Saturday, March 24, 2018

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your experiences! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners January 5th!  Congratulations everyone!

Our $250 Winner is Adam Kabinoff who shared, “The Market Dominator has helped me close $1.2MM in the last 9 months. This is a fact. But success with this product does not come because you want it to. Your monthly Dominator needs to be thoughtful and you need to find ways to follow up with your carrier route that allow you to get belly to belly with prospective Sellers. The Dominator is just the start of the conversation.”

Our $100 Winner is Kate DeSimone who shared, “I previously used Vista Print for my marketing materials but recently tried because they offered a product that the other company didn’t have. I made an error in my order and even though it was my own mistake, the customer service team at ProspectPLUS! went above and beyond to satisfy me. They contacted me to check on my order, and they issued a gift certificate so I was able to reorder my product correctly without additional cost. Overall, 10 out 10 ten service!”

Our $50 Winner is Mari J. Davis who shared, “I admit I was skeptical however it worked perfectly. I listed a property, ProspectPLUS! mailed post cards to all the neighbors and I have two other listings from that. The post card was perfect, inexpensive and I never touched a thing, they did it all! Kudos to ProspectPLUS!

Our BONUS $50 Winner is Bob Surma who shared, “I found the website from the Realtor magazine and went online and ordered two postcards for two different areas in my town. Easy to use they were mailed within days and I received a call from each area within a week and will be listing two homes shortly. Great experience and I will use them again.”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is January 5th.

Real Estate Holiday Postcards

When Sending Your Season’s Greetings

by Julie Escobar

Planning on sending season’s greetings out to your sphere and farm over the next few months?  Great idea!holiday cards Staying in touch and top of mind never goes out of season.  Before you buy a card, stick a stamp of figure out where your mailing list is — consider these five holiday tips!

  1. Be clear about your message.  Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base.  If you are sending to both your sphere and farm, you may want to consider altering the message slightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.  holiday postcards
  2. Serve two purposes.  Are you having a holiday open house? Customer event?  Charity drive?  Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
  3. Don’t be salesy.  Holiday greetings are not about the sale – they are about the connection.  Keep it warm and personable.
  4. Don’t wait for just Christmas.  Many top agents send a holiday message once a month to their sphere. Thanksgiving, New Year’s, Valentine’s, Easter and beyond. There’s something to celebrate all thanksgiving cardsyear round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
  5. Have some fun with it.  Got a great team? Or just a great personality?  Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos.
  6. Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust? calendar cards 2016
  7. Order early.  We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday every month — and sending first class as opposed to standard-class to ensure timely delivery.
  8. Follow up.  Sending cards is a great way to easily stay in touch.  Pick a postcard, edit your message, add a list – and you’re done!  In a matter of minutes you’ve created a connection.  However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list.  There is no substitution for this step.  Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year?  Touch base, see if they have questions, thank them for being great customers, and say hello.  Here’s what happens when you do:  they remember you.  They don’t list with another agent because your name wasn’t on the radar.  They are grateful that you take the time to call.  And one out of 12?  Statistically will do business with you or refer business to you.

Here’s to a great holiday season ahead – and to staying in touch with your sphere and farm!  We’re even going to make that a little easier on your budget! From now until January 5th, send any holiday postcard, photocard, or calendar card and save 15% off your order excluding postage!

Use these money saving promo codes to get your discount! 

HOL15S – standard size, mailed First-Class
HOL15J – jumbo size, mailed First-Class
HOL15P – panoramic size, mailed First-Class
HOL15JSC – jumbo size, mailed Standard-Class
HOL15PSC – panoramic size, mailed Standard-Class
HOL15SH – any size, shipped to you
HOL15M – any size, magnetic stock
HOL15PDF – any size, PDF Download

Need help?  We’re here for you!  Call our team at 866.405.3638 today.  We’ll help get your holidays started and save you money at the same time! Have a great one!  


Eight Factors to Adopt Today to Leverage More Success

by Julie Escobar

You’ve seen them — those mega-producers who seem impervious to the market peaks and valleys felt by mere “mortal” agents. They continue to work day in and day out, usually with a smile to share and the time (and money) to even take their families on nice vacations each year.

How do YOU become one of THEM? Start by recognizing eight traits that superstars embody, embrace and constantly improve upon in order to maintain forward momentum and a healthy balance-and then adopt them as your own:

1. Positive attitude. That’s right! Attitude is critical to top producers. They greet their days with confidence and joy, seek out the positive and leave the negative for those unwilling to step above the mire. That’s not to say that problems, obstacles or objections don’t arise; they just choose to approach them as opportunities to find new solutions. They understand that to go where they’ve never gone, they must do things they’ve never done. They push forward with persistence and joy because they know the feeling and frame of mind that accompanies every new success.

2. Action oriented. “Just do it.” Nike has it right, as do top producers in every industry. They move forward. Do something. Take action. They don’t wait for the perfect time, a better market or a new day. Author Jules Renard said it well, “Everything you want is out there waiting for you to ask. Everything you want also wants you. But you have to take action to get it.”

