Thursday, September 21, 2017

Look Right In Your Own Back ‘Yard’!

By Julie Escobar

I was watching a new video by a good friend and awesome agent Virginia Munden who was
talking about social media and why you don’t need everyone in the WORLD to follow you – you just need to focus on what’s important and RELEVANT to the folks right there in your own community and back yard to really create the kind of ENGAGEMENT you need to connect with the customers you want.

She, of course, is absolutely right.  From social media, to mailings to conversation – what people have shown they REALLY want to know about are the things that mean the most to them.  That’s why we created a Local Market Series of postcards. They’re a great way to let consumers in your market know that you’ve got the inside scoop on all things local.  Here’s a few strategies for how to use them.

1.  Choose your farm area or sphere list – or if you need help, we can work with you to build a geographic list that works perfectly with this series.  (It’s also a great way to BUILD that sphere or farm if you haven’t yet had a chance to put a database together!)

2.  Click here to see our Local Market Series cards – then select this campaign to go out over the next 3-6 months – either one every 28-30 days (a Direct Marketing Association recommendation) or one every other month to your list.

3.  Choose the ‘Alternative Back’ for the postcards – This gives you a little more room to make great offers to your recipient list.  I would suggest inviting (and enticing) them to your blog or social media page where you are no doubt keeping everyone abreast of the latest and greatest things happening around town.  New businesses opening, school sports activities, local plays or concerts, great restaurant review, list of local resources, etc. are all good content ideas for your online portal.  Secondly, I would offer them a free report that gives valuable information that they can use.  We’ve got a wide variety to choose from on our Resources page including How to Save for a Down Payment, Cash Buyer Checklist, Four Questions to Ask Every Buyer, Spring Moving Tips and so much more.  Get yours here – and remember – you can download these at no cost and use them on your blogs as well.  (Handy for those days when writer’s block creeps in or your up to your ears in offers!  Love those offer days!)

Be sure to start really connecting with area businesses as well.  It’s terrific to really know and support them and you’d be amazed at how willing they are to support you right back.  Many will offer coupons and offers that you can extend to your sphere which makes for another great reason to mail to them or reach out via telephone.  Use your flip camera or iphone to make a short video testimonial – and ask them to do the same.  Sharing networks can be great fun in today’s world – and REALLY SMART BUSINESS.

So GO for it!  Spotlight YOURSELF as the go-to agent in your market!  Need help?  Call us at 866.405.3638.  Our marketing team can help you build your list, pick the campaign, even create your alternate message.  Be sure to use our new Promo Code:  LOCAL15 to save 15% on your order!  Good luck!   

Oh – and while you’re online?  Be sure to connect with us on Facebook at!  We’re ALWAYS having fun to share!



Whoa Boy! 

The Competition is heating up! 

We’re Adding More Customers To the Contest!

We’re inviting the GettingListingsSold customers to the ipad contest party – and they’re GOOD!   Be sure to get in on the win!

How are YOU at handling a little friendly competition? 

All right — fire it up — Take your chance as a  or customer to win one of these terrific prizes!


Share with us your BEST  or experience and enter to win a free iPad of your own!  It’s that simple!

How to Enter:

Tell us your best ProspectsPLUS! or MLSmailings (or both!) experience… 

  • Be as specific as possible
  • Share any statistics you might have
  • Tell us what MLSmailings has done for you in terms of time management
  • Include pictures when possible
  • Rather shoot a video about your experience?  We’ll take that too!
  • More of a podcast person?  Send us an audio file!

Post your comments  on our Facebook Fan page at between now and November 30, 2011 to add your entry to the contest.

  • Grand Prize:  Apple iPad ( Apple iPad Tablet (16GB, Wifi or equivalent)
  • 2nd Prize:  $250 in free postcard mailings
  • 3rd Prize:  ipod nano
  • 4th -10th Place Prizes:  $50 in free postcard mailings

The  Prize Winners will be chosen by a panel of five November 30th and announced December 1st.  Questions?  Call Becky Keyt at 800.287.5710  today!

