5 Ways to Use Content Cards

Feb 6, 2017

To Drive Leads and Attract More Listings

By Julie Escobar

Did you know that there are over 50 designs in our Content Card series? Agents are loving them for a fast and easy way to stay in touch with their sphere and farm, and position themselves as a resource in their markets. The best part about it is — they don’t have to come up with any content. We do all the work! Agents tell us that they like using them as a newsletter alternative as well since they contain great, consumer-friendly information, just in smaller quantity. All the agent has to do is choose their mailing list, add whatever personal touches to the copy on both sides and and place their order!

Here are five ways you can use the content cards to drive more customer leads, increase your credibility, and
present yourself as the turn-to agent to call:

Send one per month to your sphere or farm (or both) to easily stay in touch and brand yourself as an information specialist.
Choose several of your favorites and have them printed and shipped to you to use as leave-behinds in local businesses, as open house collateral, or as fair trade offers when prospecting.
Purchase as a pdf and use as a downloadable item of value on your website. This allows you to
build your email database.
Each one of these is popular subject matter for consumers. Why not channel your inner Toast Master and create some local real estate workshops that you can present to area consumers? Print and
ship the card with the topic of your choice to hand out at your event.
Share on social media. For many agents figuring out WHAT to say on social media leaves them stumped. These tools are perfect – with titles like “4 keys”, “5 ways”, “5 factors” – you can share one a day during the work week and invite followers to email you for the whole list.

You can even send them the .pdf you’ve downloaded!

Get started today and kick your marketing into high gear! See our Content Cards, choose your favorites and start driving credibility and new customers! Oh, and click here to get our latest promo codes and save 10% on your order!

As always, if you need help, contact us at 866.405.3638 – that’s what we’re here for!

Happy listing!

Three Steps to Driving More Listing Inventory

Feb 6, 2017

A Formula for Success

By Julie Escobar

In today’s market (or any market for that matter) – if you’re not out there networking, making calls, reaching out to your sphere and farm, being PRESENT in your marketplace and even knocking on doors – then you are leaving your success as a real estate agent to chance. The truth is? It’s not LUCK — it’s LISTINGS. And listings are STILL the name of the game.

So what are three things you can do to drive listing inventory in your market?

STEP ONE – SEND: Use a direct response postcard or flyer to the folks in the hot-turnover neighborhoods or even those that are right on the cusp of turnover. Let them know that the buying market is HOT and the time to sell is NOW. Be sure to send any marketing you choose in increments of at least three. (Remember that 3-7-27 rule – it takes 3 contacts for someone to recognize your name, 7 to put your name with what you do and 27 to become a brand or household name in the minds of the consumer. Most transactions happen after FIVE contacts.) We’ve got a terrific series that speaks directly the mindset of sellers in this market called our Listing Inventory Series.

STEP TWO – CALL: Here’s where a lot of agents either fall down on the job or lose their muster. Call people? Talk to them? Yikes! Can it be nerve wracking for some? Sure. Will you get ‘No’s”? Absolutely. But the numbers are in your favor. If you call enough people, make enough contacts, you’ll get a yes. And that yes can turn into a listing and a listing into a sale and a sale into a commission – so no leaving it to chance. Make a contact! (Or twenty, or more…)

Here is a sample dialogue to help you get started:

Agent: Hi, my name is _____, and as you may know, our market is on the move and we’ve got more buyers than we have listings. Have you thought about selling your home now or in the near future?
Seller Question: How much do you think I could get for my house?
Agent Answer (a la Floyd Wickman): I don’t know, I haven’t seen your house yet, let’s get together!

STEP THREE – SEE: Don’t knock the idea of old-fashioned door knocking! Getting out there and visible in the neighborhoods and communities you are eager to service and become a brand name in is just good business. Why? It’s personal. People can put the face with the name. They can see that you are committed to making an impact and you get a chance to get the real lay of the land. Door hangers or even shell-printed postcards are a great leave-behind for those who aren’t home – and a nice collateral piece for those who are.

I challenge you to take these three steps to grow your listing inventory, your market share – and your confidence! Be consistent with it at least once a quarter and you’ll reap the benefits for years to come.

Want to learn more about how to drive listing inventory and build a stronger market share? Visit us online at www.prospectsplus.com or call our marketing team today at 866.405.3638! They’re terrific at helping agents figure out exactly what they need to market themselves in a budget-friendly way!

4 Steps to Goal Setting Success

Dec 26, 2016

Creating Your Own New Normal for 2017

By Todd Robertson

If you’re like a lot of top agents, right about now you’re analyzing everything you did in past twelve months to get you to this point and asking yourself a few questions:

What worked and what didn’t?
Did my actions support my goals?
Did I earn what I’m worth?
Did I take personal responsibility for my success or failures?

By carefully analyzing the past you can discover the elements that you can take into the new year and create
your own new “normal”. In other words – you can advance your game, play at a higher level, and avoid the pitfalls and hurdles you’ve already cleared to excel faster and with hopefully a few less headaches!

