Friday, December 15, 2017

3 Great Strategies for Creating PRESENCE This Season

By Julie Escobar

It’s that time of year.  The holidays are here and with them much of your competition is settling in – for shorter days, slimmer work calendars and that ‘wait ‘till the first of the year’ slump.  Not you.  You’ve got your eye on a new year filled with promise and kicked off with momentum-right?

Here are three things you can do to create vital PRESENCE now that will carry you through the holidays and long into the New Year with powerful, forward, full-steam-ahead strength.

Commit to Consistencythanksgiving cards

You know what you see a lot of?  Agents who ONLY send a postcard or greeting card once a year.  Start now and make it a point to ‘touch’ your sphere and farm at LEAST once every 21-30 days for the duration.  Consumers today are savvy – they’re not swayed, influenced or impressed by the ‘one-and-done’ marketing efforts.  From their perspective?  If you’re that lax in how you market YOURSELF – how will you be at marketing THEIR property?  Show the consumers in your market place that you’ve got the chops – and the commitment to be front and center not just once, but again and again and again.

Community Countsworkshop cards

Want to be known as the neighborhood resource or the market specialist?  Get out of the office, out from behind your desk and out in FRONT of the people in the community you serve.  Make it a point to calendar at least ONE community event in your market per quarter – or even per month.  It’s an edge that will set you apart, win favor and create a presence that you’re the top agent to talk to. Team up with your local schools, libraries, chamber of commerce, or even a network of like-minded business professionals to help create awareness, increase attendance and bring a wide spectrum of information to those who want it most.

Think AHEADlisting inventory1

The smartest agents in the business are never satisfied with doing things the ‘same old way’.  They’re keeping their ear to the ground, eyes open, and thinking ahead.  What can you do to make a splash?  How can you best keep the ‘buzz’ going?  I love Tony Robbins who has served up the motto ‘Constant And Never Ending Improvement’ for years.  In a 24/7, 365 world, you can’t let your skills, your top-of-mind awareness, or your passion to coast or slip to the back burner.

Need help?  Call us at 866.405.3638.  We’ve got answers you can count on.  From direct response postcard marketing that keeps you top-of-mind, to Holiday messages that make a difference, to real world resources that you can adopt and make part of that empowered new marketing and business plan for 2017 that we know you are ALREADY working on!  Have a great week!

 

 

Tracking on a Tech Business Chart Art

Taking the Guesswork Out of Real Estate Marketingtrack it

By Julie Escobar

You’ve got to love technology right?  As real estate professionals in today’s competitive world, every marketing step counts – and every marketing dollar is important.  We get that.  That’s why we put systems in place to track 100% of all postcard and mailing orders.  That way, you know what’s been delivered, when there’s an issue and exactly when you can start following up on your important real estate marketing mailing.

Here’s a quick video to show you how it works:

As you kick your marketing and momentum into high gear – here are four things you should know:

1.       Track My Mail is a Resource You Can Trust.  We know that every dollar counts and you want to know that your marketing is not only being sent, but is being delivered.  We want the same.  Every time you place an order, you will be sent a link when that order is shipped so you can track your mail every step of the way. When we deliver it to the post office, when and where it’s routed, and when it gets delivered.  That way you’ve got total confidence that your marketing is working for you. There’s no extra cost, no fuss, no questions.  We’ve got you covered.

2.       There are LOTS of options available.  Marketing is a big decision for agents today, and budgets are a jl-cards-2giant factor.  We’ve got tools that can match any budget, and can help you reach as far or as limited a target as you are comfortable with.  From Every Door Direct options that allow you to blanket entire geographic areas, to Just Listed/Just Sold Postcards which are a foundation for any real estate marketing plan, to the collateral pieces you need for fair trade items, blog fodder, consumer friendly website downloads and presentation content and more.  We can work with you one-on-one to meet your budget and extend your reach with ease.

3.       By real estate professionals for real estate professionals.  With our organization, you’ll know that your marketing is being written and produced by people who have long ties and experience in this industry we love.  We’re constantly watching market trends so we can keep you on the cutting edge when it comes to always having tcommunitynewsnovthumbsfront4he right piece for the right person at the right time.  It’s the difference – that makes all the difference.

