Tuesday, January 23, 2018

Our Gift to You! Master Marketing Schedule for REALTORS 1st Quarter 2014

By Julie Escobar

As we head into a new year, we’re so excited to help our customers and real estate pros all over North America choose the systems, tools, and data to do just that is exactly what we’re passionate about. We get you. We’ve BEEN there!  Behind the scenes at our ProspectsPLUS.com team, there are collectively more than 90 years of real estate experience.  We know creating is HARD.  That’s why we’re so passionate about doing so much of the heavy lifting.

We’re thrilled to share the Master Marketing Schedule: Your Month-to-Month Guide for Strategic Marketing.  For our long time customers, you’ll remember this as a powerful calendar filled with strategic – “what to do and when” strategies that agents could put into play every month.  Instead of having to wonder how they could effectively grow their business – they simply turned to the calendar to see what tools to deploy when.  It made marketing more effective, less stressful and a whole lot easier than creating everything themselves.

And now?  It’s online a digital format – so that everything is easy to access, fun to use and keeps you ahead of competition creatively, effectively and affordably.  And you can even now download it to your Google, Apple or Outlook calendars!

And we’re giving you three months of strategies at a time so you and your team can plan AHEAD and we can always ensure that the content is viable, fresh and timely all year around!

Each month you’ll find six components to watch for:

  1. calendar that shows you visually what days you’ll want to take action.
  2. A color-coded legend that will easily identify different market segments for you to target such as investors, sphere of influence, geographic farm and more.
  3. An action item list that gives you at least four results-focused action items you can take to build a stronger book of business.
  4. tip of the month that will often feature outside the box strategies that get you noticed.
  5. Insightful how-to videos to walk you through new concepts, products or systems in a fun, step-by-step way.
  6. A new version of our fun days schedule that shares fun and sometimes quirky holidays that allow you to reach out to your sphere in fun ways and be REMEMBERED.

Statistics tell us that 95% of your business will come from Family, Friends, Close Acquaintances or Referrals from one of these three groups.  These are the folks that make up your book of business – and savvy agents will tell you that’s where they put THEIR marketing efforts, energy and dollars.

As we head into 2014, we’re thrilled to bring this vital and helpful tool back to the industry.  Brokers, managers and training directors have found the Master Marketing Schedule to also be an incredible addition to their monthly sales meetings and training courses as a way to spotlight unique and effective ways for agents to market themselves without breaking the budget!

Bookmark the all new Master Marketing Schedule page today!

Have questions or need help?  Call us today at 866.405.3638.  We’re happy to assist! Want to get on the list for a free copy of our print version of the three-month calendar?  Click here to register for your free ProspectsPLUS.com account! 

Thank you to all our wonderful customers, clients and even industry icons who took the time to And the Winner Is - Revealing the Award Resultsshare their thoughts, experiences, and testimonials with us on our all new Google+ Page!  It’s been an exciting month to read all your kind words and great stories.

We put everyone’s name in to win and we’re thrilled to announce the winner of the iPad Mini is non other than long time, wonderful customer Phoebe Wealdon! Congratulations Phoebe!

I asked what her favorite things about using ProspectsPLUS.com were and she shared, “First of all, everyone is so nice.  Your customer service team is always helpful, even when I know I’ve sometimes asked the same question more than once!  I use the system to send holiday cards, Just Listed and Just Sold cards (they always make you look like you’re busy in a market place), and for the new year I’m going to start your Master Marketing Schedule strategy of sending the Neighborhood Update postcards to break into a new farm area!  As a visual person, I love the new Master Marketing Schedule.  It’s a great way to learn new ideas and stay on track! Thank you all so much!”

We had over 70 people enter for a chance to win and it’s been wonderful to connect with you all in this way!

And as it should be when all good contests end–we’re starting  a NEW ONE!  Ready to enter? 

November’s Prize will be a $250 gift card redeemable for any product on www.ProspectsPLUS.com. Choose from postcards, door hangers, presentation folders, business cards, flyers, brochures, newsletters, even mailing lists and more — or a combination of any or all of the above! We’ll even help you decide which will work best for you!

Entering is easy!  

  • Step one:  Visit our Google+ Page
  • Step two:  Post your review
  • Step three:  Stay tuned!  The next winner will be announced December 3rd!

It’s that simple!  And thanks again to everyone for joining in the fun!

