Monday, December 18, 2017

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries!  Congratulations everyone!

Our grand prize winner of an Amazon Echo is Cindee Cullingford. “As Broker Owner of my business, I must use great systems and ProspectsPLUS! has proved they are #1 in my book for postcards & ALL my sales associates. My brokerage pays for all sales associates “Just Listed” and “Just sold” postcards. They are a set price & is a dynamite perk when hiring. I am also starting to use the Market Dominator and I am very excited about this type of RE Marketing. Stay tuned!”

Winner of a $100 gift card is Tina Cargill. “I’ve been using ProspectsPLUS! for several years now for all my marketing needs. They are always very professional and quick to get my orders out. I’m more than pleased with the work they do for me and I love the ease of their website. I feel their prices are very competitive and their staff is well trained and friendly. I won’t go anywhere else!”

Second winner of a $100 gift card is Carl Borrmann. “I have been using Prospects Plus for postcards for a while now. Great service, and great prices. I just started using Market Dominator, and after my very first mailing, I was called by a home seller to discuss listing his home. That’s a really fast return on my investment! Highly recommended .”

We’d love to give you some marketing money too!  Enter this month’s contest for a chance to win part of $400 in gift cards!

Entering is easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today! Our next drawing is July 3rd!

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude.

Success Advice from Power Agent Buddy Keene

by Julie Escobar

Tapping into what works for our customers is a great way to get a read on what agents need now and what is right around the corner as well. We caught up with one of our VIP customers Buddy Keene to learn what he’s doing to take his business to the next level.

Here’s what we learned:

Q:  Thanks for the interview! Can you start by telling our readers a little about yourself?

A:  Sure, I’m a Tampa native whose background as a business owner and executive brings a new and innovative approach to the sale of real estate. I take pride in providing personal and responsive service tailored to each client’s individual needs. I am a high-energy individual who delivers start-to-finish service with the sale or purchase of primary residences, vacation/secondary homes, and rental properties. My company, Great Blue’s mission is to become both the best respected and the most successful real estate brokerage in the state of Florida.

Q:  We know that staying consistent with your marketing is one powerful key to branding yourself and generating business. Can you tell us what you find most effective in terms of staying top of mind with your sphere and farm?

A:  I concentrate my marketing budget on direct mailings. I mail three communities every month. The total number of homes that I reach is just over 2,500. 90% of all of business comes from this mail campaign. If you want to be top of mind for the homeowners in your farm area, you have got to be consistent with your touches. If you intend to simply mail one time, or even on a quarterly basis, you’re wasting your money. I consider 12 touches per year to be the optimum exposure for my listing services.

Q:  We appreciate your trusting us to be the resource for your marketing tools – what drew you to our organization and what is your go-to tool for getting results?

A: I learned about ProspectsPLUS.com from a postcard that you mailed to me. So, I’m proof that direct mail produces results!

Q:  It’s a competitive market out there. What advice would you give fellow agents for creating an edge over their competitors?

A: For years, I produced my own Real Estate Reports for my farm area. I would gather the info from the MLS, analyze it, write a report, print it, and the envelopes, stuff them, and mail them. It was a massive effort to put the campaign together. My printing toner cost alone was $500 per month. At that time, I was only mailing on a quarterly basis. While I was surviving, the return on my investment just wasn’t where I felt it should be. After contacting prospects Plus, and learning about the Market Dominator product, I made the change, and hired your profession organization to produce my mailing pieces. This is by far the best marketing decision I have made to date. The mailings are always top notch quality, both the graphics, and the copy. My personal branded image has never been more professional. And I’m spending less time on my mailings than ever before.

The very first thing that homeowners tell me when we meet at the listing appointment, is that they love my mailers.

Q:  Many agents are reluctant to do any follow up activities with their book of business.  What words of wisdom can you share with them?

A: My farm areas consist of $400,000 properties. When you start charging people the amounts of money that I charge, you’d better bring some real value to the table. I have added services to my marketing plan, that most other Realtors simply don’t offer. For example, pay for a professional appraisal. The fact that we have a professional third party opinion of market value is very comforting to the sellers. It’s amazing how much stress this practice removes from the selling process for my clients. Another benefit to having this info, is that they sellers don’t go into the selling process with unrealistic expectations.

I bring in a professional photographer, and have him shoot High Dynamic Range photos, as well as aerial photos shot with a drone. I have a virtual tour software that I invested in, and it’s so much better than anything else that the sellers have ever seen. I also use an appointment center service, so that we never miss a call to show. I employ an internet service that syndicates my listings to over 50 websites, and delivers an email report to my sellers on the 1st, and the 15th of each month, showing how many view’s we have gotten, and from which of the website.

Q:  How valuable have you found it to be to stay in touch with your past clients?

A: Being mostly a listing agent, many of my past clients have actually moved out of my market area. So, the majority of my book of business is made up from buyers that I have worked with in the past. This is one of the areas where I have some serious room for improvement. While I have been fortunate enough to have very good relationships with my past buyer clients, I have not established a formal drip-mail campaign to keep myself top of mind with them.

My past clients have become a strong source of referrals. In fact, I have one family that has purchased, and or sold six properties with me. We’ve been working together for over 10 years. Many of my past buyers were first time buyers. Now that they are ready to move up, they are calling me to both sell their current property, and help them buy their new home.

Q:  Lastly, how can agents get hold of you if they have a referral they’d like to share in your area?

A: I can be reached at Buddy.keene@greatblue.us, or by phone at 813.727.7110.

Awesome information. Thanks Buddy!  

If you’d like to learn more about growing your book of business, earn more referrals and brand yourself in a geographic market, visit us online at www.prospectsplus.com or call our team today at 866.405.3638.

How to Stay Top of Mind All Season Long

By Julie Escobar

Fall is in the air and the holidays will be in full swing before you know it.  We’ve entered the season of Pumpkin Spice everything and parties and plans are already in the works.  While many agents send Christmas, New Year’s and Calendar cards come December, why not beat the competition to the mailbox and thumbhalloweenv7stndstart with our adorable Halloween postcards. They’re fun, charming and perfect for kicking off your fall well wishes to your sphere of influence.

You can then follow up with Thanksgiving and Christmas holiday postcards and stay top of mind all season long.

AWESOME AGENT IDEA:  Use the reverse side of the postcard to make special offers to your VIP clients.  Here are some ideas that we’ve heard from agents for holiday time:

  • Invite to a holiday open house or customer appreciation event
  • Many agents give away pumpkins or pies during October and November, share where you clients can thanksgivingget theirs.  (One agent we talked to gets her pies and pumpkins from charity organizations so she’s contributing to good causes and connecting with her sphere.)
  • Order trick-or-treat bags and let customers know where they can get hold of theirs
  • Let them know how much you appreciate them and that you are there if they, or someone they know have questions!

Be sure to have some fun this last quarter of the year.  Head over to our Master Marketing Schedule to see all the fun and creative ways you can touch base with your sphere and farm this season and make the kind of connections that will get you noticed — and earn you business.

PLUS — From now until October 15th, we will donate 10% of EVERY holiday postcard order (excluding taxes, postage and handling) to St. Jude Children’s Research Hospital!  Help us help the kids — and stay top of mind all season long! Get started today.