Sunday, August 20, 2017

Football on a field

How to Stay Top of Mind All Season Longfootball 2016

By Julie Escobar

It’s that time of year again where legions of fans from coast to coast get their game on and answer to the battle cry – “Are you ready for some FOOTBALL?”  Even if you’re not a fan, you have to appreciate their enthusiasm-right?  You also should appreciate the excellent opportunity to get your name, contact information and offer into the hands (and on the refrigerators) of local fans in your market ALL SEASON LONG with fun, game-changing football schedule cards!

These handy handouts are an agent favorite this time of year. Why?  Because they are TIMELY and results producing – and most importantly, consumers keep them, share them and sometimes even ask for more!  They are great way to be remembered and considered a resource.  And that is a winning combination in today’s competitive market.

AWESOME AGENT IDEA:  Love this idea from one of our customers, Michael Fraga, who shared the strategy he used last football season: “I ordered 200 of the football magnets to place in the community, boy was the response overwhelmingly positive. I was reached out to by phone, text and email, thanking me for the magnet, which I’m positive went on their fridge, and needless to say this is going to be an annual mailer! Plus, I downloaded the PDF and put it on my Real Estate Facebook page, offering to mail one to anyone who didn’t receive one and would like to be added to my mailing list. I receive 8 requests in two days, 5 of which I don’t even know, and I also had two customers ask for cards and marketing material to send me referrals from their client base!”  Awesome idea Michael!

Here’s three ways agents are using these terrific football schedule postcard tools:

  1. They’re mailing them to their sphere and geographic farm area.  That keeps them top of mind with the clients and prospects that they are most focused on gaining business and referrals from.
  2. They’re ordering MAGNETIC versions of them.  Then either hand-delivering them to their sphere and farm areas or placing in envelopes with a note to their top customers.
  3. They’re using them as give-aways.  The magnetic versions of these are best – but a printed shell postcard does the trick as well for great give-aways at open houses, local coffee shops, community events and even local businesses that you’re networked in.  It’s a win-win!

Affordable, timely and simple-to-order, you’re certain to score big with those in your market area with these football-friendly tools!  So if you’re ready for some football – and some referrals – click here to see the wide spectrum of game-day team schedules!

PLUS — From now until September 15th, we will donate 10% of EVERY football series postcard order to St. Jude Children’s Research Hospital!  Help us help the kids — and stay top of mind all season long! Click the banner below to get started!

st jude fb

 

And if you need help with these or any of our marketing products – just call our terrific customer care team at 866.405.3638.  They’re happy to help! 

Back to School Real Estate Marketing

Six Lessons for Success 

By Julie Escobar

Back to School Real Estate Marketing

You can almost feel it — that anxiousness, excitement and uncertainty that envelopes us around this time year after year. Tens of millions of children headed back to classes, and even those without little ones can get caught up in the thirst for knowledge, need for more certain schedules and the never-too-old-for allure of new notebooks and supplies. All right, maybe that last one is just me, but you’ll have to admit there is something exciting about creating a clean slate, learning to the best of our abilities and growing as a sales professional as well as a person.

Ready to get started? You’ve had a healthy breakfast, donned your uniform (name badges everyone!) put on your thinking caps and you’re ready to learn – right? Here are the “classes” you must master in this market:

1.   Direct response.  Is your postcard  asking your prospects a question?  Are you raising their awareness?  Are you giving them a reason and means to contact you?  Are you just staying in touch or do you need them back 2to take action?  When you use your marketing to ask the questions that are already in the minds of your prospects, you create a connection that makes people want to reach back out to you.

Even holiday postcards can effectively raise awareness and include a message to not only have a great holiday but to call you should they need you or have questions.   A Just Listed card too – is not just a just listed card.  It’s an invitation to see a new listing, to get a list of other homes like it, answer questions or evaluate another potential seller’s ability to sell their home.  Content cards offer valuable information consumers are looking for and offer an invitation for buyers and sellers to learn more or get free reports. The Neighborhood Update/Free Offer Series, a popular one for agents, offers free reports, valuable consultation, and other items of value to the consumer — as well as neighborhood stats that appeal to buyers and sellers on a hyper-local level.

