Tuesday, April 24, 2018

Two Tools for SuccessMapMyMailLogo

By Julie Escobar

To this day, one of the toughest things for agents to do is to find the RIGHT LIST of prospects to market to.  It has always been that time-consuming, where-to-start task that keeps many agents from really maximizing their marketing efforts and realizing the potential they could have for higher market share.

We’ve worked hard to take some of that guesswork out of the equation for you with our robust MapMyMail system.

Here are two ways to use:

1.  Tax Assessor Data – 8¢ per record

  • Over 128 Million Deliverable Addresses
  • 3,057 out of a total 3,141 US counties Available
  • Weekly Data Hygiene to Remove Vacant & Do Not Mail Records
  • List Experts Available to Help Increase Response Rates
  • See where your mailings go on a Google Map
  • Radial or pinpoint search
  • Identify and mail to owner/occupants only
  • Identify and mail to absentee owners
  • Mail to every property on the map
  • Include or exclude streets
  • Preview list and exclude records

Ideas for marketing: 

2.  Demographic Search – Consumer Data – Starting at 8¢ per record

  • Over 200 Million Consumer Records
  • Weekly Data Hygiene to Remove Vacant & Do Not Mail Records
  • List Experts Available to Help Increase Response Rates
  • Homeowner/Renters
  • Age
  • Gender
  • Income
  • Length of Residence
  • Dwelling Size
  • Estimated Home Value
  • Ethnic Descent – Premium Pricing Applies

Ideas for marketing:

Truly mastering your marketing list has tremendous benefits to your long-term business plan.  You’ll pay less because you won’t have to ‘blanket’ market – you’ll hit exactly the demographic you are looking for.  Your response rate will be greater because you can better match your message to your market segment.  And you can more easily steer the course of your business marketing and work with the people you WANT to work with – which is essential to working smarter, not harder.

Need help finding the RIGHT list and right marketing materials to correspond to that list? Visit www.MapMyMail.com today or call us at 866.405.3638.  That’s one of the things we do best!