Thursday, September 21, 2017

How to Stay Top of Mind All Season Long

By Julie Escobar

UPDATE: There’s just about a month left to order your football schedule cards BEFORE the first official game of the season, and time is running out on our St. Jude promotion. From now until September 15th, we’ll donate 10% of every football schedule postcard order (excluding tax and shipping charges) to the kids and families of St. Jude Children’s Hospital.

Why should you order? Legions of fans from coast to coast are gearing up for the famous battle cry – “Are you ready for some FOOTBALL?”  Even if you’re not a fan, you have to appreciate their enthusiasm-right?  You also should appreciate the excellent opportunity to get your name, contact information and offer into the hands (and on the refrigerators) of local fans in your market ALL SEASON LONG with fun, game-changing football schedule cards!

These handy handouts are an agent favorite this time of year. Why?  Because they are TIMELY and results producing – and most importantly, consumers keep them, share them and sometimes even ask for more!  They are a great way to be remembered and considered a resource.  And that is a winning combination in today’s competitive market.

AWESOME AGENT IDEA:  Love this idea from one of our customers, Michael Fraga, who shared the strategy he used: “I ordered 200 of the football magnets to place in the community, and boy was the response overwhelmingly positive. I was reached out to by phone, text, and email, thanking me for the magnet, which I’m positive went on their fridge, and needless to say, this is going to be an annual mailer! Plus, I downloaded the PDF and put it on my Real Estate Facebook page, offering to mail one to anyone who didn’t receive one and would like to be added to my mailing list. I receive 8 requests in two days, 5 of which I don’t even know, and I also had two customers ask for cards and marketing material to send me referrals from their client base!”  Awesome idea Michael!

Here are three ways agents are using these terrific football schedule postcard tools:

  1. They’re mailing them to their sphere and geographic farm area.  That keeps them top of mind with the clients and prospects that they are most focused on gaining business and referrals from.
  2. They’re ordering MAGNETIC versions of them.  Then either hand-delivering them to their sphere and farm areas or placing in envelopes with a note to their top customers.
  3. They’re using them as give-aways.  The magnetic versions of these are best – but a printed shell postcard does the trick as well for great give-aways at open houses, local coffee shops, community events and even local businesses that you’re networked in.  It’s a win-win! If you are ordering the magnet postcards use promo code SUN10M to save 10% off your order (excluding postage). 

Affordable, timely and simple-to-order, you’re certain to score big with those in your market area with these football-friendly tools!  So if you’re ready for some football – and some referrals – click here to see the wide spectrum of game-day team schedules!

REMEMBER — From now until September 15th, we will donate 10% of EVERY football series postcard order to St. Jude Children’s Research Hospital!  Help us help the kids — and stay top of mind all season long! 

And if you need help with these or any of our marketing products – just call our terrific customer care team at 866.405.3638.  They’re happy to help! 

A Message About St. Jude Children’s Research Hospital

by Jim Morton

WOW. We are so grateful and privileged to share with you that I had our Director of Operations here, Jim Studebaker send a check last week in the amount of $12, 707.95 to help support the children and families of St. Jude.  As you may know, we are passionate about supporting the amazing work this incredible organization does to support children and families.

Our commitment this year is to raise $30,000 for this organization. We do that in a variety of ways that include: 

  • Direct donations to the charity
  • Matching customer donations dollar-for-dollar (On both www.prospectsplus.com and www.threeclickpostcards.com)
  • Donating 10% of every order on some of our most popular products that we feature as our St. Jude products of the month or season (excluding postage, tax and handling fees)

This season, we have chosen our very popular Football Series of postcards. Agents love them, their customers love them, and now, 10% of every order between now and September 7th will be donated to St. Jude to help us reach that $30,000 and beyond.

We’d like to THANK YOU for helping us help them. It’s amazing to see how incredibly generous our customers have been in supporting this great cause. We are inspired by all of you who have helped us over the last year and a half contribute to this charity and we’d just like to say — YOU MAKE A DIFFERENCE!

We believe in the get by giving philosophy and we are thrilled to partner with this great organization to help these families in need.  In the words of Herbert Hoover, “Children are our most valuable resource.”  We hope you’ll continue to help us help them!

