By Julie Escobar
Staying on track and making a name for yourself in an industry with more twists and turns than the new rollercoaster at Busch Gardens isn’t easy – but neither is it impossible. How do I know? I’ve been lucky enough to witness it time and time again. With some key ingredients, the right people around you and the right mental mindset – anything’s possible! To connect with some of those ‘must have’ components I lassoed an incredible old friend of mine and a woman who has been practicing some of the best real estate strategies I know for more than twenty years, Donna Reardon.
Here’s some of what she had to share…
Q: Hey sunshine! So great to catch up with you! From old times to new discoveries – I love learning from you! This week I was exploring some of the components that give agents “sticking power” in this business and of course, you came to mind. I’m hoping you can share some of your story with the readers and hopefully inspire some to implement some of your timely insights in their own careers! Before we get started – why don’t you tell everyone a little about yourself?
A: Hey Julie – wonderful to reconnect with you as well. It’s been a while! As for me, I guess you’d start by calling me a Real Estate mom. I’ve raised two amazing young men; have a wonderful daughter-in-law which I consider as my own daughter and three of the most adorable grandchildren the world has ever seen! And I’ve done all that while working as a real estate professional full time for the last 26 years.
I started my career in Real Estate in the mid 1980’s with another national Real Estate brand and was always one of the top agents in my office. In 1990, I moved my license to a small boutique real estate broker. I was also a trainer in training for Floyd Wickman’s National program- Sweathogs. In 1993, I was recruited by Prudential Long Island Realty (which is now Prudential Douglas Elliman R.E.) to manage an office in Bayside. When I took over the office here in Queens, the office ranked 22 out of 24 offices. Now with approximately 70 offices from Westchester, NYC to Montauk, we have consistently ranked in the top 5 from Queens to Montauk since 1995. In 2009, we took first place and we took 2nd place in 2010, for all offices from Queens to Montauk. We have also been the #1 broker in all of Queens for the last several years. While leading a professional team of over 150 agents, I still have time for exercising, swimming, gardening and being part of several charitable organizations. Closest to my heart is being a part of The Sunshine Kids Organization, which helps make dreams come true for children fighting cancer.
Q: That’s awesome Donna! You’re a busy gal! Sounds like you’ve got that juggling time management thing down to a science! Let’s talk about what you believe are the big top three “DO’s & DON’Ts” for agents in today’s market. Your thoughts?
The top three must do (or have) to make it in this business are:
- Be passionate and enjoy what you are doing!
- Have a clear and defined business plan and treat your real estate career as a real job.
- Be flexible and adjust to all new market conditions.
And I think the top three DON’TS are…