2.  Consistency.  Again and again and again.  That’s how often you need to “show up” in their mailbox, on autumn cardtheir radar and in the lives of your prospects and customer base.  Our market is too competitive and life is too short for one-shot wonders.  Plus – it’s just too expensive to waste time, effort and of course, marketing dollars on a one-hit mailing.  They don’t work.  Never have, never will.  And in today’s world – people want to see that you’ve got what it takes to stick with it and get results before they want to work with you.  If you give up easily on your marketing – what message does that send to your customer base?  Success comes to those who show up not once but over and over again. With the right message, the right attitude and the right promise of service.  Show them you’ve got what it takes.

3.  List care. Your mailing list is not just “a list.”  It’s not just a spreadsheet of names and addresses.  It represents the lifeblood of your business.  It hosts the people that, if cared for, if catered to, if serviced right, if stayed in touch with, if impacted – will take care of you for the entirety of your career.  In fact, studies show that one in twelve will result in a transaction per year of you consistently and effectively stay in touch.  That said- how many do you want on your list and how committed are you to taking care of them like the  VIPs that they are?

Find a database you’re comfortable with and don’t stop with names, addresses and phone numbers.  Fill in the gaps.  Who is their spouse? What are their kids’ names?  What do they do?  What do they like?  When did they purchase/sell with you last?  What referrals have they sent?  What common interests do you have?  It’s not easy at first – but once you’ve formed the good habit of contacting your list at least three times a year (not all at once, of course!) you’ll start to be able to feed the details into your database.

Don’t lose those lists you get when you purchase a just listed postcard either!  Every time you send a postcard out with us and choose to do a radial or neighborhood search, that list is yours to keep so that you can continue to build your book of business.  Add them to your list and start building a relationship with them as well.  For more ideas of who should be in your sphere of influence – download our free BusinessBASE – and check out the 150 Questions to Help You Build Your Business Relationships.  It’s a great ‘refresher’ course for remembering all the people you SHOULD be building relationships with!

4.  Niche Marketing:  Niche players fare better, earn more, usually are better at time management and can lifestyle selects cardsmore quickly define themselves as an expert in their market area. Why? First, it gives you clarity of purpose, so you’re more efficient in the way you conduct your business, in the manner you build your skill sets and your knowledge base and in how you grow your customer base. You don’t need to be all things to all people. You just need to be the best at reaching out to, teaching and building relationships with that core group or niche. That not only builds your business faster, but it gives you a sense of certainty and confidence that you wouldn’t have if you were trying to work with any and all customer types.

So who do YOU want to work with most?  Seniors?  First time home buyers?  FSBOs? Luxury Markets? Boaters? Golfers? Or maybe outside the box ideas like horse enthusiasts, Harley riders, yacht club members, golfers? Find the fit that’s right for you – then be the BEST for that niche! Now with new mailing list options that include specialty lifestyle interest data, or Nielsen Prizm codes you can easily find more the customers you most want to work with.

That’s not to say you ignore your sphere – just keep enhancing it by building niche markets that help it (and your business) to grow!

10 ways to prospect to schools

By the way – one really time-appropriate niche to start is working with your local school communities. The rewards are great – not just in your bottom line, but the experience you get and connections you create and the very real difference you can make in the lives of students and educators.  Download our Free Report:  10 Ways to Prospects To and Support Your Local PTAs. (You’ll find it close to the bottom of the free reports page.) While you’re there – download a few more great reports to use in your fall marketing!

