring out WHAT to say on social media leaves them stumped.  These tools are perfect – with titles like ‘4 keys”, “5 ways”, “5 factors” – you can share one a day during the work week and invite followers to email you for the whole list (and you can send them the pdf you’ve downloaded!content card myths

Get started today and kick your fall marketing into high gear!  See our Content Cards, choose your favorites and start driving credibility and new customers!  Oh, and click here to get our latest promo codes and save 10% on your order!

As always, if you need help, contact us at 866.405.3638 – that’s what we’re here for!

Happy listing!

Top agents aren’t waiting for April to break into their spring marketing mode, and we’re not waiting to deliver the most on-point, top-of-the-line direct response marketing tools in the business. Why? Competition is heating up and there is no time like the present to get out in front of the buyers and sellers in YOUR market of choice.

Save 10% off hundreds of powerful real estate marketing tools and campaigns, including:

Leveraging your marketing has never been easier! It’s easy!  Start by visiting our Specials Page to get your budget saving promo codes.

Oh and if you need help putting together a mailing list, our MapMyMail product makes that super simple and inexpensive — at just 8 cents per record.

Need help?  Give us a call at 866.405-3638!

The Secret is in How Many Times You Show UP

By Julie Escobar

If you’re like MOST agents?  You want it NOW.  Right now.  Success in a “just add water” -instant gratification in a cup kind of time frame right?  And I can appreciate that.  If I could just win the lottery I’d be that way too – one ticket – lifetime of riches.  Unfortunately – that’s not a very realistic (or practical) plan is it?

You’ve got to put the time in and PERSEVERE.  You’ve got to show up not just ONCE, but again and again and again.  You know that old saying out of sight – out of mind?  It’s especially true of customer relationships in today’s market.  In fact, Statistics tell us it takes at LEAST three impressions for a consumer to recognize your name, seven to associate your name with your business, and twenty seven for them to like you, know you, trust you enough to do business with them.  I know – it’s not instant gratification – but it is the smart business practice if you want to be in real estate for the long haul.

So, let’s take a look at three smart strategies that can make succeeding faster (YES!), easier (Phew!) and more effective (Sounds good!).

1. Make it easy on yourself.  Delegate.  You get paid to get face-to-face and voice–to-voice with customers.  Your job is to wow them with what you can do for them – how you can make that easier, more profitable & fewer headaches.  Hard to do that when you’re still printing, cutting & stuffing envelopes.  Put a system in place to reach your customers and potential customers (sphere of influence and geographic farm area) at the very least every 4-6 weeks.  The Direct Marketing Association and top agents lean more towards every 21-30 days.  It doesn’t have to be a lot – but it does have to be consistent.   We’ve worked hard to make that easy for you with hundreds and hundreds of ready-to-go campaigns that you can choose, calendar and then have peace of mind that this part of the puzzle is done – find out more here: Postcard Campaign Specials.

2. Use social media wisely.  The wonderful thing about social media is that it gives you the ability to communicate one-to-many.  Creating a blog or Facebook page to keep your sphere or neighborhood farm updated and informed is not only effective – it’s POWERFUL. Here’s a little inside advice from a friend and Social Media Expert Stacy Stateham:

“I’d like to say to start with Facebook, but don’t.  Start by spending a few hours figuring out who you are likely to be most successful with.  What kind of people do you want to connect with?
Forget your real estate business for a minute and think about them.  What do they like?  What are they interested in?  What will keep them coming back?  Now, bring your real estate business back into the equation.  How can you match their interests with your business?  Laser focus on that core audience and build all of your marketing around them, both online and off.Say you want to attract successful 50-60 something’s.  The might be interested in food and wine, they might like to travel, they’re concerned about their nest egg, they may have adult children and possibly grandchildren.  Oh yeah, and they buy real estate.

Next -start with Facebook.   Use the friend finder to search your email addresses, connect to the people that make sense, and start a business page.  When the business page is complete and has a full page of content, invite your contacts.  It just takes a few minutes a day to log into Facebook, comment on what people are saying, and post something relevant to your target audience on your business page.  What’s relevant?  Keep your posts to 2/3’s non-real estate related, and 1/3 about your business. They like food and wine, so post things about local restaurants and gourmet food shops, great kitchen upgrade ideas, and feature a home with an awesome kitchen.  They like to travel so talk about places to visit within driving distance, events in nearby cities, then how to buy a vacation home, explain reverse mortgages.  They have kids and maybe grandkids so talk about how to help kids start adult life with healthy credit habits, college saving funds, and about how to gift a down payment on their kids first home.  And so on…

You’re not limiting yourself to seniors, you’ll get first time home buyers because young people ask their parents for advice, you’ll attract other foodies who like to travel, and other people with similar interests.  You’re just focusing on where you are most likely to be successful.  If you’re a younger hipper type, target people like you – post about all the other things that interest you, plus a 1/3 about real estate topics that related to your core audience.”  — All great advice thank you Stacy!

3. Network.  With the shifts in the economy & market – now is the perfect time to connect with smart, like-minded area business professionals and share ideas, strategies and – SPHERES.  Area CPAs can send you clients who are looking for good investments.  Attorneys handling divorce, estates and real estate holdings can send you buyers, sellers and leads.  Human Resource managers can use your expertise to help their employees  find homes and put down roots in a community.  In return – you have the ability to send your clients their way as well.  Great for you – great for your networking partners and great for the customers.  In times like these – people NEED referrals they can trust.  It makes them feel safe, cared for and re-affirms that they are making sound decisions for themselves and their families.  THAT is the kind of thing that cements relationships and creates a client for life.

Some things to think about for this week. Put the 3-7-27 rule of marketing to work in your business.  And know that if you need some help showing up – OVER and OVER – cost-effectively, easily and without stress, our team is there for you.  Visit us online at www.prospectsplus.com, or call us at 866.405.3638 today.  We’ve got you covered!