Sunday, November 19, 2017

Sometimes it’s the Simplest Tools That Save Us the Most

By Julie Escobar

I just read a post this morning by Six Figure Real Estate Coach Roberta Ross this morning that said, “You can’t do IT ALL and play at the next level.”  Boy isn’t that the truth? In today’s world we have more responsibilities, more tasks pulling at us, pushing us and in some cases S-T-R-E-T-C-H-I-N-G us to the ‘almost’ breaking point.  Top producers get that they can’t be all things to all people, can’t do it all and maintain balance or high productivity levels.  So they DELEGATE.

I know – it’s hard – that whole giving up control things sometimes – but it’s worth it.  In a big way.  Take a look at your week this week.  A good long look.  How many of those things on your task list can you delegate, automate or even eliminate?

One strategy that’s working for thousands of agents across the nation is tapping into MLSmailings.com.  This powerful system AUTOMATES their Just Listed and Just Sold postcard mailing.  In a matter of minutes you can sign up for this simple service and have the peace of mind in knowing that EVERY time you take a listing or one of your listings sell – at least 100 homeowners around your property will get a postcard spotlighting your success. You can even add your sphere of influence list if you like.  Easy, automated and affordable at just $65.57 per 100 Just Listed and $57.57 for Just Sold postcards, it takes this time-consuming task OFF your to-do list.

Becky Keyt, the client care specialist who administrates the program shared, “Our customers call me up all the time and laugh that I’m the best personal assistant they ever had – especially since I don’t cost them anything!  They love that they can delegate this project to me – and the convenience of having their postcard marketing all done for them, and that’s just what we make sure happens.”

MLSmailings.com integrates with local MLS’s across the nation to automatically let the system know when a client takes a listing or when one of their listings sell.  Then the MLSmailings.com team generates full-color, high quality, UV Coated Just Listed or Just Sold postcards and send them to the closet 100 homeowners around the listed property.  We then email the list of recipients to our customers so that they can then use that list to continuously build their book of business. An agent has the ability to choose more cards to be mailed, add a customer list or farm area list as well.  The cards are all customized to that agent and sent without the agent having to lift a finger!

Says customer Debbie McIntosh, “ I just started using the postcards and have received two listings from them, the seller love them, and I have received calls from buyers, you send them out so nice and fast, and prompt, I do not have to do this by hand anymore, I love it, you automatically know when my homes are sold or listed by watching the MLS, well worth the money, And I am making money to boot, I like it when I make money off such a small expense as this!”

This system isn’t available in EVERY area of the country – so if you’d like to learn if automating your Just Listed/Just Sold postcard marketing is available in your market, simply call Becky Keyt at 866.999.MLSM (6576) to learn more about this valuable, TIME SAVING tool!

Want to check out MLSmailings.com for yourself?  Click here to learn more.  Sign up before the end of the month using PRIORITY CODE:  MLSM2012 and we’ll even waive the $24.95 set up fee.    There’s no long term commitment or contract.  Just a simple service with BIG results.  Try it today!

 

Do YOU know where your business plan is?

By Julie Escobar, Director of Corporate Marketing

As we round the corner toward January’s end, it’s interesting to note that many entrepreneurs fall into three categories: those who created a comprehensive business plan and are on track, those who made a plan but just like those resolutions have started to slip, and those who are still taking the “hope for the best” approach to
their business. Which are you?

In today’s competitive marketplace, savvy business men and women know that having a viable business plan and tracking it not just annually, but weekly and monthly as well is critical to success. Why? Consider how quickly you can find yourself not one month off track, but one quarter or one half of the year and then what? Once you lose your footing, getting back on track and staying focused becomes a slippery slope.

Consumers are more apt than ever to “take their business elsewhere” if they don’t feel like they are a priority for you and your organization.

As a consumer yourself, who are you more likely to do business with?
The professional who month after month and year after year reminded you that they appreciated your business and are there during good times and bad or the company that only calls when they are trying to sell you something? Now turn the tables. How many of YOUR customers have you failed to send something to, call or see in person over the last twelve months?

They say it costs 5 to 10 times more to sell to new customers than it does to sell more to current customers, and yet what percent of our effort is spent looking for new customers vs. pleasing and staying in touch with our current customers? Sometimes it’s not geographically possible to meet in person or invite a client to lunch, but it is possible to call them every two to three months. It can be as simple as asking, “how are things going for you and your business?” Letting people know you care, and that you are interested not only in your success but theirs as well is the foundation for building long term referral success. Sending them something every month is equally as simple by putting automated systems in place to creatively:

  • Send special offers
  • Send birthday greetings
  • Send holiday greetings
  • Send inspiring messages
  • Create interaction
  • Ensure continuous top-of-mind awareness

Finding new customers is tough and expensive. Once you’ve got a customer, hold on to them by staying in touch. I can guarantee you if you don’t, somebody else will.

As February approaches, take the time NOW to determine if you are on track or off. Ensure that your customers know that you are there and that you care not just once or twice a year, but consistently month after month. You’ll keep their business and ensure that your name and number are handy the next time they are asked by a family member or friend, “who would you call for…?”

Oh – and don’t forget – our offer for a list of 500 consumers based on the demographics of your choice is yours FREE this month – and time is ticking away.  To get yours call our inside account management team at 866.405.3638 today and ask about your free list, help choosing the success campaign that’s right for you and new ideas to support YOUR BUSINESS PLAN and help you leverage your success in the year ahead!  Don’t forget to check out this month’s specials while you’re at it – – visit http://www.prospectsplus.com/specials.aspx. 

