Shake Up Your Thinking & Your Business
By Julie Escobar
As a sales professional or any business minded entrepreneur really – one of the best pieces of advice I’ve ever heard was by Keynote Speaker Connie Podesta when she said, “NEVER be satisfied with the status quo. It really is like throwing a monkey wrench into your creativity, forward motion and success.” As one of the leading experts in CHANGE – Connie hits the nail on the head with that one. (That’s a good one to even share with your kids if you have them! Never too early to learn-right?).
Status quo is limited thinking. It’s cementing your career and mindset in the past – and that my friends will never get you what you want in the future. Look at it this way – our world is changing at lightning speed – and to get the most from our lives and careers – we’ve got to be willing to keep pace. So let’s do this. Let’s get UNSTUCK. If you are finding yourself STUCK in old habits, old mindsets, old dialogues, old marketing plans, even the same old crowd that is bent on bringing everyone down – CHANGE things UP!
Pick a new niche – choose a new neighborhood as your geographic farm, contact the business owners in your market and create some alliances. Be CONSISTENT. Be CREATIVE. Be COURAGEOUS. You don’t even have to try to re-invent the wheel! Use systems that are timely, affordable and easy to implement- so that you can spend your priority time doing what you do best — connecting with PEOPLE. Ultimately we are all in a service industry – and our business is connecting and communicating with the PEOPLE in our market areas. Getting those folks in your market to know you, like you and trust you — is the foundation of a great book of business.
I love real estate industry icon Danielle Kennedy’s approach to creating new business. She said, “I believe you should contact your past customers at least once a month in some way. Send out an email, postcards, knock on the door with some door hangers, mail a personal note — all of it. And work your way through the alphabet of your book of business at least every three months. Don’t worry about checking in, you’re not bugging them. Send them a picture of you winning an award, with a note telling them how much you appreciate that they are a part of what you do and that they’re wonderful. Put a system in place to contact them consistently. Plant those seeds for referrals. After all, as Woody Allen says, ‘80% of success is showing up!’ Farm every week, work Expireds every week and create a niche that you LOVE. That way you’re never in fear of burning out – and perspective comes easily.”
So if you’re ready to make a change, grow your business and tell the status quo to move over – we’re right here to help you! From creating the right marketing pieces for the right niches to consistently connecting and communicating with your sphere and farm – we’ve got you covered. Call our team at 866.405.3638 today.