Thursday, March 23, 2017

3 Great Strategies for Creating PRESENCE This Season

By Julie Escobar

It’s that time of year.  The holidays are here and with them much of your competition is settling in – for shorter days, slimmer work calendars and that ‘wait ‘till the first of the year’ slump.  Not you.  You’ve got your eye on a new year filled with promise and kicked off with momentum-right?

Here are three things you can do to create vital PRESENCE now that will carry you through the holidays and long into the New Year with powerful, forward, full-steam-ahead strength.

Commit to Consistencythanksgiving cards

You know what you see a lot of?  Agents who ONLY send a postcard or greeting card once a year.  Start now and make it a point to ‘touch’ your sphere and farm at LEAST once every 21-30 days for the duration.  Consumers today are savvy – they’re not swayed, influenced or impressed by the ‘one-and-done’ marketing efforts.  From their perspective?  If you’re that lax in how you market YOURSELF – how will you be at marketing THEIR property?  Show the consumers in your market place that you’ve got the chops – and the commitment to be front and center not just once, but again and again and again.

Community Countsworkshop cards

Want to be known as the neighborhood resource or the market specialist?  Get out of the office, out from behind your desk and out in FRONT of the people in the community you serve.  Make it a point to calendar at least ONE community event in your market per quarter – or even per month.  It’s an edge that will set you apart, win favor and create a presence that you’re the top agent to talk to. Team up with your local schools, libraries, chamber of commerce, or even a network of like-minded business professionals to help create awareness, increase attendance and bring a wide spectrum of information to those who want it most.

Think AHEADlisting inventory1

The smartest agents in the business are never satisfied with doing things the ‘same old way’.  They’re keeping their ear to the ground, eyes open, and thinking ahead.  What can you do to make a splash?  How can you best keep the ‘buzz’ going?  I love Tony Robbins who has served up the motto ‘Constant And Never Ending Improvement’ for years.  In a 24/7, 365 world, you can’t let your skills, your top-of-mind awareness, or your passion to coast or slip to the back burner.

Need help?  Call us at 866.405.3638.  We’ve got answers you can count on.  From direct response postcard marketing that keeps you top-of-mind, to Holiday messages that make a difference, to real world resources that you can adopt and make part of that empowered new marketing and business plan for 2017 that we know you are ALREADY working on!  Have a great week!

 

 

Tools You Can Use…

By Julie Escobar

Back in the DAY…(ever notice how people always say that about what they did ions ago?) I used to love working with First Time Home Buyers.  They were excited, eager,  a little nervous and usually very appreciative of an agent’s experience and help.  Today’s consumers (even the newbies) are a lot more savvy than they used to be but I still find this niche a great source of prospects (and referrals) for agents today!

One great way to attract First Time Home Buyers is by hosting Home Buying Workshops in your market.  freeworkshopseriesMany agents find that holding them at the local libraries, schools (many PTAs or PTSAs would be happy to include a segment in one of their meetings for valuable information!)  In many areas, you’ll find clusters of higher end apartment complexes that you could easily target for first time home buyers.

You can even use our mailing list options to specifically search for high-end renters and create a marketing database to connect with this demographic.

Couple up with a mortgage lender and real estate attorney to help spread the word and bring more value to the table.  I’ve even known agents who invite local restaurants (especially start ups that are trying to market themselves as well) to bring in sample appetizers or refreshments in return for letting them share their contact information or coupons as well!  In today’s world, this kind of smart, intuitive shared networking is making a big difference for a lot of agents.

We’ve got a terrific free report just for agents that’s filled with lots of ‘goof-proof’ tips on how to host a
successful workshop!  We’ve even got ready made postcard invitations that you can send out in a matter of kissyourlandlordgoodbyestdthumminutes!

It’s easy to use and easy (and free) to get!  Click here to go to our Resource Page – scroll about half way down the page until you see “Free Consumer Workshops” – then just click download!  Easy, breezy!  While you’re there – also download “How to Save for a Down Payment” which is a great piece to share with those folks who WANT to buy but aren’t quite ready to just yet.  Having your mortgage lender there will be very beneficial as you can help folks sort out where they are NOW in relation to what they need to purchase a home.

Be sure to get everyone’s contact information – then put them on a drip direct mail campaign every 30-45 days so stillrentingstdthumbthat when they are ready to purchase – they’ll know JUST who to call.  Our First Time Buyers Series is perfect for that.

They really speak to the questions that these folks already have in their heads and keep you top of mind.  I always like to use the alternative back on the postcard to write a little more information and create some calls and response by offering a free list of homes, list of foreclosures, additional home buying tips, local school information, etc.  All great reasons for them to stay connected with YOU!

If you are hosting an event in your market – be sure to share that information on your social media networks, and in the rental communities you are targeting.  And if this is the demographic you want to OWN in your market, consider setting up  a Facebook page so that you can really continuously share news people can use relating to buying a home and your market.  Don’t JUST talk business though!  Share information about your local economy, schools, community garage sales, tips about new restaurants or businesses in the area.  You can spotlight standout community leaders, kids who are making a difference, teachers, local heroes, specials you run across, testimonials from happy customers and more!

