Thursday, September 21, 2017

Ideas From the Front Linesthree ways

By Julie Escobar

One of the things that I find the coolest about reaching out to our customer base for their ideas and insights is how generously they are to share.  They get it – we’re all in this together so they’re willing to open up about what they are doing that’s working so that other agents can learn, implement and hopefully duplicate those levels of success.  So thank you again to everyone who contributed their ideas in the last month and a half.  We’re going to be using them throughout this month to share some strategies to help you make this year one of your best ever.

One:  Send Just Listed and Just Sold Postcards.  This time-tested, still relevant, tool is still one of the best marketing strategies you can deploy in your market.  Why?  First, it is exactly what it is.  People who are thinking of buying or selling a house in today’s world want someone who can get the job DONE.  Just listed/just sold cards are great for spotlighting your results, keeping you top of mind and providing that ‘social proof’ people are looking for today when choosing a sales professional.

Here are just two examples from the front lines…

Gary Brand  shared, “An e-marketing fellow recently told a group of Realtors that print advertising was a thing of the past. About a week later I put out a ProspectPLUS! Just Sold post card in the neighborhood around a home I had just sold. Got a call from a neighbor down the street to list his home and it SOLD quickly and I made $17,000 I think I’ll stick with my print marketing thank you very much! It’s just another important piece of my overall marketing program.”

Steven Laidley shared, “Since our office has been using MLSmailings.com (about 6 months ago) our listings have increased about 30%. Our office is located in a condominium complex of approximately 150 units and the postcard mailings that your company has been sending out on our behalf, has many of our neighbors commenting about receiving them and how professional our new appearance is. We can attribute about a 30% increase in listings coming directly from unit owners that have received them. We have reasoned that this is the best advertising money we have ever spent; with results we can gauge definitively.”

You can find a wide variety of Just Listed/Just Sold postcards on our main site at http://www.prospectsplus.com/specials.  I love the Scenic Series – but use the quick find guide to find the selection that most works for you!  Be sure to use promo code JAN10 this month to save  10% off your next order.

Or if you want to REALLY streamline your business this year – consider AUTOMATING your Just Listed/Just Sold postcard marketing with MLSmailings.com – in areas all over the country, we integrate with local MLS’s so that every time you get a listing – we’ll send out your postcards for you – no fuss – no work!  Use promo code TRYUS to waive the $24.95 set up fee.  Got questions about this powerful tool?  Call Becky at 800.287.5710 today.  She’ll get you hooked up!

Two:  Put All Your Marketing in One Place – Then USE IT!  One of the challenges for a lot of agents is they have lots of pieces of their marketing puzzle – they’re just scattered so few and far between that it’s hard to use them to convey a strong marketing plan to today’s sellers.  Home buyers and sellers today are not like they used to be.  They are smart, savvy and know, in many cases, more than some of the agents coming to present them their business offerings.  Don’t let that be you.  When we developed our GettingListingsSold.com’s Ultimate Marketing Toolkit – we put everything into the mix.  Flyers, Just Listed Cards, Lead Generation, Craigslist ads, sign riders, listing presentations, property websites – -the works.  Why?  Because it allows agents to be consistent in their delivery, congruent in their tools and more importantly, have the system they need to be successful in today’s market.  A little like our MLSmailings system, we integrate with MLS’s across the country to help agents easily and affordably take any listing, get it sold, turn it into their next few transactions and appreciate how easy it is.

More from an agent just like you! 

Qabbani Goodwyn shared, “I heard about the GettingListingsSold program right about the time this listing went to settlement. I wondered if all the testimonials on the site were true, and more importantly, could I achieve similar results. To be able to click a few places online and have these postcards canvassed to the area with no additional time consumption on my part was very alluring. If I got just one listing out of it, the ROI would be incredible!

Instead of sending 100, I took a leap of faith and decided to send 275 postcards, jumbo size, not standard. I did this 11 days ago, with a positive expectation of success, even though I was leery as to if sellers between $500k and $1MM would respond to this type of marketing.

Within one week I received two calls – one from a neighbor a few doors down from my sold listing, and another from a homeowner facing foreclosure to needed to short-sale her home (larger than my original listing). I met with both homeowners immediately. The results – I am exploring foreclosure alternatives with homeowner #1 who will list with me if they can’t refinance, and the big news is that I secured a listing with homeowner #2 last night. It was a little uncanny that way that the postcard established “credibility” for me before I even walked in the door with these homeowners. They both were immediately very warm to me and were ready to get right down to business.”

If that sounds like something that you’d like to explore – click here to take the tour!