4.       Totally editable.  We get that creating is HARD and clicking is EASY.  That’s why we try to do as much of the ‘heavy lifting’ as possible so that when you choose your marketing materials  – be they real estate postcards, newsletters, flyers, brochures, or even kits – you don’t HAVE to change a thing if you don’t want to.  You can simply have our system apply your contact and profile information and go – but if you want?  You can totally change whatever you like.  Change the words. The images. Upload your own piece even.  Flexibility is key in today’s busy world.  You have our commitment to continuously make that an easy solution.

Get started today!

We know that a successful agent is a busy agent.  And time – is really of the essence.  So giving you the options, materials, resources and support you need  is our top priority.  Call us today at 866.405.3638 and speak to one of our marketing professionals about building your book of business this year. We’ve got just what you need to succeed.

Clock dial with 2016-2017 change represents the new 2017, three-dimensional rendering, 3D illustration

With Just 100+ Days Left in the Year…Timing is Everything

By Julie Escobar

It’s funny to think that what you do today – this week – this month will affect whether you and your family will celebrate a stress-free holiday season and finish the year strong, or whether you’ll be worried and hurried and wind up with more year left than budget!   With just over 100 days left in the year – let’s take some ideas from the top producers and look at the five things they continuously put into place to guarantee a great fourth quarter.

  1. Know your numbers.  Savvy entrepreneurs already know how much business they need to  bring in before year’s end.  They also think ahead – and know what they need to do to head into the new year with momentum.  Don’t wait another day to get a handle these numbers if you haven’t already.  Figure out what you want and need to make and how many listings you want to have heading into the year then work the math to see how many contacts you need to make to get the number of appointments you need based on your closing ratio to achieve the number of listings you need to realize your goals.Happy Halloween Card  Make yourself a daily chart to ensure that you stay on track.
  2. Leverage the opportunities to connect.  The fourth quarter is filled with holiday gatherings and neighborhood invites.  The holidays create an amazing reason to reach out and connect with your customer base.  Don’t wait for Christmas either! Be the agent that connects all season long with a postcard and a call.  Call every existing customer you have and wish them a happy holiday season ahead.  Let them know that with all the chatter in the national news and even local headlines, you’ve found that many people have questions about how this will affect their family, their investments and their future.  Be sure they know that you’re on top if it all and there to answer any questions they might have.Thanksgiving card
  3. Ask for referrals.  Before you hang up – be sure to ask your clients if they know of anyone who might need some help.  There’s plenty of people struggling and unsure of what their options are in today’s market. Let them know you are a resource they can turn to – whatever their situation.  If you don’ t have the immediate answers –you’re your clients know that  you’ll be first in line to get them.  On the reverse side of your holiday cards, make an offer for something of value. A free Comparative Market Analysis, or one of our great free reports such as 5 Ways to Build Equity in Your Home. 5 ways to build equity
  4. Don’t leave your marketing to chance.  Life gets in the way sometime – no doubt.  We get busy, over-scheduled and over-committed – especially as we make our way toward the fall and winter holidays.  That’s when things like marketing and prospecting fall through the cracks or take a back seat.  Put a plan in place today to make sure that you have all systems “go” to make sure you are staying top-of-mind and that your listings are being showcased and syndicated in all the ways that matter for great exposure and results. Set aside 20-30 minutes at the beginning of each month or each week to set your marketing in motion by ordering your holiday postcards, and your Just Listed/Just Sold or Open House postcards. Knocking out your marketing in under half an hour gives you a lot more time to prospect, present and close – the three things closest to your bottom line.  It also helps you make up for larger than normal volume of downtime you’ll spend at holiday activities.  Spend guilt-free time with friends and family, attend winter recitals and holiday concerts without worrying so much about what’s not getting done in the office.  If you need help – call the terrific folks in our client care center at 866.405.3638 – they’ll help you get everything all lined up this month so you slide into the home stretch of this year without stress.
  5. Commit to the extra mile.  I love the Wayne Dyer quote, “It’s never crowded along the extra mile.”  Commit to 10 extra calls a day over the next 17 weeks.  Commit to adding just ONE new person to your prospect list each day.  That’s 109 more folks that can and will bring you new business and referrals in the coming year if you stay top of mind.  Do you think that could be worth a commission or three…or more?