 

Results Are In For Our Facebook Contest! winners are

by Julie Escobar

Wow!  Great shares from so many of you on what you’re doing that’s WORKING and smart strategies for the year ahead.  From our entire team, I’d like to thank everyone who participated in this fun contest!

Now, without further ado — our winners and their top insights for the new year!

First prize and the winner of an all new iPad Mini — Qabbani Goodwyn – who was quite prolific and specific — wrote:

THE CHALLENGE: Had a rare listing around $500k on which I received multiple offers and sold it in less than a week. Potential buyers kept asking me, “Do you have anymore listings like this one??” I wished so hard that I did, but didn’t know how I would get a similar listing or when that would happen.

THE ROUSE: I heard about the GettingListingsSold.com program right about the time this listing went to settlement. I wondered if all the testimonials on the site were true, and more importantly, could I achieve similar results. To be able to click a few places online and have these postcards canvassed to the area with no additional time consumption on my part was very alluring. If I got just one listing out of it, the ROI would be incredible!

PULLING THE TRIGGER: Instead of sending 100, I took a leap of faith and decided to send 275 postcards, jumbo size, not standard. I did this 11 days ago, with a positive expectation of success, even though I was leery as to if sellers between $500k and $1 million would respond to this type of marketing.

SUCCESS!: Within one week I received two calls – one from a neighbor a few doors down from my sold listing, and another from a homeowner facing foreclosure to needed to short-sale her home (larger than my original listing). I met with both homeowners immediately. The results – I am exploring foreclosure alternatives with homeowner #1 who will list with me if they can’t refinance, and the big news is that I secured a listing with homeowner #2 last night. It was a little uncanny that way that the postcard established “credibility” for me before I even walked in the door with these homeowners. They both were immediately very warm to me and were ready to get right down to business.

THE STRATEGIES: 
1. Made sure that I put “Short Sale Specialist” next to “Realtor” in my contact info, and also had a link to my CDPE website for distressed homeowners.
2. I included my personal statement/slogan on the back of the card, and added a call to action specifically with my phone number largely printed.
3. Rather than saying “Just Sold, yadda-yadda”, I highlighted how quickly I sold the previous listing and attributed it to my “12-point Social Media & Internet Marketing Plan”, and added “Let us get amazing results for you!”
4. It didn’t hurt that I’m with RE/MAX and our brand has top of consciousness with both buyers and sellers – so I showcased our “RE/MAX #1” logo.

I hope this testimonial is helpful to others 🙂 I plan to use the entire GLS program with every listing. I’m most excited by the Multi-Channel Direct Response Postcard. I will send out a minimum of 100 cards at the time of listing, and then another minimum 100 when it’s sold. I still need to buy an IPad or IPad Mini so that I can enhance the way I present at my listing appointments.

Thanks ProspectsPLUS!

Our second place winner who will receive $150 in free postcard marketing is…Maggie Dokic who shared her powerful experience from this year: 

The best tip I can give anyone wanting to maximize their marketing dollars is to use Every Door Direct Mail. For the same cost as traditional mail, you get to hit THREE times the household! I was able to bump up my mailings from roughly 300 pieces up to 1,000 by using EDDM instead of a mailing list. I sat down and picked out my routes. I even chose routes to add to those initial ones once I start seeing results (I want to reinvest as soon as I can!). I started out with 1,002 households for a mailing cost of about $146 (plus the postcards) and have my plan in place to add carrier routes systematically, until I am touching roughly 12,000 households in my chosen area. Yes, we know consumers are online and we have all that covered. But they also get their mail daily and we want them to see us there too. ProspectsPLUS! and EDDM both ROCK!

Our third prize winner of $50 in free postcard marketing is…Steven Laidley who shared:  

Since our office has been using MLS mailings ( about 6 months ago) our listings have increased about 30%. Our office is located in a condominium complex of approximately 150 units and the postcard mailings ,that your company has been sending out on our behalf, has many of our neighbors commenting about receiving them and how professional our new appearance is. We can attribute about a 30% increase in listings coming directly from unit owners that have received them. We have reasoned that this is the best advertising money we have ever spent, with results we can gauge definitively.

And our fourth place winner of $25 in postcard marketing is Gary Brand who was kind enough to share…

An e-marketing fellow recently told a group of Realtors that print advertising was a thing of the past. About a week later I put out a Prospect Plus Just Sold post card in the neighborhood around a home I had just sold. I printed it at home and it cost me $40.00 to mail it out. Got a call from a neighbor down the street to list his home and it SOLD quickly and I made $17,000 I think I’ll stick with my print marketing thank you very much! It’s just another important piece of my overall marketing program.