Three:  Try Every Door Direct Mail™.  You’ve got to love an affordable solution for getting in LITERALLY every door in a farm area.  While most agents have a lot of questions about this relatively new offering from the postal service – the results are coming in fast and furious for agents who are putting it into play in their markets.  It’s a great way to break into a new area, spotlight a high-end listing or establish yourself competitively (and inexpensively.)

Read how these agents has dramatically increased her business:    

Maggie Dokic shared, “The best tip I can give anyone wanting to maximize their marketing dollars is to use Every Door Direct Mail. For the same cost as traditional mail, you get to hit THREE times the household! I was able to bump up my mailings from roughly 300 pieces up to 1,000 by using EDDM instead of a mailing list. I sat down and picked out my routes. I even chose routes to add to those initial ones once I start seeing results (I want to reinvest as soon as I can!). I started out with 1,002 households for a mailing cost of about $146 (plus the postcards – cheaper in bulk!) and have my plan in place to add carrier routes systematically, until I am touching roughly 12,000 households in my chosen area. Yes, we know consumers are online and we have all that covered. But they also get their mail daily and we want them to see us there too. ProspectsPLUS! and EDDM both ROCK!”

Thinking of using a newsletter?  Barbara Taylor Farner shared, “I can contribute a 20k increase on the newsletter….try it!”

If Every Door Direct Mail sounds like something you might be interested in – click here to check out our Webinar on Demand  – in this 40+ minute webinar we run you through the do’s, don’ts and logistics of why this platform is so popular for building agent’s business.  You can also call our marketing department at 866.405.3638 who will be happy to answer your questions for you, help you choose routes and more!

This year, remember it is all about taking pro-active ACTION in attracting new business, new listings and new customers.  Don’t be afraid to jump in, learn, ask questions and ask around.  Your colleagues in the industry are happy to share what’s working.  Visit our Facebook page to learn more mad skills that our customers have shared today! 

Tips from Our Valued Customers!great ideas

By Julie Escobar

We’re having a great time reading all the tips, strategies and ideas being shared by our valued customers during out holiday contest!  I’ve found that agents are always eager to learn what’s working and what’s not from their colleagues.  And it’s terrific to see that despite everyone coming from different cultures, companies and market areas – there are always common denominators amongst producers in this business and our customer responses spotlight just that!

Let’s take a look at some of what they’ve shared!

From Mildred Jones-King :  “I’m getting ready to order the Just Sold postcards. It’s a great way to let neighbors know that a house had been sold in their area.” 

Cara McLean Rolfes: “I have started using the just sold and just listed and it got me a listing the day after they went out!”

Jim Dobson:  The Just Listed/Just Sold postcards do the job! They are high quality and effortless to produce.

Kimberly Bouchey:  I like to use the Just Listed postcard to inform the neighbors and other prospective buyers what is available in their market. I usually follow this up with an Open House.

Tina’s Orlando Paradise Homes:   Just listed/sold postcards are great. I get calls from neighbors who find me with the cards in the mail. I love the system, (MLSmailings.com) –  I don’t have to do anything, it’s just done. Thank you.

Pat Taylor Bogenn:  Got a new listing from the “just sold” postcards with a few weeks of starting the program! Absolutely great, affordable marketing!

Jenny Hellman: I love the Just Listed and Just Sold cards. It’s a great way to get your name out in different neighborhoods. I have acquired 3 new listings so far as a direct result from the mailings. WOW!

Tina Chiles Herrmann:  I received several listings from your cards. Thanks for the ease of doing business.

Janet Buff:  Just Sold / Just Listed Postcards are my favorite marketing tools to use!

Eleonore Gerstenfeld:   The sale and sold cards are a great tool. I like the idea that neighbors know and send referrals.

Mark Miller:   Just Listed/Just Sold postcards are a valuable and affordable tool.

Farah Chowhdury:  Just wanted to let you all know I have collected 2 or 3 future leads by using just listed cards through prospect plus.  It was wonderful!

Diane Wilson:  I had used the Just Listed/Just Sold postcards for several years a few years ago I decided to stop. This summer I sold a condo for someone that had saved my Just Sold postcard for 3 years and they also bought a new home. Needless to say I signed back up for the system because it works! Thanks ProspectsPLUS!

Lori Spanbauer – Blazek Muller:   We have great success using Craigslist ads (from GettingListingsSold.com) for our properties this year. Just listed/Just sold cards are a great return on investment…every Realtor should use them.

Tricia Christlieb Yocum:  Just started an investor campaign since I have a few listings in that price range…expecting great success.

