Wednesday, March 21, 2018

December’s ProspectsPLUS! Review Contest!250 gift

Wow! We had some GREAT responses from the December review contest on our Google+ Page!  Our new winner is Greg Hanner!  Greg, we’ll be sending you a $250 gift card!  Perfect for getting all your marketing tools lined up for the new year ahead!

Here’s what Greg had to say: “Forget trying to do your own cards or flyers ‘in-house’ since ProspectsPLUS! has outstanding print quality and you can upload your own or buy a mailing list to suit your campaign’s needs. I will never look back and look forward to using ProspectsPlus! for future printing needs.” Thanks Greg – we’re thrilled you’re enjoying the service!

Next up is Janice Carmichael, with a $100 gift card to the site! Here’s what she had to say, “I am a new Realtor with Witalisz and Associates, Inc. in Westfield, MA and was delighted to find ProspectsPLUS. I’ve been reading the helpful tips they send, and also trying to decide what I should or shouldn’t be doing these first few months regarding investments in mailings. The first mailing after listing my first house was handled by ProspectsPLUS. It was both well done, promptly sent out, and looked great as well as was within my budget. I’ll be doing more business with the company as I get more into this business!” Good luck in your new business Janice! We’re happy to be a resource for you!

And finally — Maerilu Wooley – wins a $50 gift card! Here’s what she had to say, “Love the professional look of your products, and always get the best customer service available! I’m always interested in your professional tips of the trade as well. So glad to have a professional company like yours helping me with my business.

Thank you to everyone who participated in last month’s contest! The good news?  Is there is STILL a way to win!  In fact, join us for January’s contest — we’re giving away THREE MORE prizes!  A $150 Gift Card, a $100 gift card and a $50 gift card to three lucky winners!  It’s EASY to enter! 

Simply Just leave a review on our Google+ page for a chance to win!  The next drawing will be held February 4th!  Enter today!

Need help with your marketing?  Call our team today at 866.405.3638 or visit us online here to see our monthly specials!

The Right Tool for the Jobdominator logo

We’re thrilled to bring you the ultimate market domination tool this year!  Making getting in the doors — and more importantly, gaining the market share of an geographic area in your market you’re ready to own over the next two years.

The Market Dominator System was developed to help real estate agents take advantage of the United States Postal Service’s Every Door Direct Mail® product, with the lowest postage rates available today, and leverage the powerful 3-7-27 Law of Branding.  The Postal Service’s EDDM product’s pricing, unlike their other products, is the same whether it is an 11” x 6” or a 12” x 15” poster.  So for the same price, you are able to maximize your impact with a 12” x 15” poster-sized mailing which allows you to:

  • Stand out from your competitors
  • Maximize your message
  • Offset the cost of your marketing
  • Saturate the entire neighborhood

The 3-7-27 Law of Branding tells us it takes:

  • 3 Impressions to begin to develop name recognition
  • 7 Impressions for consumers to put your name with your business
  • 27 Impressions to become a BRAND NAME in the mind of consumers

To control a 20% Market Share of a Geographic Area by becoming a Brand Name. When you are a Brand Name in a Geographic Area of 500 to 5,000 homes, several great things happen.  You are the area Expert. You spend less time learning and more time executing. Your Listing Presentations are a breeze because you have the Proven Results. Your phone rings every month and you own 20% of all the listings in the area! Your income skyrockets to a professional level…with less work. There really is no other competition – You become the agent to compete against. The best part is you have 10 to 50 listings a year.

You don’t become a brand name overnight. Research proves it takes 27 impressions. But not just any impression – relevant impressions that are congruent with giving consumers compelling reasons to call you – impressions that establish you as a professional who gets results – impressions that educate with information that consumers actually look forward to receiving every month!

The reason that less than 5% of all agents nationwide accomplish owning a 20% market share of a geographic area is:

  1. They don’t commit to a long term strategy
  2. They don’t see an immediate return on investment
  3. They get too busy working in their business and don’t devote the necessary resources to work on their business

The Market Dominator System actually provides a plug-and-play system where 90% of the work is already done for you. A new Market Dominator is released on the 15th of each month. It is designed so that you don’t have to touch it…but you have the flexibility to make any changes you want.