5.    Leveraging Technology Tools: Leveraging technology and available networking to maximize your potential for lead generation, prospecting and keeping your pipeline of customers filled is crucial to your success.  That means learning how to use Facebook, Twitter, LinkedIn, YouTube and the social networking tools that are available today. It can also mean hosting weekly or monthly conference calls, webinars and workshops for those in your niche, community or sphere of influence. These are great ways to inexpensively and effectively establish and reinforce your niche. Technology allows you to be in many places and in front of many people at one time, which helps you build relationships by using these tools to share information on a regular, consistent basis.

Technology also allows you to put systems in place such as automating the marketing of your listings using systems such as MLSmailings.comwww.GettingListingsSold.com  which can take some of the daily, weekly and monthly marketing chores off your to-do list, freeing you up to spend more time at what you do best – getting face-to-face with customers and prospects.

6.    Work High Priority Activities First. Real estate agents get paid to build relationships and provide exceptional service. There are plenty of ways to be BUSY in this business- but the activities that matter most are the ones that are directly tied to your bottom line.  You need to have absolute focus on scheduling the time to prospect, present, close and build relationships before anything else. That means making and KEEPING that appointment with yourself every day.

The last thing we wanted to cover in our time together is how, as sales professionals, we can create good study habits that will also contribute to our success. Got down time?  In the car, on the treadmill, during your commute?  Make the most of it by ‘plugging in’ to top speakers, trainers and coaches that you can listen to on the go.

Need help? To learn more about how we can help you fuel your business, streamline your systems and take your career to the next level, call our marketing team today at 866.405.3638 or visit our website www.prospectsplus.com.
Google

Was YOUR Name Drawn?

Wow! A big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! We were so excited to extend last month’s contest and throw in an additional $500 prize winners! If your name wasn’t drawn – no worries!  We’ll choose three MORE winners July 5th!  Congratulations everyone!

Our $500 Bonus Winner is: Sandy Schafer Hayford who shared, “Wow! I ordered postcards to mail to a 55+ complex that included recent sales and existing sales. Within two weeks, I had two listings from my mailing and I couldn’t be happier! Because of ProspectsPLUS!, I had the opportunity to work with a client from another state to help him sell his mother’s condo. It was listed and sold within two weeks. I can recommend ProspectPLUS!, their postcards are professionally done and they work. I will use them on a regular basis!”

Our $250 Winner is: Rene Thompson Leaver who shared, “Love ProspectsPLUS!  Plenty of companies provide the same service, but ProspectsPLUS! is the only one that allows me to completely customize my mailings for my market. Others are just template driven with generic copy. I can edit the copy of anything I send to add that personal touch that’s so important to me. Prices are great and I have always received great customer support.”

Our $100 Winner is: Cheryl Moore Woodward‎, who shared, “ProspectsPLUS! has been so helpful to me as a very busy Real Estate Agent and Broker-in-Charge by helping stay on top of my marketing opportunities. I don’t even have to think about what I should do next as every time I have a new listing or sell a listing, they prompt me to let the neighbors know. I am a small operation and do not have the luxury of a corporate franchise operation with huge marketing dollars but with ProspectsPLUS!, I can run with the big dogs! Thanks!”

‎Our $50 Winner is: Amanda Callahan‎, who shared, “I LOVE ProspectsPLUS! As a busy Realtor, they always come through for me. When I take a listing, they get that “Just Listed” card in the mail poste haste. It’s in the hands of the surrounding homes in time for the first open house. I’ve had people walk into my open house and actually tell me that is what got them there.”

Thank you to everyone who entered! Ready to throw your hat in the ring? It’s easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today!  We’ll give away a total of $400 more in ProspectsPLUS! gift cards!  Next drawing is July 5th!

We’d also like to invite you to join us in our goal to raise $50,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at: blog.prospectsplus.com/st-jude

And if you’re in the mood to see what’s NEW – head over to our Specials Page and see all the new marketing tools for June and get your 10% savings promo codes! 

April 2016

Gracie, 5 years oldgracie

Diagnosis: Acute lymphoblastic leukemia

Gracie’s story:

When 5-year-old Gracie didn’t want her belly touched, her mom feared appendicitis. In fact, the diagnosis as worse: acute lymphoblastic leukemia, a type of blood cancer that is also the most common form of cancer in children.