We had many, many great shares – all of which are worth reading as you set your sights on a new year ahead and what marketing strategies and solutions you’ll put into place.  Read them all by visiting our Facebook page!  Hit LIKE and read away – your fellow agents have been very generous in sharing the solutions that are working best for them!

Need help with your marketing plan for 2013?  Contact our team today at 866.405.3638 to discover which of the powerful tools, resources and strategies our winners and all our contestants share might work best for you!  We’re getting exciting about the new year and hope you are too!  

 

 

Tips from Our Valued Customers!great ideas

By Julie Escobar

We’re having a great time reading all the tips, strategies and ideas being shared by our valued customers during out holiday contest!  I’ve found that agents are always eager to learn what’s working and what’s not from their colleagues.  And it’s terrific to see that despite everyone coming from different cultures, companies and market areas – there are always common denominators amongst producers in this business and our customer responses spotlight just that!

Let’s take a look at some of what they’ve shared!

From Mildred Jones-King :  “I’m getting ready to order the Just Sold postcards. It’s a great way to let neighbors know that a house had been sold in their area.” 

Cara McLean Rolfes: “I have started using the just sold and just listed and it got me a listing the day after they went out!”

Jim Dobson:  The Just Listed/Just Sold postcards do the job! They are high quality and effortless to produce.

Kimberly Bouchey:  I like to use the Just Listed postcard to inform the neighbors and other prospective buyers what is available in their market. I usually follow this up with an Open House.

Tina’s Orlando Paradise Homes:   Just listed/sold postcards are great. I get calls from neighbors who find me with the cards in the mail. I love the system, (MLSmailings.com) –  I don’t have to do anything, it’s just done. Thank you.

Pat Taylor Bogenn:  Got a new listing from the “just sold” postcards with a few weeks of starting the program! Absolutely great, affordable marketing!

Jenny Hellman: I love the Just Listed and Just Sold cards. It’s a great way to get your name out in different neighborhoods. I have acquired 3 new listings so far as a direct result from the mailings. WOW!

Tina Chiles Herrmann:  I received several listings from your cards. Thanks for the ease of doing business.

Janet Buff:  Just Sold / Just Listed Postcards are my favorite marketing tools to use!

Eleonore Gerstenfeld:   The sale and sold cards are a great tool. I like the idea that neighbors know and send referrals.

Mark Miller:   Just Listed/Just Sold postcards are a valuable and affordable tool.

Farah Chowhdury:  Just wanted to let you all know I have collected 2 or 3 future leads by using just listed cards through prospect plus.  It was wonderful!

Diane Wilson:  I had used the Just Listed/Just Sold postcards for several years a few years ago I decided to stop. This summer I sold a condo for someone that had saved my Just Sold postcard for 3 years and they also bought a new home. Needless to say I signed back up for the system because it works! Thanks ProspectsPLUS!

Lori Spanbauer – Blazek Muller:   We have great success using Craigslist ads (from GettingListingsSold.com) for our properties this year. Just listed/Just sold cards are a great return on investment…every Realtor should use them.

Tricia Christlieb Yocum:  Just started an investor campaign since I have a few listings in that price range…expecting great success.

Maggie Dokic: The best tip I can give anyone wanting to maximize their marketing dollars is to use Every Door Direct Mail. For the same cost as traditional mail, you get to hit THREE times the household! I was able to bump up my mailings from roughly 300 pieces up to 1,000 by using EDDM instead of a mailing list. I sat down and picked out my routes. I even chose routes to add to those initial ones once I start seeing results (I want to reinvest as soon as I can!). I started out with 1,002 households for a mailing cost of about $146 (plus the postcards – cheaper in bulk!) and have my plan in place to add carrier routes systematically, until I am touching roughly 12,000 households in my chosen area. Yes, we know consumers are online and we have all that covered. But they also get their mail daily and we want them to see us there too. Prospects Plus and EDDM both ROCK!

Catherine Hallock:  All the products are wonderful. I really like the FSBO brochures; I always have a supply of them in my car so I can just leave them in people’s mailboxes. Works great!

