Sunday, July 23, 2017

How to Appeal to Resource-Hungry Consumersreal estate newsletters

by Julie Escobar

Newsletters have long-since been a turn-to marketing tool for real estate agents — and they still are worth their weight in RESULTS.  Why?  Because of technology, the internet, and just the data-culture we live in now, today’s savvy consumers are eager to get their hands on all the information they can get. That way they can make smart decisions for their families, be well versed in their social and family circles and feel like they have the resources they need when they need them.

As we head into fall and you’re looking at what to add, keep or toss in your marketing plan, I wanted to share with you a few top reasons why these timeless tools are a power-packed addition to helping YOU stay top of mind in your market and drive those referrals through the roof.

  1. New templates every month to choose from.
  2. Timely content and infographics pulled from current market trends and headlines.
  3. 100% editable – you can customize and make your own or use as is.
  4. Filled with direct response offers and reasons to call YOU.
  5. Creative content that can be re-purposed for your blog and social media.
  6. Order as a pdf and includ in all your email marketing, or as an opt-in download on your site to drive an increase in your email database — or both!
  7. Terrific for showcasing you as the turn-to agent in your sphere and farm.
  8. Wonderful addition to feature flyer sheets at your open house — consumers will see you as more than just a listing agent- but a wealth of information.
  9. Great leave-behinds at business partners such as salons and doctor’s offices.
  10. You have the ability to make them hyper-local. In the agent message section, add upcoming events, school information, community changes, ALL of your social media credentials – the works!  Or give them a link to a page on your site or social media where they can find everything at a glance!

Want to give them a try?  Click here to see all of our newsletter templates, pick a newsletter, choose the Shipped to You option, customize however you like and use PROMO CODE NEWS10 at checkout to save 10% on your order!

Here’s to an incredible fall season for all of you!  Need help?  Give us a call at 866.405.3638 today! We’re happy to help you find just what you’re looking for to create YOUR competitive edge!