To learn more about our commitment to St. Jude Children’s Research Hospital® visit blog.prospectsplus.com/st-jude.

Football on a field

How to Stay Top of Mind All Season Longfootball 2016

By Julie Escobar

It’s that time of year again where legions of fans from coast to coast get their game on and answer to the battle cry – “Are you ready for some FOOTBALL?”  Even if you’re not a fan, you have to appreciate their enthusiasm-right?  You also should appreciate the excellent opportunity to get your name, contact information and offer into the hands (and on the refrigerators) of local fans in your market ALL SEASON LONG with fun, game-changing football schedule cards!

These handy handouts are an agent favorite this time of year. Why?  Because they are TIMELY and results producing – and most importantly, consumers keep them, share them and sometimes even ask for more!  They are great way to be remembered and considered a resource.  And that is a winning combination in today’s competitive market.

AWESOME AGENT IDEA:  Love this idea from one of our customers, Michael Fraga, who shared the strategy he used last football season: “I ordered 200 of the football magnets to place in the community, boy was the response overwhelmingly positive. I was reached out to by phone, text and email, thanking me for the magnet, which I’m positive went on their fridge, and needless to say this is going to be an annual mailer! Plus, I downloaded the PDF and put it on my Real Estate Facebook page, offering to mail one to anyone who didn’t receive one and would like to be added to my mailing list. I receive 8 requests in two days, 5 of which I don’t even know, and I also had two customers ask for cards and marketing material to send me referrals from their client base!”  Awesome idea Michael!

Here’s three ways agents are using these terrific football schedule postcard tools:

  1. They’re mailing them to their sphere and geographic farm area.  That keeps them top of mind with the clients and prospects that they are most focused on gaining business and referrals from.
  2. They’re ordering MAGNETIC versions of them.  Then either hand-delivering them to their sphere and farm areas or placing in envelopes with a note to their top customers.
  3. They’re using them as give-aways.  The magnetic versions of these are best – but a printed shell postcard does the trick as well for great give-aways at open houses, local coffee shops, community events and even local businesses that you’re networked in.  It’s a win-win!

Affordable, timely and simple-to-order, you’re certain to score big with those in your market area with these football-friendly tools!  So if you’re ready for some football – and some referrals – click here to see the wide spectrum of game-day team schedules!

PLUS — From now until September 15th, we will donate 10% of EVERY football series postcard order to St. Jude Children’s Research Hospital!  Help us help the kids — and stay top of mind all season long! Click the banner below to get started!

st jude fb

 

And if you need help with these or any of our marketing products – just call our terrific customer care team at 866.405.3638.  They’re happy to help! 

What You Do NOW Has Everything to Do With How You’ll Finish the Yearreal estate Beat the Clock

By Julie Escobar

As we hit the mid-month mark this month – many agents are staring down the barrel of just five and a half months left to hit their goals this year. What’s interesting to note that many entrepreneurs usually fall into three categories: those who created a comprehensive business plan and are on track, those who made a plan but just haven’t kept tabs on it, and those who are still taking the “hope for the best” approach to their business.

Where you land in that set of three will determine whether you are feeling confident and competent (and without a lot of stress) as we take on the rest of the year, or whether you will find yourself playing beat the clock (or worse yet, behind the eight-ball!)

In today’s competitive marketplace, savvy business men and women know that having a viable business plan and tracking it not just annually, but weekly and monthly as well is critical to success. Why? Consider how quickly you can find yourself not one month off track, but one quarter or one half of the year and then what? Once you lose your footing, getting back on track and staying focused becomes a slippery slope.

Step One:  Determine WHERE YOU ARE NOW.  Are you on track or off?  What will it take to hit your goals?  What will it mean to you and your family if you don’t?

If you’re on track – terrific.  You’ve got time to fine tune skills and keep the marketing and prospecting engines going to meet and probably exceed your goals by year’s end.

If you’re not on track, determine a viable plan of action.  Get with your coach, mentor, or manager and create a plan based on these factors:

  • what are your must-accomplish goals for the rest of the year?
  • how many listings you need to hit your goals?
  • how many people do you need to contact hit those goals?
  • what are your success ratios?  (calls to appointments, appointments to listings, listings to closings)
  • what will you have to do DAILY/WEEKLY/MONTHLY to realize those goals

Goal setting and goal reviewing aren’t just for New Year’s resolutions.  They are an integral part to success EVERY month.  If you’re off track, don’t despair – there’s still time (and the fall market) to help you get where you want to go.