Need help getting started? Simply call our marketing specialists at 866-405-3638 today.  They’re smart, knowledgeable, friendly and just the folks you need on your side to ensure that your marketing is TIMELY and DONE!

Expanding Your Marketing Options and Opportunity

By Julie Escobar

it’s good to have options–right?  Especially when you are building a brand, and growing your business. That’s what our customers tell us every week — and it’s why we continuously work to deliver exceptional options to agents all across North America. One of the features of our site that our customers tell us they love having is the Upload Your Own option.  Why?  It gives those of you who’ve already had branded materials created and just need print resource and those of you who are pretty handy, creative and tech-savvy to create the exact pieces you want for your marketing and STILL have a means to get them printed, shipped and sent to your book of business or to yourself quickly, easily and best of all – AFFORDABLY.

Let’s face it.  Printing up all your materials yourself and getting them the way you want them on your home printer isn’t always a walk in the park.  And I can’t tell you how many times I’ve hit crunch time only to find my printer is (NATURALLY) out of INK.  And for agents who like to have their marketing materials on-hand presentation foldersand professionally printed and looking sharp – this really is the best of both worlds.

What are agents printing using the UPLOAD YOUR OWN option on our new site?

  • Pre-listing packages:  (This is a great one because all that collated and matching everything up is a pain for most agents!  And now we have really cool, branded presentation folders as well that they can just tuck each one into!)
  • Feature Property or Open House flyers:  This is especially handy if you’re using an InfoBox and need to print a lot of them at a low cost so you can keep replenishing your supply.
  • Pre-designed and branded marketing pieces:  Many of you have spent considerable time, effort and flyersenergy to create branded personal brochures, notecards and stationery – but just need a reasonable source to get them printed that you can rely on for short-run ability, good pricing and reliability.
  • Large files:  No burning up your ink jet with large files that need printing – we’ve got it! (For Less!)
  • Brochures:  Having the right brochures on hand for open houses, presentations, leave-behinds at local businesses and more is vital to your business.
  • Invitations:  Invites to community events, fundraisers, client appreciation parties or real estate workshops are easy and fast to reproduce.
  • Posters, Postcards and Print Outs – Oh my! Anything you need printing – we can find a way to
    Spaccommodate.  From the postcards or printouts that you design yourself to the event pieces you might need for your sphere, farm or community.
  • Magnets: Many agents like to print out sports event calendars, regular calendars, recipes, top marketing tips with a magnetic back (way to STICK around for your sphere.) By the way – our Football Schedule Series is a super popular marketing tool. See them here. It’s easy!

There are so many options you can now choose and we’re thrilled to bring them to you.  Whether you would like ready-made marketing tools such as our free reports, postcards, stationery, niche kits, presentation folders or if you prefer to create your own and just choose to print it offsite – we hope you’ll discover how simple, affordable and service-focused we are to work with.

Make sure your artwork is sized to fit our printing requirements by visiting our Artwork Specifications Link here.

And if you are NOT a do-it-yourself kind of guy or gal — head over to our Specials Page and see what agents across the nation are sending this month!

Got questions?  Call us today at 866.405.3638 to get the help you need printing the marketing pieces you want to help you grow your business and get those phones ringing!

That’s Not REALLY a Secret

by Julie Escobar

I had a long conversation with an agent the other day who was interested in putting to good use all the tools and strategies we’ve been sharing on the blog, and those he’s been reading about in the Master Marketing Magazine.  

He loved the idea of downloading free reports and pdf’s of the postcards that he uses to put into his pre-listing packages, as opt-in’s for his site, and as direct response tools for his postcard marketing and open houses.  We got to speaking about all the pdf’s he wanted to download and the best way of going about thatNov-DOM-Free-Report so I told him about our terrific membership tool, that is kind of the best kept secret around here — it’s called SupportPLUS! 

As a Monthly SupportPLUS! Member Your Benefits Are:

  • Free PDFs each month of every piece on our site! Valued at $19.95 each, you can choose from hundreds of marketing pieces that are easily customized and saved to your personal files as a PDF for you to print or use whenever you like!
  • A Special VIP customer service line. Your satisfaction is our top priority. That’s why you’ll have access to our VIP service line to ensure that your questions get answered quickly and to help make your job so much easier!
  • Exclusive offers! NO ONE gets a better deal or deeper discounts on products, services or tools than ourFree Report How to Save for a Down PaymentSupportPLUS! Members. They are higher than ANY OTHER offer on our site month after month (think 17% off products rather than the standard 10%).
  • No limits – our new site offers far more than postcards and flyers – you have access to direct mail solutions, business cards, stationery, newsletters, market dominators, door hangers, brochures and so much more!
  • Personal Marketing Assistance. Our talented team of Inside Account Managers are skilled in helping real estate professionals find EXACTLY the right marketing tools for their business — and their budget and they’re happy to walk you through finding just what’s right for YOU.
  • List Assistance. One of the biggest challenges for today’s agents are getting the right LISTS to mail and market to. Our exclusive MapMyMail product is perfect for helping you find the right marketing list for your business.  Our staff can help you manage your lists, purchase a specialty list or give you advice on how to build the perfect database foundation for growing your business.
  • Access to new pieces as soon as they come online!  We add 4-8 new marketing tools EACH MONTH. You’ll have access to all of them and have the ability to download any at no cost with your membership!

