Thursday, May 24, 2018

And More Sage Advice from Creative Agent Randi Giles

By Julie Escobar

Our team is having a lot of fun seeing the creativity some contestants are putting into their entries for the 10K Realtor Contest. Randi Giles is just one of them. I caught up with her to get some perspective on what she’s doing to stay top of mind, top of market, and in touch with the VIPs in her sphere to keep those referrals coming in.

Here’s what she shared…

Q:  Thanks for sharing your ideas with us! Can you first tell our readers a little about yourself?

A: I am a native Rhode Islander, hailing from the gorgeous seaside town of Bristol and working as a realtor in Warren RI. Recently I moved to Providence and enjoy all the art, culture, restaurants and business that the state capital has to offer.

Q:  From your Master Marketing Schedule entry – you look like you have a sense of humor as well as a keen eye for marketing. What do you like about having a tool such as the Schedule to help springboard ideas and keep agents on track?  

A: I am a super visual person. So, having a large format poster to look at reminding me to take action is very helpful.

Q:  You said you liked the Kiss the Landlord Goodbye tip. That’s a popular series with agents. Do you work with a lot of first time home buyers – and do you have any tips for that niche for our readers?  

A: I love working with first time home buyers. The tip I have for agents working with them is to make sure you go through every aspect of the process with them and manage their expectations.

Q:  I know you’re a fan of our Automated system of Just Listed/Just Sold postcards, www.mlsmailings.com. What do you like about that system?

A: The automated system is so easy to use. It takes a matter of minutes to order and I don’t have to worry about copy, design, printing, or mailing!

Q: What are some of your favorite ways to stay in touch with the VIPs in your sphere of influence?

A: I like to send out handwritten cards to my “Top 50” at least twice a year.

Q: What makes you unique in your market?

A: I am lucky enough to work for a great private brokerage that handles a lot of specialty properties. The Link Agency specializes in finding solutions for clients with unique property needs or with unique situations.

Q:  Prospecting is a tough subject for a lot of agents—and sage advice?

A: Never give up.

Q:  What’s one outside-the-box idea that you think agents would benefit from in today’s competitive market?

A: I think being true to yourself and being a genuine person will go a long way. Finding something that you’re interested in. If you already do well in an area, try to find a way to fold that into your Real Estate work can help a lot. An example off the top of my head is photography. If you have a great camera and an eye for composition, you can offer your clients something maybe other agents don’t have.

Q:  If agents have a referral for you, how can they reach you?

A: Sure, I can be reached via phone at (401) 301-9703 or email at Randi@thelinkagency.com

Thanks, Randi! You’re awesome. If you’d like to learn more about the products and services that are helping make Randi’s business easier (and thousands of other agents as well) – visit our site at www.prospectsplus.com or call our team at 866.405.3638.

Be like Randi! Jump into the contest!  

CLICK HERE TO LEARN HOW YOU CAN WIN $10,000.

Clock dial with 2016-2017 change represents the new 2017, three-dimensional rendering, 3D illustration

With Just 100+ Days Left in the Year…Timing is Everything

By Julie Escobar

It’s funny to think that what you do today – this week – this month will affect whether you and your family will celebrate a stress-free holiday season and finish the year strong, or whether you’ll be worried and hurried and wind up with more year left than budget!   With just over 100 days left in the year – let’s take some ideas from the top producers and look at the five things they continuously put into place to guarantee a great fourth quarter.

  1. Know your numbers.  Savvy entrepreneurs already know how much business they need to  bring in before year’s end.  They also think ahead – and know what they need to do to head into the new year with momentum.  Don’t wait another day to get a handle these numbers if you haven’t already.  Figure out what you want and need to make and how many listings you want to have heading into the year then work the math to see how many contacts you need to make to get the number of appointments you need based on your closing ratio to achieve the number of listings you need to realize your goals.Happy Halloween Card  Make yourself a daily chart to ensure that you stay on track.
  2. Leverage the opportunities to connect.  The fourth quarter is filled with holiday gatherings and neighborhood invites.  The holidays create an amazing reason to reach out and connect with your customer base.  Don’t wait for Christmas either! Be the agent that connects all season long with a postcard and a call.  Call every existing customer you have and wish them a happy holiday season ahead.  Let them know that with all the chatter in the national news and even local headlines, you’ve found that many people have questions about how this will affect their family, their investments and their future.  Be sure they know that you’re on top if it all and there to answer any questions they might have.Thanksgiving card
  3. Ask for referrals.  Before you hang up – be sure to ask your clients if they know of anyone who might need some help.  There’s plenty of people struggling and unsure of what their options are in today’s market. Let them know you are a resource they can turn to – whatever their situation.  If you don’ t have the immediate answers –you’re your clients know that  you’ll be first in line to get them.  On the reverse side of your holiday cards, make an offer for something of value. A free Comparative Market Analysis, or one of our great free reports such as 5 Ways to Build Equity in Your Home. 5 ways to build equity
  4. Don’t leave your marketing to chance.  Life gets in the way sometime – no doubt.  We get busy, over-scheduled and over-committed – especially as we make our way toward the fall and winter holidays.  That’s when things like marketing and prospecting fall through the cracks or take a back seat.  Put a plan in place today to make sure that you have all systems “go” to make sure you are staying top-of-mind and that your listings are being showcased and syndicated in all the ways that matter for great exposure and results. Set aside 20-30 minutes at the beginning of each month or each week to set your marketing in motion by ordering your holiday postcards, and your Just Listed/Just Sold or Open House postcards. Knocking out your marketing in under half an hour gives you a lot more time to prospect, present and close – the three things closest to your bottom line.  It also helps you make up for larger than normal volume of downtime you’ll spend at holiday activities.  Spend guilt-free time with friends and family, attend winter recitals and holiday concerts without worrying so much about what’s not getting done in the office.  If you need help – call the terrific folks in our client care center at 866.405.3638 – they’ll help you get everything all lined up this month so you slide into the home stretch of this year without stress.
  5. Commit to the extra mile.  I love the Wayne Dyer quote, “It’s never crowded along the extra mile.”  Commit to 10 extra calls a day over the next 17 weeks.  Commit to adding just ONE new person to your prospect list each day.  That’s 109 more folks that can and will bring you new business and referrals in the coming year if you stay top of mind.  Do you think that could be worth a commission or three…or more?

The truth is that the bottom 80% of the salespeople in our industry won’t be doing any of these five things over the next quarter.  Many will look at how far behind they already are from their goal, throw their hands up and give up.  Many will do the basics – no more and no less and continue to live commission check to commission check.  It will be those of you who strike out, step up and stay laser-focused who will be out on top this year, crushing their goals and kick starting 2017 with a fiery passion.

Where do you want to be in four months?  Top 20 or bottom 80?  What you do this month will make all the difference.10 percent

If you need help – call us.  Our team has been helping eager agents get to the next level and top producers stay on top for more than 20 years.  We can do the same for you, call 866.405.3638 today! Head over to our Specials Page to see what’s new and get the latest budget saving promo codes!