One of the best reasons to commit to the Market Dominator System is the. Because of the sheer size (12” × 15”) and the design, you have the opportunity to get a couple marketing partners – probably people you are already doing business with – and you can plug them onto the back page. They win and you win. Once this is set up, you (or your assistant) will spend less than 15 minutes a month to execute this system.

Is this for EVERYONE?  Absolutely not.  Is it for YOU?  Find out today!  Call our marketing team at 866.405.3638 or click here to learn more and download the Executive Summary and discover if this powerful system should be in YOUR toolbox this year!  



Kick Start Your 2014 Marketing BEFORE the New Yearprospectsplus cyber monday

Savings is serious business.  And for agents who are serious about growing their business to the next level and beyond aren’t leaving anything to chance.  While they’ll still probably revel in holiday festivities, they are putting together the groundwork and strategic plan to sail past their competitors in 2014, put more balance in their lives, and bring the best possible resources and service to the buyers and sellers they represent.

Eager to do the same?  Save now!  You don’t even have to wait!  Meet us in cyberspace from now through midnight on Monday, December 2nd and save 13% off ANYTHING on the site!  What do YOU want to stock up on while costs are super low?

  • Direct Mail Postcards (Use promo codes:  CYBER-S for standard sized postcards, CYBER-J for jumbo, first class mailed cards, CYBER-JS for jumbo cards mailed standard class,           CYBER-P for panoramic postcards, mailed first class, CYBER-PS for panoramic, mailed standard class, CYBER-M for mega size postcards, mailed first class, and CYBER-MS for mega postcards mailed standard class for 13% savings, not including postage)
  • Market Dominator – (Use promo code:  CYBER-D for 13% savings, not including postage.)
  • Newsletters (Use promo codes:  CYBER for newsletters printed and shipped to you, CYBER-N for newsletters printed and mailed for you, first class postage and CYBER-NS for newsletters printed and mailed for you, standard class postage for 13% savings, not including postage.)
  • Marketing Kits (FSBO, EXPIRED, LUXURY) – (Use promo code:  CYBER – for 13% savings.)
  • Business Cards – (Use promo code:  CYBER – for 13% savings.)
  • Brochures (Use promo code:  CYBER – for 13% savings.)-
  • Flyers– (Use promo code:  CYBER – for 13% savings.)
  • Door Hangers – (Use promo code:  CYBER – for 13% savings.)
  • Presentation Folders (Use promo code:  CYBER – for 13% savings.)

We’ve got a little bit of everything to help agents streamline their business, work smarter, not harder and connect both creatively and consistently with their sphere of influence and farm.

Pre-sale starts now! Save now through Monday, December 2nd at midnight! Good luck and happy shopping!  (No crowds, lines or parking problems! You’ve got to love cyberspace!)

Need help deciding which direction to take?  Contact our marketing team today at 866.405.3638! 

Shake Up Your Thinking & Your Business

By Julie Escobar

As a sales professional or any business minded entrepreneur really – one of the best pieces of advice I’ve ever heard was by Keynote Speaker Connie Podesta when she said, “NEVER be satisfied with the status quo.  It really is like throwing a monkey wrench into your creativity, forward motion and success.”  As one of the leading experts in CHANGE – Connie hits the nail on the head with that one.  (That’s a good one to even share with your kids if you have them!  Never too early to learn-right?).

Status quo is limited thinking.  It’s cementing your career and mindset in the past – and that my friends will never get you what you want in the future.  Look at it this way – our world is changing at lightning speed – and to get the most from our lives and careers – we’ve got to be willing to keep pace.  So let’s do this.  Let’s get UNSTUCK.  If you are finding yourself STUCK in old habits, old mindsets, old dialogues, old marketing plans, even the same old crowd that is bent on bringing everyone down – CHANGE things UP!

Pick a new niche – choose a new neighborhood as your geographic farm, contact the business owners in your market and create some alliances.  Be CONSISTENT.  Be CREATIVE.  Be COURAGEOUS. You don’t even have to try to re-invent the wheel!  Use systems that are timely, affordable and easy to implement- so that you can spend your priority time doing what you do best — connecting with PEOPLE.  Ultimately we are all in a service industry – and our business is connecting and communicating with the PEOPLE in our market areas.  Getting those folks in your market to know you, like you and trust you — is the foundation of a great book of business.