Susan Kravick:  Refrigerator magnets are great. We mail them out now and then give them in the Chamber Welcome bags. I love seeing them in homes that I list or show. Great way to keep my name visible all year.

Cynthia Ferreira Fleming:  My service strategy is to go door to door with doorhangers and other marketing pieces. This allows me to make face-to-face contact with customers. Once people have a ‘real’ face to the name for the materials they are receiving in the mail, they generally feel more comfortable calling you!

Christine Rubin:  I plan to mail to my targeted areas more frequently in 2013, and follow-up with a phone call and door knock.  I also plan to integrate a custom mailer to be eye catching and even actionable.

Great shares from everyone!  THANKS so much!  If you’d like to learn more about our automated Just Listed/Just Sold postcards call Becky at 866.999.MLSM or visit us online at www.MLSmailings.com.  They’re easy, effortless, affordable and give you peace of mind because they go out without your having to lift a finger – so you ALWAYS know it’s done!

If you’d like to learn more about our all-inclusive Ultimate Marketing Toolkit that includes Craigslist Ads, Just Listed postcards, lead generation cards, single property websites and more – visit us online at www.GettingListingsSold.com or call our office at 866.405.3638.

If Every Door Direct Mail is something you would like to include in your marketing strategy in 2013 – visit us at www.ProspectsPLUS.com/EDDM2 or call us at 866.405.3638. Our team will be happy to help you choose your carrier routes, create your mailing piece and determine the frequency of mailings that will work best for you!

Just want to stay in touch with your sphere or farm with direct mail marketing?  Visit www.ProspectsPLUS.com or call our team to help you choose the postcard campaign that most resonates with your business, your market and your customers.

Phew! Can’t wait to see more ideas and suggestions in the coming weeks!  Now you could win– if you HAVEN’T entered the contest to win a free iPad Mini by sharing YOUR ideas, insights and best strategies  — what are you waiting for?  Get in on the action and you could be cruising the net on your all new iPad by the end of the year!

Click here to learn the details and get started – or just head on over to our Facebook Page and share your best marketing tools and advice with your fellow agents across North America!  Ready?  Set?  GO!   And remember – if you need help – we’re just a call away at 866.405.3638. 

Win an iPad This Holiday Season!

ShareYourStrategy_ContestGraphic (3)

By Julie Escobar

Deck the halls with lots of prizes!  I LOVE the holiday season – don’t you?  Everyone sharing and celebrating and connecting and sometimes RE-connecting and you can almost feel the lift in spirits and productivity can’t you?  We’ve had so many agents who very generously share their experiences with their colleagues on a regular basis – and we thought – what a perfect time to reward folks for doing just that!

So we’re kicking off a new contest and the rules are simple…SHARE your favorite strategy or experience using any of our products or platforms – ProspectsPLUS! softwareProspectsPLUS.com direct mail solutions or free reports, MLSmailingsautomated Just Listed/Just Sold postcard system, our GettingListingsSold.com Ultimate Marketing Toolkit – postcards, Craigslist ads, flyers, lead generation business cards, listing presentations, Every Door Direct MailDone for You Newsletters – and you could win an iPad Mini!

We want to send agents into the new year with a wide spectrum of powerful strategies, ideas and how-to’s for making an impact in their market – and we’re happy to reward agents just like you who are willing to share them!

So here’s how it works…

From now until December 20th – Choose your best experience or strategy using any of our products and share it with us on our Facebook Pageclick here to enter

You can share via

  • video
  • podcast
  • or just use your words (and a visual would be great!)

Be creative!

Let us know WHICH product or platform you’re using – and all the  ways you are using them most effectively, how they make your life easier, how they’ve saved you time or money – or what results you’ve seen (or all of the above!)  Be as specific as possible!

The best strategy will win! 

  • Grand prize:  An all-new iPad Mini! 
  • 2nd Prize: $150 in Free Postcard Mailings!
  • 3rd Prize:  $50 in Free Postcard Mailings!
  • 4th Prize:  $25 in Free Postcard Mailings!

The  Prize Winners will be chosen by a panel of five December 20th and announced December 21st.  Ok – what are you waiting for?  GO POST!  www.facebook.com/prospectsplus – Let’s get this holiday party started! 

OH – and if you haven’t ordered your holiday cards yet — we just put upholiday-postcards some new ones — go see!  Click here — and don’t forget to use PROMO CODE WINTERto save 12%!  Need help?  Call our team at  866.405.3638!

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