Friday, December 15, 2017

Ideas From the Front Linesthree ways

By Julie Escobar

One of the things that I find the coolest about reaching out to our customer base for their ideas and insights is how generously they are to share.  They get it – we’re all in this together so they’re willing to open up about what they are doing that’s working so that other agents can learn, implement and hopefully duplicate those levels of success.  So thank you again to everyone who contributed their ideas in the last month and a half.  We’re going to be using them throughout this month to share some strategies to help you make this year one of your best ever.

One:  Send Just Listed and Just Sold Postcards.  This time-tested, still relevant, tool is still one of the best marketing strategies you can deploy in your market.  Why?  First, it is exactly what it is.  People who are thinking of buying or selling a house in today’s world want someone who can get the job DONE.  Just listed/just sold cards are great for spotlighting your results, keeping you top of mind and providing that ‘social proof’ people are looking for today when choosing a sales professional.

Here are just two examples from the front lines…

Gary Brand  shared, “An e-marketing fellow recently told a group of Realtors that print advertising was a thing of the past. About a week later I put out a ProspectPLUS! Just Sold post card in the neighborhood around a home I had just sold. Got a call from a neighbor down the street to list his home and it SOLD quickly and I made $17,000 I think I’ll stick with my print marketing thank you very much! It’s just another important piece of my overall marketing program.”

Steven Laidley shared, “Since our office has been using (about 6 months ago) our listings have increased about 30%. Our office is located in a condominium complex of approximately 150 units and the postcard mailings that your company has been sending out on our behalf, has many of our neighbors commenting about receiving them and how professional our new appearance is. We can attribute about a 30% increase in listings coming directly from unit owners that have received them. We have reasoned that this is the best advertising money we have ever spent; with results we can gauge definitively.”

You can find a wide variety of Just Listed/Just Sold postcards on our main site at  I love the Scenic Series – but use the quick find guide to find the selection that most works for you!  Be sure to use promo code JAN10 this month to save  10% off your next order.

Or if you want to REALLY streamline your business this year – consider AUTOMATING your Just Listed/Just Sold postcard marketing with – in areas all over the country, we integrate with local MLS’s so that every time you get a listing – we’ll send out your postcards for you – no fuss – no work!  Use promo code TRYUS to waive the $24.95 set up fee.  Got questions about this powerful tool?  Call Becky at 800.287.5710 today.  She’ll get you hooked up!

Two:  Put All Your Marketing in One Place – Then USE IT!  One of the challenges for a lot of agents is they have lots of pieces of their marketing puzzle – they’re just scattered so few and far between that it’s hard to use them to convey a strong marketing plan to today’s sellers.  Home buyers and sellers today are not like they used to be.  They are smart, savvy and know, in many cases, more than some of the agents coming to present them their business offerings.  Don’t let that be you.  When we developed our’s Ultimate Marketing Toolkit – we put everything into the mix.  Flyers, Just Listed Cards, Lead Generation, Craigslist ads, sign riders, listing presentations, property websites – -the works.  Why?  Because it allows agents to be consistent in their delivery, congruent in their tools and more importantly, have the system they need to be successful in today’s market.  A little like our MLSmailings system, we integrate with MLS’s across the country to help agents easily and affordably take any listing, get it sold, turn it into their next few transactions and appreciate how easy it is.

More from an agent just like you! 

Qabbani Goodwyn shared, “I heard about the GettingListingsSold program right about the time this listing went to settlement. I wondered if all the testimonials on the site were true, and more importantly, could I achieve similar results. To be able to click a few places online and have these postcards canvassed to the area with no additional time consumption on my part was very alluring. If I got just one listing out of it, the ROI would be incredible!

Instead of sending 100, I took a leap of faith and decided to send 275 postcards, jumbo size, not standard. I did this 11 days ago, with a positive expectation of success, even though I was leery as to if sellers between $500k and $1MM would respond to this type of marketing.

Within one week I received two calls – one from a neighbor a few doors down from my sold listing, and another from a homeowner facing foreclosure to needed to short-sale her home (larger than my original listing). I met with both homeowners immediately. The results – I am exploring foreclosure alternatives with homeowner #1 who will list with me if they can’t refinance, and the big news is that I secured a listing with homeowner #2 last night. It was a little uncanny that way that the postcard established “credibility” for me before I even walked in the door with these homeowners. They both were immediately very warm to me and were ready to get right down to business.”

If that sounds like something that you’d like to explore – click here to take the tour!

Three:  Try Every Door Direct Mail™.  You’ve got to love an affordable solution for getting in LITERALLY every door in a farm area.  While most agents have a lot of questions about this relatively new offering from the postal service – the results are coming in fast and furious for agents who are putting it into play in their markets.  It’s a great way to break into a new area, spotlight a high-end listing or establish yourself competitively (and inexpensively.)