I love real estate industry icon Danielle Kennedy’s approach to creating new business.  She said, “I believe you should contact your past customers at least once a month in some way. Send out an email, postcards,  knock on the door with some door hangers,  mail a personal note — all of it. And work your way through the alphabet of your book of business at least every three months. Don’t worry about checking in, you’re not bugging them. Send them a picture of you winning an award, with a note telling them how much you appreciate that they are a part of what you do and that they’re wonderful. Put a system in place to contact them consistently. Plant those seeds for referrals. After all, as Woody Allen says, ‘80% of success is showing up!’  Farm every week, work Expireds every week and create a niche that you LOVE.  That way you’re never in fear of burning out – and perspective comes easily.”

So if you’re ready to make a change, grow your business and tell the status quo to move over – we’re right here to help you!  From creating the right marketing pieces for the right niches to consistently connecting and communicating with your sphere and farm – we’ve got you covered.  Call our team at 866.405.3638 today.

And How Are Agents are Using it to Create Strong Market Positions?eddm

By Julie Escobar

As agents are assessing what has worked and what hasn’t this year and planning ahead for next – one thing for certain, Every Door Direct Mail has made quite the rounds as a terrific tool for the money for budget-conscious agents and seems to be the way to go to jump start a big shift in market share.

As a big fan of common sense marketing – you can’t beat the price or the deliverability.  Two factors that usually are quick to stop agents in their tracks from consistently and effectively marketing themselves and their listings.  Add in the fact that agents don’t even have to have a LIST – and you’ve got a trifecta of marketing savvy!  Every Door Direct Mail or EDDM is just smart for today’s budget-conscious agents.  You take a postage rate of just 16 cents and you can get in literally EVERY door in a geographic area with your message, your brand and a great call to action – do that consistently over the course of six months – you’ve got yourself name recognition, top of mind awareness – and as the gurus will tell you – listing leads pouring in.  (Which again, makes sense – choose an area where there is good turnover or one right on the verge of some change and you’ve got a recipe for a listing inventory windfall!)

If you’re not familiar yet with EDDM- it’s a relatively new service produced by the post office that allows you to choose a carrier route (fairly simple to map out with a handy tool), and deliver your marketing piece to every single mailbox on that route for as low as 16 cents postage per piece.  There are some size restrictions (though you can send a larger piece for the same price) and you do have to choose the entirety of the route.  (So say a route has 600 homes – you don’t have the flexibility of sending to just 400 of them for example.)  But for agents eager to break into a new area and establish themselves as a neighborhood specialist – this really is as good as it gets price factor wise.

I love that there is so much buzz about this product.  Just a word of warning when you’re getting caught up in the hype.  You don’t need a fancy, tricked-out, six-week, 32-CD course to use this product.  It’s pretty simple and it works.

Will you have questions?  Absolutely.  It’s new and it’s got some twists and tricks that can make it easier or harder depending on your knowledge of it.  But that’s what we do.   Walk people through the twists and tricks.

We also gathered some GREAT insights from agents who are rocking this program and we featured them in an article 3 Do’s and Don’ts of Every Door Direct Mail.  If this is something you’d like to explore – check that out and see what’s working for agents just like you.

Honestly?  If you’re ready to break out and create a real presence in your market area with higher exposure for less marketing dollars, this really is a great tool to do the job.  And you don’t have to have a guru to do it.  Just call our team at 866-405-3638 and they’ll be happy to walk you through it, find your carrier routes, choose a template that works for you and get you off and running in no time.  You can also walk through a ‘tour’ of what it is, what it isn’t, how it works, how it doesn’t right online.   You can even call us at 866.405.3638 and have one of our team members on the line when you do so if you have questions you can say, “Hey – how do I…?” and they’re happy to help you find the answers you need.  We’re kind of fun like that (in a non-guru kind of way!)

Have fun with it.  Get creative.  Be sure to have some great direct response offers on your marketing piece so people will be compelled to raise their hands and contact you. And we have some REALLY COOL pieces in the works that are going to knock your socks off for this platform!

Like any other marketing tool out there though – be consistent!  If you’re going to send just one mailing – don’t expect the phone to ring off the hook.  A smarter choice is to pick a smaller carrier route and send every month or every other month for the next six months to a year – THAT’S a brand builder.  Go for it! Check it out today or  call us at 866-405-3638 and good luck!