As you approach the new year, many of you are in the process of goal setting. Let me share a four step system for goals that is used by some of the top performing entrepreneurs in the world. It’s called the DOME strategy. Here’s what that stands for:

D – Stands for Decide. If you look up one of the definitions of the word decision, you’ll find that it means to “cut off from”. That’s step one for creating your new normal. What things should you cut yourself off from that aren’t working or haven’t
worked for you this year? Whether that be a mindset, a skill, or a system, what can you unplug, cut off, or change up that will increase your success in the new year.
O – Stands for Outstanding. There’s never been a more important time to play at an outstanding level. That means to surround yourself with the best people, strategies, solutions and systems in our industry. Model your choices on those of top producers. Duplicate excellence.
M – Stands for Momentum. Now’s the time to take the stance that what gets scheduled – gets DONE. That’s how you build momentum. By cutting out the things that don’t work. By plugging in new systems and solutions that drive your business in smarter ways. By blocking your time so that you can streamline your processes – as well as schedule those
things that help you create balance.
E – Stands for Tell Everyone. Once you’ve set your goals for the next twelve months, it’s time to tell everyone. If you’re goal is 10 salable listings in your pipeline at all times or to own a geographic farm – tell everyone you know. Put public pressure on yourself to hit those goals. People will help you when you do. They’ll support you. Remind you. Work with you to make them happen. Then commit to doing whatever it takes to make those goals happen.

Next, remember to be BOTH a Hunter and a Farmer. Top agents realize they have to both aggressively prospect as well as create opportunities for lead generation by branding themselves in a geographic farm. In fact, I just spoke with a great new Market Dominator customer, who will finish this year with 100 closings. I asked him why he decided to use the Dominator to brand himself in the markets he’s going after for the new year. He told me it was because he needed to raise the bar. Because he was capable of helping more people than he was currently helping and he was committed to doing that. That’s why he chose to use the 12 x 15 Dominator as his marketing tool. It’s a statement that tells potential sellers in his farm area that he’s serious about marketing. Serious about getting results. Here’s what’s interesting: 90% or more of the agents in your market won’t be willing to make that commitment. Most will continue to do what has always been done and get the results that they’ve always gotten. But some of you? Will step outside the norm to create a new normal. Some of you will raise your standards, raise your skill levels, and raise your commitment. And in the process – you’ll go beyond what’s always been done to develop a career that others will emulate.

Ready to create your new normal and put a plan in place to take 2017 by storm? Go for it. Remember that we’re here if you need anything. Call our team at 866-405.3638! That’s what we do best!

Tracking Your Results…

Nov 8, 2016

Taking the Guesswork Out of Real Estate Marketing

By Julie Escobar

You’ve got to love technology right? As real estate professionals in today’s competitive world, every marketing step counts – and every marketing dollar is important. We get that. That’s why we put systems in place to track 100% of all postcard and mailing orders. That way, you know what’s been delivered, when there’s an issue and exactly when you can start following up on your important real estate marketing mailing.

Here’s a quick video to show you how it works:

As you kick your marketing and momentum into high gear – here are four things you should know:

1. Track My Mail is a Resource You Can Trust. We know that every dollar counts and you want to know that your marketing is not only being sent, but is being delivered. We want the same. Every time you place an order, you will be sent a link when that order is shipped so you can track your mail every step of the way. When we deliver it to the post office, when and where it’s routed, and when it gets delivered. That way you’ve got total confidence that your marketing is working for you. There’s no extra cost, no fuss, no questions. We’ve got you covered.

2. There are LOTS of options available. Marketing is a big decision for agents today, and budgets are a giant factor. We’ve got tools that can match any budget, and can help you reach as far or as limited a target as you are comfortable with. From Every Door Direct options that allow you to blanket entire geographic areas, to Just Listed/Just Sold Postcards which are a foundation for any real estate marketing plan, to the collateral pieces you need for fair trade items, blog fodder, consumer friendly website downloads and presentation content and more. We can work with you one-on-one to meet your budget and extend your reach with ease.

3. By real estate professionals for real estate professionals. With our organization, you’ll know that your marketing is being written and produced by people who have long ties and experience in this industry we love. We’re constantly watching market trends so we can keep you on the cutting edge when it comes to always having the right piece for the right person at the right time. It’s the difference – that makes all the difference.

4. Totally editable. We get that creating is HARD and clicking is EASY. That’s why we try to do as much of the ‘heavy lifting’ as possible so that when you choose your marketing materials – be they real estate postcards, newsletters, flyers, brochures, or even kits – you don’t HAVE to change a thing if you don’t want to. You can simply have our system apply your contact and profile information and go – but if you want? You can totally change whatever you like. Change the words. The images. Upload your own piece even. Flexibility is key in today’s busy world. You have our commitment to continuously make that an easy solution.

Get started today!

We know that a successful agent is a busy agent. And time – is really of the essence. So giving you the options, materials, resources and support you need is our top priority. Call us today at 866.405.3638 and speak to one of our marketing professionals about building your book of business this year. We’ve got just what you need to succeed.

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