Maggie Dokic: The best tip I can give anyone wanting to maximize their marketing dollars is to use Every Door Direct Mail. For the same cost as traditional mail, you get to hit THREE times the household! I was able to bump up my mailings from roughly 300 pieces up to 1,000 by using EDDM instead of a mailing list. I sat down and picked out my routes. I even chose routes to add to those initial ones once I start seeing results (I want to reinvest as soon as I can!). I started out with 1,002 households for a mailing cost of about $146 (plus the postcards – cheaper in bulk!) and have my plan in place to add carrier routes systematically, until I am touching roughly 12,000 households in my chosen area. Yes, we know consumers are online and we have all that covered. But they also get their mail daily and we want them to see us there too. Prospects Plus and EDDM both ROCK!

Catherine Hallock:  All the products are wonderful. I really like the FSBO brochures; I always have a supply of them in my car so I can just leave them in people’s mailboxes. Works great!

Susan Kravick:  Refrigerator magnets are great. We mail them out now and then give them in the Chamber Welcome bags. I love seeing them in homes that I list or show. Great way to keep my name visible all year.

Cynthia Ferreira Fleming:  My service strategy is to go door to door with doorhangers and other marketing pieces. This allows me to make face-to-face contact with customers. Once people have a ‘real’ face to the name for the materials they are receiving in the mail, they generally feel more comfortable calling you!

Christine Rubin:  I plan to mail to my targeted areas more frequently in 2013, and follow-up with a phone call and door knock.  I also plan to integrate a custom mailer to be eye catching and even actionable.

Great shares from everyone!  THANKS so much!  If you’d like to learn more about our automated Just Listed/Just Sold postcards call Becky at 866.999.MLSM or visit us online at www.MLSmailings.com.  They’re easy, effortless, affordable and give you peace of mind because they go out without your having to lift a finger – so you ALWAYS know it’s done!

If you’d like to learn more about our all-inclusive Ultimate Marketing Toolkit that includes Craigslist Ads, Just Listed postcards, lead generation cards, single property websites and more – visit us online at www.GettingListingsSold.com or call our office at 866.405.3638.

If Every Door Direct Mail is something you would like to include in your marketing strategy in 2013 – visit us at www.ProspectsPLUS.com/EDDM2 or call us at 866.405.3638. Our team will be happy to help you choose your carrier routes, create your mailing piece and determine the frequency of mailings that will work best for you!

Just want to stay in touch with your sphere or farm with direct mail marketing?  Visit www.ProspectsPLUS.com or call our team to help you choose the postcard campaign that most resonates with your business, your market and your customers.

Phew! Can’t wait to see more ideas and suggestions in the coming weeks!  Now you could win– if you HAVEN’T entered the contest to win a free iPad Mini by sharing YOUR ideas, insights and best strategies  — what are you waiting for?  Get in on the action and you could be cruising the net on your all new iPad by the end of the year!

Click here to learn the details and get started – or just head on over to our Facebook Page and share your best marketing tools and advice with your fellow agents across North America!  Ready?  Set?  GO!   And remember – if you need help – we’re just a call away at 866.405.3638. 

Is EDDM is Right for You?

By Julie Escobar

Our webinar last month showed us just how eager agents are to really understand what Every Door Direct Mail is – and what it isn’t so they can best determine whether they should make it part of their overall marketing strategy for the year ahead.  There’s no doubt there are lots of confusion out there but for the people who have figured it out…it’s become an essential element in their marketing.

Here are some do’s & don’ts to get you started:

Do – Take your time.  Carefully choosing your carrier routes is usually the first place people find themselves in trouble? Why?  Snap decisions and not enough investigation won’t get you the exposure or the results that you’re looking for.

Do – Get some advice.  Loved our customer Maggie Dokic’s tossed her tip into the contest ring this week on our Facebook page (if you haven’t entered to win the iPad Mini – click here now!) about EDDM.  She shared, The best tip I can give anyone wanting to maximize their marketing dollars is to use Every Door Direct Mail. For the same cost as traditional mail, you get to hit THREE times the household! I was able to bump up my mailings from roughly 300 pieces up to 1,000 by using EDDM instead of a mailing list. I sat down and picked out my routes. I even chose routes to add to those initial ones once I start seeing results (I want to reinvest as soon as I can!). I started out with 1,002 households for a mailing cost of about $146 plus the postcards and have my plan in place to add carrier routes systematically, until I am touching roughly 12,000 households in my chosen area. Yes, we know consumers are online and we have all that covered. But they also get their mail daily and we want them to see us there too. ProspectsPLUS! and EDDM both ROCK!”  (Thanks Maggie!)

