by Julie Escobar
Whenever I’m curious as to what’s new in the world of real estate service specialists, I go take a peek at my friend and powerhouse professional Virginia Munden’s Facebook page. Truly one of the coolest and most down-to-earth people you’ll ever want to meet, her business is growing at the speed of light and I’m sure it has everything to do with her commitment to customers and community. Want the same kind of results? Tune in…
Julie: Hello my friend! I was so inspired by your vlog (video blog) post the other day and your topic of becoming the “curator of your market” — tell me how you came about that term (which I love by the way) and what it means to you?
Virginia. Hello back! Love sharing coffee and ideas with you this morning! I’m so glad you liked the vlog. I love this topic as well. Being the Curator of your Market is simple. It’s a matter of going beyond what you’ve always done. You know, in the real estate industry –it’s always been that everyone is concerned with being #1 – yet few take the time to get to know their community, the people in it or the culture surrounding it.
Being a Curator means knowing all that makes that community thrive. Knowing the best schools, transportation routes, professional services and amenities, parks and trails are not enough…what makes a community special? Are the schools known for charities or professional sports or special foundations? Are the parks named after special people or founders of the community? Is the local business celebrating a milestone anniversary or have they made an impeccable donation to a hospital or ministry? It’s about diving in and getting to know everything that’s making your community tick, from the names of the business owners to the demographical changes, to the cultural expansion to what’s happening day in and day out that you can share back to your clients, customers and colleagues.
Julie: Awesome — so in other words, concentrating less on what’s going on in the whole of the market or global economy, less on what number you are in terms of agents in your area and more on the hyper-local information and community culture that consumers are hungry for-right?
Virginia. We, as agents, need to pay attention to what’s going on around us more so than ever now. Our communities and culture are shifting so fast. And if we don’t keep up with that change – how can we effectively communicate? I’ll give you a great example….