Referred to St. Jude Children’s Research Hospital®, Gracie began a treatment plan of two and a half years of chemotherapy, at no cost to her family.

Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. “Everything St. Jude is doing for us, and we won’t have to pay a bill? That’s amazing,” said Gracie’s mom. “Being able to focus on nothing but your child is a wonderful thing.”

Gracie adores her care team at St. Jude. From her Child Life Specialist to her doctor, she calls them by name and doles out hugs and love-notes.

Please help us help kids like Gracie and their families.

To Donate, please visit www.prospectsplus.com/StJude

About St. Jude Children’s Research Hospital:

St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since the hospital opened more than 50 years ago.

St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent, and we won’t stop until no child dies from cancer. St. Jude freely shares the discoveries it makes, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food – because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org, liking St. Jude on Facebook (facebook.com/stjude) and following us on Twitter (@stjude).

8 Tips for Using Seasonal Marketing

by Julie Escobarearth day

While a lot of sales pros send out holiday greetings for Thanksgiving and Christmas, we’re finding that lots of top agents stay in touch with seasonal messages for the sphere of influence all year around.

Great idea as staying in touch and top of mind never goes out of season.  Before you buy a card, stick a stamp of figure out where your mailing list is — consider these eight tips for sending seasonal marketing.

  1. Be clear about your message.  Even when you’re sending holiday postcards, you can use the reverse side to send a great message to your customer base.  If you are sending to both your sphere and farm, you may want to consider altering the message mother's day cardslightly for each. Make it personal and heart-felt, with a note of thanks for allowing you the opportunity to serve them as customers — or in the case of your farm – the community.
  2. Serve two purposes.  Are you having a holiday open house? Customer event?  Charity drive?  Looking for a good time to stop by with a small gift? You can include that information on the cards as well.
  3. Don’t be salesy.  Holiday greetings are not about the sale – they are about the connection.  Keep it warm and personable.
  4. Don’t wait for just Christmas.  Many top agents send a holiday message once a month to their sphere. Mother’s Day, Father’s Day, Independence Day, Back to School, and Halloween are all favorites. There’s summer timesomething to celebrate all year round, and it’s a fun way to stay connected and stand out as someone who is “there” more than just in the month of December.
  5. Have some fun with it.  Got a great team? Or just a great personality?  Take some fun pictures and opt for a photocard rather than a more traditional card and don’t be afraid to get a little creative with your photos. Create a fun message and send out each quarter.
  6. Don’t leave anyone out! You know all those mailing lists you’ve been collecting throughout the year? For Just Listed postcards, or the stack of business cards that have been sitting on the corner of your desk collecting dust?
  7. Order early.  We suggest sending your holiday cards out at LEAST two weeks in advance of the holiday back to schoolevery month — and sending first class as opposed to standard-class to ensure timely delivery.
  8. Follow up.  Sending cards is a great way to easily stay in touch.  Pick a postcard, edit your message, add a list – and you’re done!  In a matter of minutes you’ve created a connection.  However to really get the full impact of ANY mailing (holiday and otherwise) — be sure to follow up – at least with the top 25% of your list.  There is no substitution for this step.  Imagine if you made it a point each year, every year, to speak with every single person in your sphere at least twice a year?  Touch base, see if they have questions, thank them for being great customers, and say hello.  Here’s what happens when you do:  they remember you.  They don’t list with another agent because your name wasn’t on the radar.  They are grateful that you take the time to call.  And one out of 12?  Statistically will do business with you or refer business to you.

Here’s to staying in touch with your sphere and farm!

If you’re new to ProspectsPLUS!, watch this quick video to learn how fast and easy it is to register for your free membership, and place a postcard order in ten minutes or less!

Need help?  We’re here for you!  Call our team at 866.405.3638 today.  We’ll help get your holidays started and save you money at the same time! Have a great one!