Top producers don’t sit by waiting for the phone to ring. They don’t plan, re-plan, organize and re-organize to the point where they spend no real time doing the things that will earn them a viable living. They move forward. Take action. Delegate the “busy work” that could prevent them from achieving their goals. Go ahead, just do it!

3. Desire to learn. How do the best get better? How do they maintain their integrity, success and longevity despite market shifts and economic challenges? They take a page from the Marines: They adapt and overcome.

We are fortunate to live in a time where knowledge is available via the internet 24/7. We can learn whatever we want, whenever we want. Industry legends create downloadable seminars and publish books, CDs and DVDs. Live training is available in every major market-and most of the smaller ones, too. The wise never stop learning-never stop improving who they are and what they do. They feed their minds and their hearts with the best the world has to offer. It is part of what fuels their days and invigorates their careers.

What have you learned lately? I challenge you to learn a new skill or acquire a new tool that will make you better this week. Then learn another and another until you, like all top producers, are passionate about expanding your knowledge base.  Want a little light reading to get you started?  Read a digital version of our all new Master Marketing Magazine today!

4. Serious about systems. Agents at the top of their game know that systems are key. They know that continuously marketing their name and brand is too important to leave to chance. They have systems for contact management, lead generation, time management, administrative responsibilities, and budget checks and balances. They have a financial plan for their future and an exit plan for their careers.

Finding the right systems may seem like a big mountain to climb, but reflect back on #2 above, and take action-any action-today. Start by taking advantage of our simple BusinessBASETM  which helps you identify the 250 people who should be in your sphere of influence.  It’s not only effective, but it’s also FREE! Be sure to lock into our Master Marketing Schedule as well for month-by-month guides to consistently staying in touch with the folks in your sphere, farm, and niche markets. While you’re at it – don’t wait until January to get organized.  Ask the super-agents in your office who they recommend for a financial plan, what systems they use to manage their time and what advice they can give to aspiring top producers. You might be surprised at how much they’re willing to share.

I recommend the book Juggling Elephants by Jones Loflin and Todd Musig. It’s a quick read that shares some terrific time-management and priority-setting strategies you may just want to adopt for yourself!

5. Put people first. One of the traits I find most interesting about many of the most successful entrepreneurs I know is their commitment to putting people first. They are service minded, happy to help and willing to go the extra mile not just for their clients, but for everyone in their lives.

Is money a priority? Sure, but it doesn’t top the list. Top producers fully understand that theirs is a people industry, and an unwavering focus on bringing their best selves to the table for everyone is what makes them superstars above and beyond the balance in their bank accounts.

I recommend both Jack Mitchell’s Hug Your Customer and Mark Sanborn’s The Fred Factor. These terrific books explain how focusing on and serving the VIPs in your life brings tremendous rewards that go far beyond business.

6. Self discipline and motivation. Top producers don’t ask their managers what to do next, who to call or where to start. They rely on their systems for that and use their own sense of discipline to follow through. They motivate themselves by tapping into the sources and mindsets they need to greet each morning, each customer, each appointment, each obstacle and each opportunity. They see greatness when others see weakness. They realize potential where others see waste.

7. Expansive thinking. Top professionals don’t think in terms of “limits” or use the word “can’t” very much. They are broad-spectrum, can-do people. They look at what could be and make it reality. They turn negative thoughts and doubt away at the door by taking action and moving past the moment.

Mike Ferry said it well, “When you think big, think bigger, then think bigger than that. If I had it to do all over again, I would think bigger.” Now that’s a strong statement from a legend in this business. Open your mind, knock down the walls and think big-then think BIGGER!

8. Don’t go it alone. Very few successful people are “self made;” most had a lot of help along the way. They recognize the value of having the right people in their lives-not only to help them realize their goals, but also to keep them playing at the level of success and balance that they desire.

They are, in many cases, both mentors and protégés. They seek guidance and coaching in the areas that matter: family, relationships, business, education and spirituality. They keep family and friends close for strength and support. Success is far more fun, meaningful and exponential when it’s shared.

What could you accomplish this week if you embraced or improved on just one of these characteristics? What would it mean to your family, yourself and to the possibilities that lie before you? What if you didn’t stop there and-step-by-step and day-by-day-made all of these traits your own?

How quickly or effectively you weave these traits into your life and career is up to you. It all begins with the desire to do more, be more and achieve more than ever before. I challenge you to start today.

ProspectsPLUS! can enhance your team’s vision, purpose and productivity through foundation-building skills, winning mindsets and proven tools for ANY market. Be sure to bookmark our featured specials page for budget-saving offers. Contact our inside marketing team today at 1.866.405.3638 to learn how they can best help you grow your business and become the kind of top producer you’ve always wanted to be. 

Top agents aren’t waiting for April to break into their spring marketing mode, and we’re not waiting to deliver the most on-point, top-of-the-line direct response marketing tools in the business. Why? Competition is heating up and there is no time like the present to get out in front of the buyers and sellers in YOUR market of choice.

Save 10% off hundreds of powerful real estate marketing tools and campaigns, including:

Leveraging your marketing has never been easier! It’s easy!  Start by visiting our Specials Page to get your budget saving promo codes.

