By Julie Escobar
I had a great time catching up with San Diego Broker Lee Henderson recently who was excited about his first time using the all new Every Door Direct Mail™ system by ProspectsPLUS! He was kind enough to share his experience with us. Read on!
Q: Hey Lee! So, you took the leap into EDDM™ – there’s so much talk out there right now about it – what was the deciding factor for you?
A: Well frankly, COST. When I first heard about a solution that dropped the postage rate down to 14.5 cents per piece to saturate a market – I figured, I’m in! That’s definitely worth a shot. And it certainly was.
Q: You’re using it to market a very high end listing-correct? Tell me a little about that.
A: It’s a high-end beach community that I plan on becoming very active in. I’m using this listing as an introduction to the community. It’s a way for me to demonstrate a higher level of marketing expertise. I used EDDM™ to get in the door to more than 500 homes for an open house. I was thrilled when I had a terrific turn out for the open house, 11 of which came with the mailing in their hands. It was also a great conversation starter for a few of the neighbors who came out while I was picking up open house signs who told me they had gotten the mailing and they were curious about the asking price and wanted to know more.
Q: Wow – that’s great Lee. Tell me, how easy did you think the system was to use? Which delivery method did you choose and why?
A: It couldn’t have been easier! I chose to have everything shipped to me and I delivered to the local post office so that I could better control the delivery date and take advantage of the 14.5 cents postage. Everything arrived right on time and I was thrilled at how efficient everything was. I then took my paperwork and mailers down to the post office first thing in the morning and asked them when I could expect it to go out. To my surprise they said it would be out for delivery the next day! WOW. Unlike the bulk mailings I’ve done in the past where you NEVER know when your information will be delivered – I was getting next day delivery service for 14.5 cents! You can’t beat that!
Q: What other ways would you consider using EDDM™ to market and brand yourself in your area?
A: I truly believe we are going back to the future in real estate marketing with geo-farming! EDDM™ makes it very cost effective to do repetitive direct mail to your farm CONSISTENTLY and that really is the key. To make an impact and become a brand name in a new market you’ve got to be consistent and visible. To send 15-18 mailings a year in the past would be pretty cost-prohibitive for many agents. But when you look at paying a fraction of that with this new system – it just makes sense.
Q: Would you recommend the system to others and why?
A: I sure would. It’s a turnkey solution and allows you to control the delivery date and the costs. It’s just so darn easy! What’s great is that when you use this in conjunction with your social media marketing – it really makes an impact. Just as I can narrow down my direct mail geographically with EDDM™, I can do the same thing with my Facebook ads, narrowing down my targeted audience by zip code. It’s perfect for getting my name, number and branding out inexpensively and effectively!
Q: Great advice Lee. What else would you say to agents interested in using the EDDM™ system?
A: I would tell them to do their homework. Really take some time to figure out what carrier routes will work best for you. Get the routes from the site that you think are good and go out there and drive them so you can make the best informed decision for your business.
Geo-farming works, and works well. In fact, what you do now will affect where your business in the fall, the winter and even next spring will be coming from. Get started soon and stick with it and you’ll reap the rewards for years to come.
Thanks Lee for your time and your insights. I wish you great luck and re-connect with us in the future for more great success stories. If you’d like to connect with Lee online – you can follow him on Facebook at www.facebook.com/lee.henderson.3956. While you’re there – don’t forget to follow us as well for the latest and greatest news on how we can help you grow your business at www.facebook.com/prospectsplus.
To learn more about how to choose carrier routes yourself or how the all new Every Door Direct System works – visit www.prospectsplus.com/eddm/. Need help? Call us at 866.405.3638 today!