Not yet an MLSmailings customer and want to learn how you can save time, money and ensure your listings are always marketed on time and without you having to do a thing?  Visit today and sign up!  Use promo code CONTEST to waive the $24.95 set up fee and get started!

Ok – what are you waiting for?  GO POST!

OH — and if you haven’t ordered your Thanksgiving cards yet — we just put up a new one — go see!  Click here or the image below — and don’t forget to use PROMO CODE FALL15 to save 15%!

With a little better than 100 days left in the year, top producers are stepping up their game to ensure a great fourth quarter and to hit the new year with more momentum and production than ever. Ready to do the same?

Here are four top-producer tips for staying top of mind – and more importantly – tops in your market by consistently reaching out to your sphere-of-influence and farm areas. What’s in it for you? More client business, more referrals and happier customers who know they can count on you as a resource!

Wish Them Well…with Our Holiday Series

Click Here to See Holiday Series!

Hard to believe the holiday season is already upon us! Sending holiday postcards is a great way to wish your clients well and let them know that you’re thinking of them. They’re perfect for opening that door to a follow up call to thank them for being a valuable client all year round. They’ll feel special, you’ll pick up a lead or two (or more) and you’ll set the stage for a great end of the year! Can’t beat that!

Inspire Them…with Our Inspiration Series

Click Here to See Inspiration Series

Let’s face it – the world we live in today could certainly use a little more inspired thought! Stay in touch with these beautiful and motivating postcards which will remind clients that you are thoughtful, insightful and eager to be there for them in a quickly-changing and often-challenging market.  You never know — this  may be just the thing to make someone’s day!


Drive Them to Connect…with Our On-the-Web Series

Click Here to See On the Web Series

We all know content is king in today’s world of internet and social media. How do you get your sphere and customer base to FIND you online? These handy postcards are perfect for doing the trick! Set up a blog or fan page just for your market and fill it with the hyper-local information consumers are hungry for and you’ll not only create a strong fan base—but drive your productivity way up as well as they share you content with friends and family!

Give Them Something to Keep…with Our Recipe Series

Click Here to See Recipe Series

Solve the “what to cook” dilemma for you clients and they’ll keep your cards (and contact information) right where they can get to it for years to come. We have agents who even purchase recipe card holders for their special customers so they have a way to hold on to each postcard in one place! (Quick thinkers!) The recipes are always delicious – and you’ll soon find yourself with customers “hungry” for more!  Look for the terrific holiday recipes!

Get into the Holiday spirit and send out some Holiday postcards today Just Click Here. For help picking the PERFECT CAMPAIGN for you,simply call our marketing team at 1.866.405.3638 today.

SPECIAL SAVINGS: We’ll make it even easier to stay in touch! Use Promo Code: FALL15 to SAVE 15% OFF your order!

Happy Holidays!


An Interview with Sales Industry Legend Floyd Wickman

By Julie Escobar

Want to know how to get listing leads?  Go to top.  That’s just what I did for this week’s article on how real estate professionals can generate more leads, increase their productivity and build their book of business.  So I climbed up on the mountain…ok…really I just made a call to an old friend who just happens to be an expert on the topic – Floyd Wickman. Always willing to share and eager to help a girl out – Floyd offered great insight, quick wit and smart strategies.

Here’s what I learned…

Q:  Hey Floyd!  As always, wonderful to connect with you!  This month I’ve been focusing on lead generation for agents, so I was looking for some strategies to help agents keep their pipeline full of listing leads!  Who better to help with that question than YOU?  What do you believe are say the top three ways agents can develop listing leads in today’s market?