Read how these agents has dramatically increased her business:    

Maggie Dokic shared, “The best tip I can give anyone wanting to maximize their marketing dollars is to use Every Door Direct Mail. For the same cost as traditional mail, you get to hit THREE times the household! I was able to bump up my mailings from roughly 300 pieces up to 1,000 by using EDDM instead of a mailing list. I sat down and picked out my routes. I even chose routes to add to those initial ones once I start seeing results (I want to reinvest as soon as I can!). I started out with 1,002 households for a mailing cost of about $146 (plus the postcards – cheaper in bulk!) and have my plan in place to add carrier routes systematically, until I am touching roughly 12,000 households in my chosen area. Yes, we know consumers are online and we have all that covered. But they also get their mail daily and we want them to see us there too. ProspectsPLUS! and EDDM both ROCK!”

Thinking of using a newsletter?  Barbara Taylor Farner shared, “I can contribute a 20k increase on the newsletter….try it!”

If Every Door Direct Mail sounds like something you might be interested in – click here to check out our Webinar on Demand  – in this 40+ minute webinar we run you through the do’s, don’ts and logistics of why this platform is so popular for building agent’s business.  You can also call our marketing department at 866.405.3638 who will be happy to answer your questions for you, help you choose routes and more!

This year, remember it is all about taking pro-active ACTION in attracting new business, new listings and new customers.  Don’t be afraid to jump in, learn, ask questions and ask around.  Your colleagues in the industry are happy to share what’s working.  Visit our Facebook page to learn more mad skills that our customers have shared today! 

Before it’s Too Late! 

By Julie Escobar

It’s that time of year again.  The columns get creepier and for some, the grim reaper is edging closer to cutting what could be a great career short.  If you want to send him packing, and cut your own career path to top producer, kick these career-killing habits out of your office and your life and make room for prosperous practices to take root.

  1. Being REACTIVE Rather Than PROACTIVE. Being proactive takes a little longer sometimes, I know.  You’ve got to plan a little better, think ahead a little more and heaven forbid, put a plan in place to reach your goals, maximize your resources and find that slippery thing called balance.  Consider though the benefits of not going through your days in a state of knee-jerk responses.  Top producers have an unwavering commitment to what needs to be done every day to propel them towards their goals.  Does that mean that life doesn’t hand all of curve balls occasionally?  Of course not.  You’ll have obstacles to overcome but shifting your mindset and daily activities to manage your career proactively does give you the ability to see many of those obstacles before they ever even rear their ugly heads.  Take some time this week or this month to determine which “mode’ best describes how you are tackling your career and life choices then see what you can do to make some positive proactive changes!
  2. Choosing Apathy Over Action. It is amazing, even in today’s market, how many salespeople are simply waiting for something – anything—to change.  They meet their careers and clients with an apathetic attitude and somehow still expect the next big deal to land in their lap or million dollar client to call.  Success doesn’t happen by accident or happenstance.  It’s the result of consistent, effective and strategic ACTION taken daily in alignment with a person’s goals, character and commitment.   Get in the game, stop waiting for the phone to ring, the client to call or the right lottery numbers to fall into place.  There’s a reason that one of the most essential parts of any business plan is called your ACTION plan.  What do you want to accomplish?  How will get there?  What actions will take you closer to those goals?  Do them.  Today.
  3. Sticking Too Close to That “Self-Made” Image.  If you’ve “made your bones” as they say in this business and you’ve done well for yourself and tout yourself the self-made man or woman, then kudos to you with a gentle reminder to be careful.  It’s the rare if not ever circumstance that occurs when someone has risen to the top completely alone.  The true winners acknowledge all the people along the way who help, supported, mentored, believed, challenged and encouraged them.  Instead of living in the “ME” moment, take some time each week to thank those who’ve been there for you, including your customers.  Be grateful for them and to them for their part in your success.  “Thank you” are two of the most powerful words you can speak…so use them—often!
  4. Losing Perspective.  We all have bad days, tough patches, roadblocks to maneuver around.  As a top professional or someone eager to become one, your job is to keep the big picture in mind and not let a little obstacle become a long term rut.  Vince Lombardi had a great line for this, “If you aren’t fired with enthusiasm, you will be fired with enthusiasm.”  When life hands you lemons – make the most of them, learn from them and move on to the bigger goal.  Perspective is everything in terms of keeping your cool, staying excited an joyful about bringing your best self to your customers and career and meeting the world face-forward and ready for anything!

As we head into the end of the year, do yourself a favor and do a little “fall cleaning.”  Ditch the bad habits and adopt some new ones.  They’ll not only help your rise to sales stardom, they’ll help you achieve that elusive balance between work and a life, let you laugh more along the way and help build lifelong relationships that will not only earn you referrals, but friendships as well!

Need help gaining momentum?  Call our team at 866.405.3638 to help you put systems in place to make that pro-active part of your plan a whole lot easier!  Seasonal cards are a great way to warm up end of the year calls to your sphere or farm.  Click here to order yours today and don’t forget to use the promo code CANDYCORN to save 20% today!