Thursday, March 30, 2017

And How Are Agents are Using it to Create Strong Market Positions?eddm

By Julie Escobar

As agents are assessing what has worked and what hasn’t this year and planning ahead for next – one thing for certain, Every Door Direct Mail has made quite the rounds as a terrific tool for the money for budget-conscious agents and seems to be the way to go to jump start a big shift in market share.

As a big fan of common sense marketing – you can’t beat the price or the deliverability.  Two factors that usually are quick to stop agents in their tracks from consistently and effectively marketing themselves and their listings.  Add in the fact that agents don’t even have to have a LIST – and you’ve got a trifecta of marketing savvy!  Every Door Direct Mail or EDDM is just smart for today’s budget-conscious agents.  You take a postage rate of just 16 cents and you can get in literally EVERY door in a geographic area with your message, your brand and a great call to action – do that consistently over the course of six months – you’ve got yourself name recognition, top of mind awareness – and as the gurus will tell you – listing leads pouring in.  (Which again, makes sense – choose an area where there is good turnover or one right on the verge of some change and you’ve got a recipe for a listing inventory windfall!)

If you’re not familiar yet with EDDM- it’s a relatively new service produced by the post office that allows you to choose a carrier route (fairly simple to map out with a handy tool), and deliver your marketing piece to every single mailbox on that route for as low as 16 cents postage per piece.  There are some size restrictions (though you can send a larger piece for the same price) and you do have to choose the entirety of the route.  (So say a route has 600 homes – you don’t have the flexibility of sending to just 400 of them for example.)  But for agents eager to break into a new area and establish themselves as a neighborhood specialist – this really is as good as it gets price factor wise.

I love that there is so much buzz about this product.  Just a word of warning when you’re getting caught up in the hype.  You don’t need a fancy, tricked-out, six-week, 32-CD course to use this product.  It’s pretty simple and it works.

Will you have questions?  Absolutely.  It’s new and it’s got some twists and tricks that can make it easier or harder depending on your knowledge of it.  But that’s what we do.   Walk people through the twists and tricks.

We also gathered some GREAT insights from agents who are rocking this program and we featured them in an article 3 Do’s and Don’ts of Every Door Direct Mail.  If this is something you’d like to explore – check that out and see what’s working for agents just like you.

Honestly?  If you’re ready to break out and create a real presence in your market area with higher exposure for less marketing dollars, this really is a great tool to do the job.  And you don’t have to have a guru to do it.  Just call our team at 866-405-3638 and they’ll be happy to walk you through it, find your carrier routes, choose a template that works for you and get you off and running in no time.  You can also walk through a ‘tour’ of what it is, what it isn’t, how it works, how it doesn’t right online.   You can even call us at 866.405.3638 and have one of our team members on the line when you do so if you have questions you can say, “Hey – how do I…?” and they’re happy to help you find the answers you need.  We’re kind of fun like that (in a non-guru kind of way!)

Have fun with it.  Get creative.  Be sure to have some great direct response offers on your marketing piece so people will be compelled to raise their hands and contact you. And we have some REALLY COOL pieces in the works that are going to knock your socks off for this platform!

Like any other marketing tool out there though – be consistent!  If you’re going to send just one mailing – don’t expect the phone to ring off the hook.  A smarter choice is to pick a smaller carrier route and send every month or every other month for the next six months to a year – THAT’S a brand builder.  Go for it! Check it out today or  call us at 866-405-3638 and good luck! 

How to Appeal to Resource-Hungry Consumersreal estate newsletters

by Julie Escobar

Newsletters have long-since been a turn-to marketing tool for real estate agents — and they still are worth their weight in RESULTS.  Why?  Because of technology, the internet, and just the data-culture we live in now, today’s savvy consumers are eager to get their hands on all the information they can get. That way they can make smart decisions for their families, be well versed in their social and family circles and feel like they have the resources they need when they need them.

As we head into fall and you’re looking at what to add, keep or toss in your marketing plan, I wanted to share with you a few top reasons why these timeless tools are a power-packed addition to helping YOU stay top of mind in your market and drive those referrals through the roof.

  1. New templates every month to choose from.
  2. Timely content and infographics pulled from current market trends and headlines.
  3. 100% editable – you can customize and make your own or use as is.
  4. Filled with direct response offers and reasons to call YOU.
  5. Creative content that can be re-purposed for your blog and social media.
  6. Order as a pdf and includ in all your email marketing, or as an opt-in download on your site to drive an increase in your email database — or both!
  7. Terrific for showcasing you as the turn-to agent in your sphere and farm.
  8. Wonderful addition to feature flyer sheets at your open house — consumers will see you as more than just a listing agent- but a wealth of information.
  9. Great leave-behinds at business partners such as salons and doctor’s offices.
  10. You have the ability to make them hyper-local. In the agent message section, add upcoming events, school information, community changes, ALL of your social media credentials – the works!  Or give them a link to a page on your site or social media where they can find everything at a glance!

Want to give them a try?  Click here to see all of our newsletter templates, pick a newsletter, choose the Shipped to You option, customize however you like and use PROMO CODE NEWS10 at checkout to save 10% on your order!

Here’s to an incredible fall season for all of you!  Need help?  Give us a call at 866.405.3638 today! We’re happy to help you find just what you’re looking for to create YOUR competitive edge!