ProspectsPLUS.com kicks off early this year with a new series of football postcards to help Football Schedule PostcardsREALTORS® get into the marketing game by mailing team schedules to the legions of fans nationwide gearing up to answer the call, “Are you ready for some football?”

This simple web-to-print platform allows agents to choose their team, upload their list and within just minutes place their order.  This year’s postcards are ready to score big for agents with the ability to send just one postcard or to an entire database quickly. These full-color cards are printed, addressed, finished and mailed first class within 48 hours, to make staying ‘top-of-mind’ all season fast, effective and affordable!

Agents who need a targeted, geographic list for their mailings will find that option available as well on the company’s website www.prospectsplus.com/data. With just a few quick clicks of the mouse and a few moments of time, agents can customize a specialized mailing list with the variables and demographics that best work for them!  “With football season on the way, we wanted to be sure our clients had the opportunity to be first in the door for their prospects with this seasonal favorite.” says Julie Escobar, Director of Corporate Marketing for the group.

“Our football postcards are just another way we stay forward of our goal for ProspectsPLUS! which is to offer innovative solutions each month to help agents stay in touch with their sphere of influence and geographic farm areas,” continued Escobar.   “This is a challenging market for many agents, one that finds people leaving the business, shutting down or drastically cutting back on their marketing and promotion.  Savvy agents look to our postcard campaigns to help them maintain their top producer status by providing the tools they need to consistently stay in touch with their client base, while effectively capturing the market share abandoned by former or inactive associates.”

Agents can access the football series today by visiting www.prospectsplus.com/football.  For the non-sports fans in the crowd, www.prospectsplus.com offers a wide variety of postcard options such as Inspiration, Recipes, Holiday Series, Animal Series and even Recruiting postcards for the brokers in the crowd.  You can also find quick to order cards for Price Reductions, Open Houses, Contract Pendings and more!  he site also boasts a wide spectrum of FREE resources that can help agents effectively brand themselves and build their book of business in today’s market such as Free Consumer Reports, Webinars-on-Demand, the BusinessBASE™ system and more.

**ProspectsPLUS! is even throwing in a pre-season bonus!  Order your postcards before June 1st and save 15% – use the PROMO CODE:  MAY15!**

Need more marketing ideas?  Bookmark our blog today to stay up to date with expert interviews, industry insights and more!  Visit http://blog.prospectsplus.com today!

Kick 2011 Off Right & SAVE!

Putting your best foot forward and staying top of mind this year doesn’t have to be a hassle or expensive! Set & forget your postcard marketing for the first quarter—or the whole year—and save big! Use PROMO CODE: NEWYEAR when checking out, and take 15% OFF your order!

Choose from hundreds of postcard templates and campaigns, including:

It’s never been easier to set your marketing in motion quickly, easily and affordably! Pick a campaign, add your list, schedule your postcard ship dates and you’re done!

Kick your marketing into high gear – for high results this year! Place your postcard order any time before February 15th and save 15% using PROMO CODE: NEWYEAR at checkout.

Click here to see all of this month’s specials:  JANUARY SPECIALS

Need help?  Call our office at 866.405.3638 today!

Becoming the Brand Name and Go-To Agent

The market’s changing, the New Year is here – and you’re gun-ho to differentiate yourself in the market place – right?  We know and we’re with you!  Top agents are enjoying early success this year by taking advantage of best practices, changing markets and the 3-7-27 Law of Prospecting!

It just makes good sense – right?  To leverage every advantage you have in today’s market?  Expireds are turning out to be just what the doctor ordered as far as a go-to market for kick starting or beefing up your listing inventory in the first quarter.  A good turn-to market but one in which you need to make a name for yourself and establish trust and credibility quickly and effectively.  One great way to do that is to put the 3-7-27 to work for you.

WHAT are you talking about?  ( I know that’s what you’re thinking!)  Basically what the 3-7-27 Law of Prospecting tells us is that historically it takes THREE contacts for someone to recognize your name.  SEVEN to associate your name with your business – “Oh that’s Julie and she’s in real estate.”  And TWENTY-SEVEN to become a brand name in your market.

Now here’s the interesting part.  You know MOST agents quit after contact #3?  And more transactions occur after #5?  So – what are you going to do this quarter?  (This is where you raise your hand and say –“I’m going to make more than 5 contacts!”)  I knew you knew that!

You can do that in a lot of ways – email if you have it.  Phone if you have it.  Postcards?  We got ‘em.  How about all of the above?  We just launched the 3-7-27 series of Expired postcards on the site – they’re a great way to start the relationship, create the buzz and make your name top-of-mind.

Every day pull up the list of expireds and pick a series to send – it’s easy – create a list, choose your cards and calendar them out for the next week or two.  Then follow up!  Share your differentiators.  All those ways you stand out from your competition and will get their home sold in less time, for more and with fewer headaches.  Offer to send a pre-listing package and prove yourself to be the agent with both the tools and skills to get the job done.

Start invoking the power of the Law of marketing.  THREE contacts and they know your name, SEVEN and you’ve got their attention – they know you and what you do—TWENTY SEVEN and you start building  a niche in your marketplace.  Get started now!

Use Promo code:  EXPIREDS and take 15% OFF your order!

Need help?  Call us – we’re ready, willing and able to help take your marketing and your business to the next level!