Oh and if you need help putting together a mailing list, our MapMyMail product makes that super simple and inexpensive — at just 8 cents per record.

Need help?  Give us a call at 866.405-3638!

Exploring the Connection:  One-on-One with Matthew Ferrymatthew ferry
By Julie Escobar

It seems people all over the world are trying to unlock the secrets to a better life, better career, and more happiness.  What do the really successful people have that others don’t?  Why do they seem to effortlessly “attract” all that they need and want?  Why do they rise to the top and stay there, and more importantly, how can the rest of us capture that same lightning in a bottle and use it to propel our own lives and careers?  To gain a little insight on the topic, I sat down with mindset expert and talented speaker Matthew Ferry.  Below is an excerpt from that interview:

Julie Escobar:  Hi Matthew, thanks for taking the time to be a part of this!  I knew that when it came to exploring the connection between finding the right niche — that magic that comes from doing what you love and working with people you like —  and what we know and don’t know about the law of attraction, you were just the guy to turn to for “enlightenment!”

Matthew Ferry:  Thanks Julie! I think there most definitely is a connection.  While niche marketing and the Law of Attraction are distinctly different – they are related.

First, I don’t think the law of attraction is the kind of thing you should focus on. That would be a little like studying gravity when learning to hang glide—right?  While gravity plays a part, it’s certainly not the big picture!  Let’s look at the bigger picture of how top producers in this business actually tap into that powerful combination of “laws” that I refer to as the “Laws of Momentum.”

The Law of Attraction:  In its most simple format, the law of attraction boils down to “like attracts like,” or in other words, “what you put into the world the most will come back to you.”  That said, to get the most from this law, you really need to begin by truly knowing what you want.  Fall in love with the idea of what you want, be thrilled by it and develop a deep connection to that future.

I’ll give you an example.  I have a client who did 1,996 transactions in a single year with just two assistants.  How?  He immersed himself in his passion.  Deeply tied to his immigrant roots he began working with lower Hispanic communities and those people who couldn’t afford to buy a home on their own.  He knew he wanted to help the people in these communities experience the American dream of homeownership.  His affinity for them and passion to help allowed him to make the right connections and unlock the possibilities to make home buying possible.  It grew to a point where he literally was taking seven listings a day!  With the combination of knowing what he wanted, feeling deeply rooted to that cause, and possessing the willingness to do for others, he created that kind of momentum.

Julie Escobar:  What a great example, Matthew.  You’re absolutely right to say that it starts with really knowing what you want.  I’ve seen so many agents and salespeople in all industries who try too hard to be “all things to all people,” and all they have to show for it at the end of the day, or the end of their careers, are a lot of man hours, frustration and limited success.  Life’s too short to dislike what you do or who you work with!  How much smarter and more effective it is to work with a group of people who share your interests, your passions and your vision.  It sure makes work less like work, and goes a very long way towards building and maintaining long term relationships.

Matthew Ferry:  Absolutely, but the law of attraction doesn’t work alone!  Next, let’s consider: The Law of Reciprocity:   This law follows the “golden rule.” In other words, whatever you do will be returned back to you.  So if you help other people be successful, you’ll be successful.  If you show kindness, you’ll receive kindness.  If you champion the cause of another, they will, in turn, champion the cause for you.

This law is amplified when you are grateful, thankful, appreciative, and service-oriented.  Take a look at the people who are succeeding rapidly – those salespeople who make seven, ten and twelve million.  Note that they have advocates, supporters, believers and followers.  It’s not by accident; it is because they, too, are advocates, supporters, believers and followers.  They are champions for their customers and work selflessly for them.  The success they appreciate in return is simply a “bonus.”

Julie Escobar:  That reminds me of Zig Ziglar’s quote, “You’ll get everything in life that you want if you help enough other people get what they want.” They are certainly words to live – and work by. What’s next?

Matthew Ferry:  The last law most people are already familiar with, which is The Law of Averages:  It states the more you put in, the more you get out.  It’s really that simple.

All in all, it really does boil down to: success comes to people who are absolutely clear about what they want and really love it.  They have a great affinity for their niche and a desire to serve and this ignites the law of attraction in their favor and takes away any resistance to success.

Next, using the law of reciprocity they focus on what they want, but more importantly, they focus on helping everyone else get it.  Without an agenda, they selflessly want more for the people they work with.  They are advocates and supporters, and in return, they find that others become advocates and supporters for them.

And lastly, they work hard.  They are excited about working with as many people as they can because they are having so much fun.  The more fun they have, the more time and energy they put in and the more people they work with, so the law of averages is hard at work for them as well!

Julie Escobar:  Thanks Matthew!  I know our readers will appreciate all of your wonderful insight and information.  You always have so much positive to share and I invite everyone to bookmark Matthew’s site to stay connected!  Download free audio training from Matthew online at

I would also like to invite all of our readers to join us online at  There you can sign up for a free web account and tap into the many powerful marketing resources available to you for building your niche, managing your sphere of influence and growing your business!  If you would like to learn more contact me at 1.866.405.3641 or  email me at