A:  Hey Julie, right back at you!  Always happy to help.  Hmmm…top three huh?   I’ve got to say, first of all, let’s take a look at the most obvious – but often the most overlooked by a lot of agents strategy.  Your current listings.  In other words, one listing can help you generate leads, so imagine what 10 listings could do for you-right?  So I just want agents to realize that up front – the more listings you get, the more leads you’ll produce just by having that listing.

Let’s look real quick though at the difference between a lead and a prospect.  The leads are your starting point right?  (Because let’s face it – not too many people are walking in the office jumping up and down saying “I want to buy a house!  I want to buy a house with you!”  Right?  So the key is to turn those leads (names and contacts) into prospects (someone you know is interested in buying or selling now or in the future.)  In my program we teach agents to focus on the activities that will help them do just that and I must say – even in today’s changing market – we’re STILL averaging over one transaction per person per week.

So, the first thing is to focus on listings being the name of the game.  Secondly, we’re teaching agents to focus on calling for referrals.  Their job is to call four hours a week to everyone they know and everyone who they know knows for referrals and they’re averaging 2.4 referrals a week.  From this, they can expect to pull a referral from every twelve conversations on average!  Which is great!  And of course, is perfect for someone with just one listing or a low inventory of listings.  Just note that the agents STILL get more leads from the listings they already have than from the calls.  It’s that simple.  Referral calling is great – but alone it will never get you as many leads as what we call the ‘inventory magnet.’

Thirdly, we have them focus on other niche areas they can be working such as expireds and FSBOs.  Right now, agents seem to be having more success with the expireds and you know working that niche can start out as simply as sending multiple mailings to those expireds sharing what you can do for them.  Something you guys at ProspectsPLUS! know a lot about!  The trick there is to FOLLOW UP on those mailings.  Don’t be afraid to make a call or knock on a door and let people know what you’re about and more importantly, how you can help them.

Q:  We sure do Floyd and I’ll share some of that information in the end of the interview – thanks!  I’m so glad you brought up the stats you guys keep.  I think it’s important for agents to know that agents are having REAL success out there.  That with focus, the right tools and the right strategies – they can build a powerful inventory and customer base that will allow them to earn a great living – not just RIGHT NOW but long into the future if they keep in touch!   Can we talk for a minute about those referral calls?  What are agents saying that’s helping them attract so many referrals?

A:  Sure!  Like anything else, I believe making referral calls (or doing anything successfully) requires a process.  It helps people stay on track and not get overwhelmed.  Here’s some great dialogue that works.  “Hi, (name) – my name is Floyd Wickman  and I’m expanding my business and I could use your help.”  (Often times it’s smart to explain WHY you’re expanding your business…)  “You see, we’re kind of in a perfect storm in this market.  We’ve got the largest, best-priced inventory of homes that we’ve had in YEARS as well as extremely favorable interest rates, so it really is the perfect time to buy. So I’m expanding my business and I was wondering if I were to ask you to refer me to someone interested in buying or selling would you be willing to do that?”  (People almost always say yes to this – it’s just an easy, no-pressure answer.  That doesn’t mean they’ll always actually give you a referral mind you – but it starts the process.

Remember this—people don’t refer as a favor to YOU–they refer as a favor to the people they know.

Valentine’s Day is right around the corner – and to reach your clients in time- you’ve got to order FAST!

Choose from a variety of Valentine’s cards to send to your sphere of farm area!

Holiday cards should be ordered two weeks in advance to ensure delivery!

While you’re on the site – order up a little luck with these St. Patrick’s Day Greetings!

Creating the marketing plan that’s right for you has never been easier. From simple-to-schedule campaigns that allow you to calendar your direct mail postcards with pay-as-you-go convenience to a wide spectrum of free downloadable reports that can allow you to instantly build your portfolio of collateral material for both buyers and sellers, we have the tools, technology and training you need to capture both now business and long term referrals!

Visit the ProspectsPLUS! Postcard Gallery now to get started.  Use Promo Code VALENTINE this month to take 15% Off your postcard order!

Need help? Call our office at (866) 405-3638 or email us anytime!