The truth is that the bottom 80% of the salespeople in our industry won’t be doing any of these five things over the next quarter.  Many will look at how far behind they already are from their goal, throw their hands up and give up.  Many will do the basics – no more and no less and continue to live commission check to commission check.  It will be those of you who strike out, step up and stay laser-focused who will be out on top this year, crushing their goals and kick starting 2017 with a fiery passion.

Where do you want to be in four months?  Top 20 or bottom 80?  What you do this month will make all the difference.10 percent

If you need help – call us.  Our team has been helping eager agents get to the next level and top producers stay on top for more than 20 years.  We can do the same for you, call 866.405.3638 today! Head over to our Specials Page to see what’s new and get the latest budget saving promo codes! 

 

Football on a field

How to Stay Top of Mind All Season Longfootball 2016

By Julie Escobar

It’s that time of year again where legions of fans from coast to coast get their game on and answer to the battle cry – “Are you ready for some FOOTBALL?”  Even if you’re not a fan, you have to appreciate their enthusiasm-right?  You also should appreciate the excellent opportunity to get your name, contact information and offer into the hands (and on the refrigerators) of local fans in your market ALL SEASON LONG with fun, game-changing football schedule cards!

These handy handouts are an agent favorite this time of year. Why?  Because they are TIMELY and results producing – and most importantly, consumers keep them, share them and sometimes even ask for more!  They are great way to be remembered and considered a resource.  And that is a winning combination in today’s competitive market.

AWESOME AGENT IDEA:  Love this idea from one of our customers, Michael Fraga, who shared the strategy he used last football season: “I ordered 200 of the football magnets to place in the community, boy was the response overwhelmingly positive. I was reached out to by phone, text and email, thanking me for the magnet, which I’m positive went on their fridge, and needless to say this is going to be an annual mailer! Plus, I downloaded the PDF and put it on my Real Estate Facebook page, offering to mail one to anyone who didn’t receive one and would like to be added to my mailing list. I receive 8 requests in two days, 5 of which I don’t even know, and I also had two customers ask for cards and marketing material to send me referrals from their client base!”  Awesome idea Michael!

Here’s three ways agents are using these terrific football schedule postcard tools:

  1. They’re mailing them to their sphere and geographic farm area.  That keeps them top of mind with the clients and prospects that they are most focused on gaining business and referrals from.
  2. They’re ordering MAGNETIC versions of them.  Then either hand-delivering them to their sphere and farm areas or placing in envelopes with a note to their top customers.
  3. They’re using them as give-aways.  The magnetic versions of these are best – but a printed shell postcard does the trick as well for great give-aways at open houses, local coffee shops, community events and even local businesses that you’re networked in.  It’s a win-win!

Affordable, timely and simple-to-order, you’re certain to score big with those in your market area with these football-friendly tools!  So if you’re ready for some football – and some referrals – click here to see the wide spectrum of game-day team schedules!

PLUS — From now until September 15th, we will donate 10% of EVERY football series postcard order to St. Jude Children’s Research Hospital!  Help us help the kids — and stay top of mind all season long! Click the banner below to get started!

st jude fb

 

And if you need help with these or any of our marketing products – just call our terrific customer care team at 866.405.3638.  They’re happy to help! 

Getting the Inside Scoop to See If EDDM is Right for YOU and Your Business

By Julie Escobar

Wow.  We’ve had a lot of calls recently about this powerful (and affordable) service now provided by the U.S. Postal Service.  It allows you to literally get in EVERY DOOR in a geographic area for as low as 18.3 cents in postage per piece.  But there are a LOT of questions out there – and a lot of folks unsure about which way to go in terms of getting their message in the right hands to help brand themselves in a market.  So I put on my fact-finding hat so that I could give you guys the inside skinny on some things you need to know about this service to determine if it is really right for you.

Fact #1:  According to direct marketing statistics, businesses which get the majority of their clients from within a 3 mile radius of their office are:  REALTORS®, mortgage brokers, insurance agents, dentists, chiropractors…(the list goes on – but did you catch that first one?) Love that!