It all starts with the PEOPLE.  Consumers are more apt than ever to “take their business elsewhere” if they don’t feel like they are a priority for you and your organization.

As a consumer yourself, who are you more likely to do business with? The professional who month-after-month and year-after-year reminded you that they appreciated your business and are there during good times and bad or the company that only calls when they are trying to sell you something? Now turn the tables. How many of YOUR customers have you failed to send something to, call or see in person over the last twelve months?

They say it costs 5-10 times more to sell to new customers than it does to sell more to current customers, and yet what percent of our effort is spent looking for new customers vs. pleasing and staying in touch with our current customers? Sometimes it’s not geographically possible to meet in person or invite a client to lunch, but it is possible to call them and connect.

It can be as simple as saying…

  • How are things going for you and your business?  I’d love to send some referrals your way…
  • Our market is changing quite a bit, and many people have questions about how that affects them — do you have any?
  • We’ve got more buyers than sellers right now, and I’m just calling to see if you’ve thought about selling – or if there’s any questions you might have?

Letting people know you care, and that you are interested not only in your success but theirs as well is the foundation for building long term referral success. Sending them something every month is equally as simple by putting systems in place to creatively:

Finding new customers is tough and expensive. Once you’ve got a customer, hold on to them by staying in touch. I can guarantee you if you don’t, somebody else will.

As we head out of summer soon and into the fall— take the time NOW to determine if you are on track or off. Ensure that your customers know that you are there and that you care not just once or twice a year, but consistently month after month. Remember to use the SEND-CALL-SEE approach to your marketing.  Continuously SEND something to your sphere, CALL them at least once a quarter and SEE them at least every six months for the best success.  You’ll keep their business and ensure that your name and number are handy the next time they are asked by a family member or friend, “who would you call for real estate…?”

Need help deciding what to send, when to call and see your customers?  Call our office today at 866.405.3638!  We’re always here to help!  
Google

ProspectsPLUS.com kicks off a new series of football postcards to help 
REALTORS® get into the marketing game by mailing team schedules to the legions of fans nationwide gearing up to answer the call, “Are you ready for some football?”

This simple web-to-print platform allows agents to choose their team, upload their list and within just minutes place their order.  This year’s postcards are ready to score big for agents with the ability to send just one postcard or to an entire database quickly. These full-color cards are printed, addressed, finished and mailed first class within 48 hours, to make staying ‘top-of-mind’ all season fast, effective and affordable!

Agents who need a targeted, geographic list for their mailings will find that option available as well on the company’s website www.prospectsplus.com/data. With just a few quick clicks of the mouse and a few moments of time, agents can customize a specialized mailing list with the variables and demographics that best work for them!  “With football season on the way, we wanted to be sure our clients had the opportunity to be first in the door for their prospects with this seasonal favorite.” says Julie Escobar, Director of Corporate Marketing for the group.

“Our football postcards are just another way we stay forward of our goal for ProspectsPLUS! which is to offer innovative solutions each month to help agents stay in touch with their sphere of influence and geographic farm areas,” continued Escobar. Agents can access the football series today by visiting www.prospectsplus.com/football.  For the non-sports fans in the crowd, www.prospectsplus.com offers a wide variety of postcard options such as Inspiration, Recipes, Holiday Series, Animal Series and even Recruiting postcards for the brokers in the crowd.  You can also find quick to order cards for Price Reductions, Open Houses, Contract Pendings and more!  he site also boasts a wide spectrum of FREE resources that can help agents effectively brand themselves and build their book of business in today’s market such as Free Consumer Reports, Webinars-on-Demand, the BusinessBASE™ system and more.

ProspectsPLUS! is even throwing in a pre-season bonus!  Order your postcards before August 30th and save 15% – use the PROMO CODE:  FOOTBALL — Enjoy the season!

Need more marketing ideas?  Stay in touch with us on Facebook at www.facebook.com/prospectsplus