Our team of marketing experts are happy to help walk you through how to best match your carrier route choices to your marketing goals and budget.  You can reach them at 866.405.3638.  They’re happy to help answer any of your questions.

Do – Decide what you want to accomplish before creating your message.  Most EDDM-GAWIENCZUK-FRONTagents are using Every Door Direct as a tool to either market a particular listing (usually a higher end property) or saturate a market to establish themselves as the neighborhood specialist.  Your marketing goals are the key to making sure your creative works the way you want it to.  For luxury properties, a dynamite flyer or full color brochure spotlighting the property and your successes is terrific.  As the neighborhood specialist, many agents are EDDM-ARMSTRONG-FRONTchoosing to use done for you newsletters once a month or once a quarter with terrific success.  Here are a few samples of what agents have been sending out recently that’s working.  Again, call our team at 866.405.3638 and they’ll be happy to share with you what you need to consider when choosing the right marketing piece for your area.

Don’t – try to match carrier routes before really analyzing what you want to accomplish.  Just like any marketing tool – EDDM works when it’s done CONSISTENTLY.  So choose a route that is not only manageable budget wise for more than one mailing, but also an area where you’d really like to make an impact.

 

Don’t have your message or mail piece try to be all things to all people.  Yes, you’ll get in EVERY door – but that doesn’t mean you want every person in that area.  Trying to create a marketing piece that is everything in one – newsletter, bio, feature flyer and the works will be too busy to make the right statement or get results.  We’ve got some great templates that can help you get going in the right direction and our team can help guide you in your choices.

Don’t – Just send one mailing.  As with ANY marketing, be it direct mail, phone calls or email – once just doesn’t cut it.  It takes at least three times for people to really start to notice your name.  Consistency is key.  So carefully weigh out your budget for ALL of your marketing for at least the first quarter and create a strategy where all your marketing efforts are fueling each other and you’re getting the most from your money by consistently branding yourself in an area.

We’ve got you covered!  If you missed the recent webinar – you can review it by clicking here.  If you have questions or would like some guidance in setting up your own Every Door Direct campaign, call our office at 866.405.3638 today.

Oh and if you haven’t heard about our contest to win an iPad Mini yet – click here to get the details and Follow Us on Facebook!

EDDM® Webinar on Demand with Julie Escobar and Ramona Williams

What a wonderful audience we had this week on our webinar!  With important questions coming in from all around North America and a first hand look at how to choose the carrier routes that are right for you, the real costs involved and who should and shouldn’t really be using Every Door Direct in their marketing — we covered a lot of bases in our time together.

We recorded it on demand for you to share with your team or colleagues.  Watch it here:
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To learn more about this valuable service – call our team at 866.405.3638 today or visit our site at www.prospectsplus.com/eddm2.

A Powerful Interview with Talented Agent Maggie Dokic

By Julie Escobar

I love success stories don’t you? Especially when they spotlight someone who was brave enough to take calculated risks, savvy enough to look to new strategies, and generous enough to share what is working in a challenging market. One of our clients Maggie Dokic is just that kind of agent and I appreciated the opportunity to have her share her story with us!

If you’re an agent who has struggled (or still struggles) to find your footing in today’s market –you’ll appreciate this insightful interview.

Q: Maggie – when we first connected you were just really getting started and realizing what a tough road it can sometimes be in this business and now you’re gaining traction! How exciting. Can you tell me a little bit about that and what you think you’re doing differently that others can learn from?

A: I’m not out of the woods yet Julie. I’m not ashamed to say I had a couple of really tough years. But it’s exciting to know that I can see the light and am headed in the right direction. I never gave up and there’s a sense of satisfaction that comes from that. As for what I’m doing differently, I started reigning in my enthusiasm for chasing everything that glitters and got back to basics. I have a hard time with that. Every email that gets past my spam blockers seems to garner ‘ooohs and aaahs’ from me as THE answer to all my real estate woes. Instead, I put my focus back on where it belongs. Basics like knowing our market, time blocking, tracking our numbers, reaching out to our sphere and growing it (love this one!), having systems in place, generating business so we can count on regular closings. This isn’t rocket science and we oftentimes get in our own way. I am still a technology fan girl and do allow myself the time to research new things when I hear a buzz. But I have to limit myself to only certain times and they’re on my schedule. Otherwise I’d be on Facebook too long to get any work done. They don’t call it social media for nothing.

