Three Extra Transactions in the Next 12 Months Guaranteed*
Game on! With 2012 coming up fast and most of you savvy enough to be already in game-changing, business planning mode – we decided to toss out a challenge for you!
- our direct mail postcards
- social media marketing
- and personal contact
And we’ll guarantee you an additional three transactions in 2012!
Here’s what you need to know: The National Association of REALTORS® tells us that statistically, 66% of ALL the business generated by the top 4% of successful real estate professionals today comes from only four sources:
- Close Acquaintances
- Referrals generated by the first three groups.
In fact, studies show that staying in touch consistently at least every 30 days should result in a transaction from one out of every twelve people in your sphere.
So why doesn’t EVERYONE connect and stay connected? Good question! We’ve found that most don’t do it for one (or all) of the top three reasons:
- They don’t have a list
- They think it costs too much
- They don’t know what to send
So we’d like to help you with all three – IF you’re ready to take the challenge!
Let’s get started today! First a little Q & A!
QUESTION #1: Who should be in your SOI (sphere of influence)?
ANSWER: Easy! Anybody who knows you by name and face and trust you enough to do business with you.
Question #2: Why is building your book of business or SOI so important?
Answer: Several reasons – here are the top contenders:
- It is less expensive to maintain the attention of people who know you, like you, and trust you… rather than to get the attention of people who don’t.
- These people are easier to find and so is their contact information.
- You already have the “home team” advantage with this group. They have a higher propensity to do business with you.
- If you are like most agents and don’t love to prospect, it is easier to work with a warm lead than a cold one.
- It is still the best way to ensure sustainable, repeatable, and most importantly PREDICTABLE income. Chasing the next deal out of desperation isn’t a fun way to live. You and your family deserve better.
- It allows you to build a saleable book of business. You can’t sell YOU; your business‘s biggest asset is your book of business, if handled correctly.
Question #3: How do I get started?
Answer: Get your list together! Remember those statistics above from NAR? Family, friends, acquaintances and referrals from all of those people? Start putting them in a database! We’ve got a paper version to use as a guide – but any kind of database or spreadsheet software will work. And if you’re too busy – all the kids and college kids are coming home from school – put them to work inputting data! You’ll want to get this done BEFORE January 1st rolls around! If you’re not sure where to start – download our BusinessBASE™ today by clicking here. In it you’ll find 150 people who SHOULD be in your SOI. You’ll also want to gather up all your client files and include all your past buyers’ and sellers’ information as well. (P.S. – While you’re on that resource page-make a file in your computer and download any of the free reports that we have to put in your listing and selling toolkit for 2012!)
Question #4: How many people do you need in your sphere to reach your 2012 goals in the next 12 months?
Answer: It’s in the math! Here’s a simple SOI Calculator
$______________ Desired income
$______________ Divided by Average Commission income
=______________ Equals the number of transactions you’ll need
=______________ Multiply the number of transactions by .66 to get how many will come from your SOI (Top producers report 66% of income come from SOI)
=______________ Multiply this number by 12 (Top producers average transaction from 1 in 12)
For example: If I wanted to make $100,000 next year and my average commission income was $6,000 then I would need 17 transactions to close next year to achieve my goal, 11 of which would come from my sphere (66%) which would mean if 1 in every 12 resulted in a transaction I would need at least 132 people in my sphere of influence to succeed. (You’ll also need to consider your closing ratio. If you are not a strong closer, you’ll need more people in your sphere to accomplish the same, or strengthen your closing skills! )
Question #4: What are the rules for the 2012 Challenge and Three-Transaction Guarantee? *
Answer: Our guarantee is this: If you mail 200 ProspectsPLUS! postcards per month to your sphere of influence, at least once per month, we will guarantee that if you can’t contribute at least three transactions within 12 months as a result of this program, you will receive a 100% refund of the cost of your mailings for the year.
In order to qualify for this guarantee you must:
- Send at least 200 ProspectsPLUS! or ProspectsPLUS.com postcards per month for a total of 12 months to a qualified list.
- If you’ve not received at least two transactions after six months, you must call our office at (800) 287-5710 and speak with Julie Escobar and agree to follow her specific coaching advice and work with her or her team to ensure you have everything in place to succeed.
- If after nine months you have still not received at least two transactions, you must agree to further coaching.
- If after 12 months you can’t contribute an Extra Three Transactions you will receive a 100% refund of the cost of the 200 mailings per month.
We’re ready for a great year ahead. We’re in for our part in the deal. Guidance, help with your lists, powerful direct response postcards that help brand you and keep you top-of-mind and systems that will allow you to pay as you go – and get great results along the way. We’ll be constantly updating our sphere of influence postcards in 2012 so that you have a wide spectrum of choices available. See some of most successful sphere of influence cards on our Specials Page today! Take special note to bookmark this page so you can take advantage of monthly promotional codes, special offers and see what’s new!
If you need help getting started, contact our inside account management team today at (866) 405-3638! They can help you choose the right campaign for you, get started on your list, share powerful resources with you and more!
Stay tuned for strategies on…
- How to add to your sphere of influence…
- How use niche marketing to increase your sphere…
- How to go the extra mile for your sphere…
- Invitations to free webinars…
And so much more! All right everyone — get on board for CHALLENGE 2012! Questions? Give us a call at 866.405.3638!