Tapping Top Tweeters & Facebook Friends for Expert Advice: Part One
By Julie Escobar
With a nod for some social media love this month, I tapped some real movers and shakers in cyberspace to learn some best practices and cool strategies for real estate professionals to put into play to help build their online reach, referral base and even have a little fun along the way!
First up…social media powerhouse Shanna Lafontaine (aka @slafontaine) from RE/MAX Affiliates in Dublin, Ohio!
Shanna’s been on Facebook since it was a college campus platform! It was a way to stay connected when she went back to school so she’s definitely learned it from the ground floor up! She can attribute more than 50% of her new real estate business from a social media source, connecting through Facebook, Twitter or her blog.
That’s powerful – to help you find the same kind of results – here are a few of Shanna’s secrets for success:
Why it works:
- People have the chance to “get to know you” through your posts on Facebook, Twitter and blogs. It paves the way for them to get comfortable with their choice of agent. Just last week I had someone call me and say they looked up all the REALTORS that were recommended to them. They told me they put my name in to Google and said “You’re everywhere! That’s what we want in an agent!” I had the listing before I even walked in the door…
- Helps to create trusting relationships – but you have to take it beyond the written words online. Make it a point to get out and socialize with your audience in person to help create a deeper relationship. Here we attend Ohio State Football, the local music scene, etc.
Best advice for new bloggers?
- Have a clear plan and idea before starting the blog
- Write out outlines and notes on ideas – that will help when you get “writer’s block.” I’ll keep them in drafts of my blog so that I can just use those when I need them.
- Know who you are aiming to reach, speak to that “person” when writing
- Plan out the time you are going to spend each week – it’s a commitment – whether on your blog or posting on the social media platforms – you’ve got to treat it like the prospecting appointment time that it is.
- If you’re on a roll – keep writing. Some afternoons or mornings (or whenever your time to write is) you can come up with four or five posts and then coast for a couple of days!
- Be consistent – this is a big one! You’ve got to keep showing up! On Facebook and Twitter you’ve got to post at least 4 or 5 days a week – blogging a few times a week. It’s like building that foundation for your business – brick by brick. If you’re going to tweet for a couple days and then leave for two months – it’s NOT going to work for you.
Good tools to use? (social media platforms, etc.)