We let him know that SupportPLUS! was available for just $99 per year and he said, “that’s a bargain all year around!”  I agree, so I wanted to share it with you as well! 

Click Here to join this club of top professionals – or call our team today at 866.405.3638! But hurry – the savings won’t last long! 

Six Powerful Reasons Direct Mail Should Be Part of Your Spring & Summer Marketing Plan

By Julie Escobar

One thing for sure is that our world has become more connected than ever because of ever-evolving technology, and that’s terrific.  We do live in a digital world certainly, but we also live in a world where people still appreciate personal touches, tangible visibility and human interaction. Done right, direct mail helps connect you to the customers and future customers in your market in much different way (and without any spam filters to fret about!)

In fact, according to a study done by the Direct Marketing Association,  56% of consumers think print marketing is the most trustworthy of all marketing channels. And here’s a stat that surprised me in the age of smartphones:  56% of consumers think print marketing is the most trustworthy of all marketing channels.

In an article put out by Sappi Fine Papers, “Print has more emotional pull for consumers than digital, according to scientists. A neuroscience study commissioned by the Interactive Advertising Bureau (IAB) and conducted by Millward Brown discovered that paper-based marketing—i.e., direct mail—leaves a ‘deeper footprint’ in the brain than digital—and that difference can even be pinpointed on functional MRI brain scans. The physical act of handling tangible material feels more “real” to the brain, the study claims. It produces brain responses that trigger emotional reactions, which get internalized in your memory. In other words, the printed piece itself becomes part of the subliminal messaging.”

Here are six reasons direct mail is both relevant AND results-producing!

  1. It’s targeted.  Advertising is one means of reaching out to consumers in your market, but it’s expensive Do it Yourself Real Estate postcardsand casts a wide, but not specific net. With direct mail you can match your marketing pieces specifically to your market or niche dramatically increasing your response rates. You can even now find the mailing lists for those you most want to market to by taking advantage of the specialty data selects from our friends over at Nielsen or look for our Lifestyle Interest data like the one suggested in this week’s Master Marketing Schedule for Do-It-Yourself fans. Head over to our Mailing List page to learn more about all the affordable list options available to you.
  2. It’s personal.  Direct mail is your canvas.  You can address your customer by name, share specific offers, communicate information that’s specific to your area, and begin to create a top-of-mind awareness and trust. All of our marketing tools are editable, from postcards, to newsletters, to SaveDownPayment_thumb (1)brochures — and you can be as creative as you like.  Offer fair trade offers such as Free Reports, lists of homes, a CMA and more – and lend your personality and voice to each piece.  Note:  review your edits carefully for spelling errors before moving to the next option!
  3. It’s flexible.  From postcards to flyers to letters to brochures, your direct mail options are extensive.  Add direct response offers and timely information and you again increase your response rates.  Some agents wisely choose a campaign with similar branding to send month after month or quarter after quarter that helps consumers develop a recognition of their brand more easily.  Others mix and match their marketing messages – preferring to keep consumers alert and eager to see “what they’ll send next!”
  4. It’s tangible. The truth is, as human beings we’re tactile people. Engaging different senses is just smart business.   If I get a message from a professional I touch via email for example, it registers in the moment – but not necessarily long term.  If I get a message that’s directed to me and offers something of importance to me and my family and I can feel it, touch it, put it on the refrigerator or tack it to my bulletin board, etc. – then that message has a much longer shelf life-right?  And a better chance of getting a response – not just once but again and again. 
  5. It’s measurable.  Direct mail is one of the few media channels that give you the ability to track your success.  Use a unique URL or make a specific offer on a direct response piece and keep tabs on how many people click or call on that offer.  Adjust future mailings based on that response rate.  I always recommend making a direct response offer on every piece of direct mail as opposed to just a generic, ‘here I am’ type mailing.  Give people valuable reasons to reach out to you and they will!
  6. It’s easy and cost-effective.  Direct mail doesn’t have to mean big bucks.   Now with Every Door Direct Mail costs are low and market saturation is high.  One of the things our customers appreciate most about our services in fact is that we do have the ability to provide short-run orders at extremely affordable rates unlike big mail houses which require you to order thousands at a time.  Not sure what pieces will work best with your budget?  Give us a call-our team is terrific about helping agents match their marketing to their market as well as their budgets!

Hope that gives you some insights into why direct mail is on so many agents to-do list this season! If you need help finding the right pieces for you at the right prices-we’ve got you covered.  Call our marketing team at 866.405.3638 or email us at pmc@prospectsplus.com to learn how we can get your production hopping this next quarter in a very budget friendly way!