Savvy Agents Choose the Right Continuity Program for Their Market
By Julie Escobar
One thing is a certainly a constant in our world – and that is that people are creatures of HABIT. They want predictability, comfortable decisions and easy choices – especially when it comes to who they CHOOSE to do business with. And with a market where competition is fierce and marketing dollars tightened, savvy agents are making smart choices of their own in terms of the continuity systems and tools they are using to engage their sphere of influence or geographic farm consistently, month-after-month.
Top-of-mind awareness doesn’t just happen-right? (Wouldn’t THAT be fantastic?) Instead, it’s something we have to work at. But the truth is, top salespeople know that to make the most of their talents and skills and earn top dollar – they should be doing what THEY do BEST – listing and selling homes. Getting face-to-face and voice-to-voice with buyers and sellers. NOT necessarily writing and designing mailers, schlepping down to the post office themselves. But the marketing HAS to be done. The brand awareness has to be built and the influence has to be developed and earned in that sphere.
Why? Statistics show that 90% of real estate buyers and sellers come from the following:
- 48% choose someone they already know (the relationship has been built)
- 24% choose an agent based on a referral or word of mouth
- 12% from a listing call or for sale sign
- 6% from open houses
So if you’re NOT building that relationship – you will be battling it out with the other agents for that leftover 10%. (And that’s just no fun – and low rewards!) So let’s look at a system that’s easy, manageable, doesn’t take a boatload of your time and gets your sphere or farm engaged – what do you say?
ProspectsPLUS! has been a leader in helping agents serve up the right messages to their right market segments at the right time – and that includes writing some of the best-read newsletters in the industry. And this year – we’ve taken our newsletters and put them online so that agents just like you can, in just a matter of minutes, use these powerful continuity tools to stay in touch CONSISTENTLY with that VERY IMPORTANT 90%!
What makes our newsletters the tool of choice for so many agents?
- They’re done for you. While every newsletter is COMPLETELY EDITABLE – in other words – you can change anything you want in terms of copy. You can add your own spin, market statistics, personal note or invoke your own personality but when time is of the essence and you just want to get it checked off the list – you’ve got a template that’s ready-made with everything you need to capture your customer’s attention.
- They’re compelling. We put in the time, effort, energy and RESEARCH to create newsletters that get READ. Interesting headlines. Topics that are timely. Articles that enter the conversations going on in the minds and households of consumers today. Fun facts people can share with friends or online in the social media platforms. News they need to know.
- They’re DIRECT RESPONSE. Meaning all throughout the newsletters, you’re giving customers or potential customers persuasive reasons to contact YOU. They offer items of VALUE. Engage them with smart questions that invite people to call you for answers.
- Space for sponsorship. Many agents use the ‘editorial’ section on page two of their newsletters to feature a sponsor such as a title rep, mortgage lender or real estate attorney. This allows them to spotlight a trusted resource – and either share in the cost of the monthly newsletter – or in many cases- get them paid for completely by the sponsor. That’s a win-win-win for everyone. The sponsor gets recognition and builds a relationship with a trusted REALTOR, the agent gets their marketing paid for and has the ability to CONSISTENTLY reach out to the sphere or farm and the consumers get information that’s engaging, timely and of interest!
- They’re AFFORDABLE. You’ll find all of ProspectsPLUS! tools and solutions always competitively priced and newsletters are no exception. Sign up for your FREE account online and you can preview our pricing matrix based on quantity and shipping options. Just visit newsletters.prospectsplus.com today.
- They’re EASY. Who has time for frustration in today’s world? Once you’ve created an account, added your personal information and photos – the rest is a piece of cake. With all the content already done for you – it couldn’t be simpler. And if you’d like a helpful hand to walk you through the process or help you decide – contact our team at 866.405.3638 today. They’re always eager to assist!
If you’re in the market for a continuity program that makes your job easier, your production and market share INCREASE and that’s easy on your budget – check out newsletters.prospectsplus.com today. We’ve even added a step-by-step video for you so you can see for yourself how easy it is!
Happy marketing and remember – we’re here if you need us! Just call our team today at 866.405.3638.