Fact #2:   This is the most cost-effective means to deliver your message to an ENTIRE market area.  As a SATURATION mailing tool – you can literally send up to 5,000 pieces each day (to be delivered to EVERY SINGLE mailbox on your chosen carrier route) still pay no more than 18.3 cents in postage per piece.

Fact #3:  There is no postage permit necessary – only the required indicia which is fairly small needs to be placed on your mailing piece.  (We’ve got that for you- no worries!)

Fact #4 – You don’t need a mailing list.  This is a biggie!  One of the toughest components that agents find in building their book of business is developing their LIST.  While it IS one of the best practices you can ever do to build long-term referrals and keep your customers and clients calling YOU back for the duration of your career – it is a stumbling block for many.  So while you’re waiting to get your list together (go ahead and hire a broke college kid to start data entry today – they need the money and you need a database!) – the EDDM™ system is the perfect way to start branding yourself and discover NEW PROSPECTS to put into your sphere!

Fact #5:  You can send standard mail flats, irregular parcels, periodicals, and bound printed flats.  But – your
Dominator April 16mailing piece cannot be more than 15′ long, 12′ high and .75′ thick.

Fact #6:  The common mailing pieces for EDDM™ used by REALTORS® are newsletters, open house postcards, just listed postcards, just sold postcards, introduction/neighborhood specialist announcements or workshop invitations (first time home buying seminars, short sale seminars, workshops for seniors, renters. buy workshops, etc.)

Fact #7:  You can select whether or not you want your mailing delivered to P.O. Boxes and Farm mail routes!

Fact #8:  Your mailing will saturate every consumer within your carrier route AND  it can also include delivery to businesses.  However – you CANNOT just send to businesses.

Fact #9:  When choosing your carrier routes – remember to choose WISELY.  With this system – you must mail to EVERY home on the carrier route.  So it’s important to look at the market you want to saturate and budget accordingly.  If your route has 1,000 homes in it – then you’ll need to provide mailings for every home.  The average carrier route has about 250-500 homes in it.  When using the carrier route selection tool from USPS – we always recommend ‘de-selecting all’ first – when you get to that screen so it doesn’t pull up every route in your zip code (that can be a little intimidating!)  Then, based on YOUR budget, you can choose the carrier routes in your market with the number of homes you can comfortably afford to send to repeatedly.

Fact #10:  To piggyback on #9, while this is a much more affordable mailing option for most agents, contentremember this is still direct marketing.  So if you can only afford to (or care to) send a mailing ONCE to an area – then it will more than likely not glean you the results you are looking for.  Keep that 3-7-27 rule in mind.  It takes 3 impressions for someone to recognize your name, 7 impressions to put your name with your business and 27 to become a ‘top of mind’ brand name in someone’s head.  So better to mail to 300 people ten times for example than to send one mailing of 3,000 if you want to build that awareness and trust.

Fact #11:  You’ll need to include a form (PS Form 3587) with your mailing that identifies the carrier routes, number of homes in the route, etc.  It’s a government form so – while it’s a little mind-boggling – it’s not too bad!  (And with our service we’ll even fill it out for you so no worries!)

Fact #12:  Your mailers have to be bundled and banded in groups of 100 and include a “facing slip” on each bundle.  So that’s not a lot of fun – but again – we do that for you if you like.  Besides – you’ve got to think about those delivery folks!  Can you image if you gave them one giant stack?  Yikes!

Fact #13:  If your best target market is actually in other cities or states, you can use Priority Mail® to ship your Every Door Direct Mail mailings to the Post Office in that area.  How cool is that?  This is especially helpful if you are working with vacation properties or investors.

Fact #14:  You have OPTIONS.  Whether you’re an all-hands-on-deck kind of person and want to do everything yourself or whether you just want to choose your mailing piece, pick your routes and have the rest all done for you – we’ve got a solution that works for you, your market and your budget.  Learn more about how Every Door Direct Mail – just click here!

Fact #15:  You don’t have to do it BY YOURSELF.  The truth is, this is an exciting and affordable opportunity to saturate a market with your message but there are variables, budgets and geographic areas to consider.  Sometimes (all right – most of the time) it’s good to have another person to help walk you through the process.  Our EDDM specialists have the experience and knowledge to do just that – just give them a call at 866.405.3638.  They’re happy to help. 

Hope that helps!  Happy marketing!