Q: I love that you’re thinking outside the box and that you’ve just tried Every Door Direct Mail™ for the first time – what made you make that decision?

A: Well as they say Julie, “Mama didn’t raise no fool!” The cost of EDDM made me realize I’d BE a fool for not trying it. Knowing that I could reach about three times the number of people for the same cost was a no brainer. We mailed to 1,002 homes last month and are preparing our 2nd mailing right now. The very next day after the mailers were delivered I received my first call from a homeowner considering selling. We took that as an omen that EDDM will work for us. We are mailing high quality pieces that stand out and set us apart from the rest. We’re also targeting a specific market and making sure our market knowledge is reflected in our mailings. We’re committed to mailing for a year so those home owners get to know us and our brand. Also in our plans is to grow our reach so we’re in 6,000 mailboxes by the 12th mailing.

Q: That’s awesome! And one of the calls you got was for a TOP DOLLAR Listing too you said! Congratulations! You’ve recently formed a team – how has that made an impact on your business?

A: I always knew I wanted a team. Keller Williams supports that so it was a natural for me to pursue it when I came to KW a year ago. I have to explain that my “team” is still in its infancy. It’s me, an assistant, a virtual assistant, plus buyer agents who are not on my team but I refer business to. It’s working for me right now as it helps me to leverage my time. I want to focus on listings. If I’m doing everything I can’t focus on anything. The goal is to hire a buyer agent as soon as the numbers allow. It all starts with the vision. I created my logo and started branding my team before it even existed. And anyone who has a broker, an office receptionist, and office staff can do the same. They are your team. Start thinking of it that way and the next step is a natural one.

Q: Great advice Maggie – and you’re absolutely right to have the mindset to look at your business AS a business and treat it as such! As a ProspectsPLUS! software user, we’ve often talked about how you like the wide spectrum of marketing tools it offers. As we begin to move our newer pieces online for more functionality and flexibility – do you think that’s something that will make it even easier for your team to use?

A: Heck yes! We love our ProspectsPLUS! software! Every time I open up one of your pieces, I am awed again by what a marketing genius you are! There are a gazillion systems in Prospects Plus and that actually makes it difficult the first time you use it because you want to use all of it but of course have to start with just one. OK, so I exaggerated about the gazillion, but it sure seems like it. So once you get past the fact that you have to limit your attention to one piece and how you’re going to use it, the rest is easy. Seriously, your marketing pieces are so well written that just making a list of the ones you want to use and then chipping away at that list is a great strategy for any real estate professional. And having them available online eventually will simply be icing on the cake.

Q: It’s great to see your spark when you talk about building your business and celebrating your client base. What advice would you give to other agents who are either just starting out or even RE-starting in this business?

A: First, focus on one thing at a time. People multi-tasking and being efficient is a myth. It’s been proven that we get a lot more done and do it better, when we’re not tasked with doing more than one thing at once. Second, don’t be a secret agent. This is Real Estate 101. Reach out to those who know you and like you, and let them know you’re in the business (or remind them you’re still in the business). People want to use someone knowledgeable when they hire anyone, yes. But all things being equal, they prefer to work with someone they know, like and trust and that’s where you gain the upper hand. Make sure your contacts know you are there for them. And be genuine in your approach. In my day to day routine, I enjoy nothing more than the hand written note cards with genuine sentiments and the phone calls made without having to beat them over the head for a referral. The monthly mailings remind them I’m in real estate. My phone calls, texts, Facebook posts and note cards are short, sweet, not about real estate and appreciated. When it’s time for their neighbor to put their home on the market I know they will remember I’m the real estate professional for them. And last, use Evernote. It really is all that and a side of fries. I can go on and on about this wonder app so I will just stop now.

Maggie – thank you so much for sharing your experience and top tips with us. You are an inspiration to agents just like you across North America. I still remember when you first got your software walking you through strategies and solutions and I’m thrilled that things are turning out in your favor and I wish you tremendous success in the future!

If you’d like to get a copy of our ProspectsPLUS! software to kick start your OWN production – click here!  Because we have begun to migrate our product online, we’ve just recently dropped the cost on this powerful tool that includes more than 600+ marketing pieces including postcards, brochures, free reports, flyers, feature property marketing tools, lead generators, presentation tools and so much more to an unbelievably low price of $195. 

If you’d like to, like Maggie, also learn more about the power of Every Door done for you real estate newsletters Direct Mail marketing – click here to see just how easy and affordable it can be. 

To follow Maggie find her on Facebook here and follow her blog as well!  While you’re online look us up too on Facebook and Twitter and even now on Pinterest!