Sunday, August 20, 2017

Our Gift to You! Master Marketing Schedule for REALTORS 1st Quarter 2014

By Julie Escobar

As we head into a new year, we’re so excited to help our customers and real estate pros all over North America choose the systems, tools, and data to do just that is exactly what we’re passionate about. We get you. We’ve BEEN there!  Behind the scenes at our ProspectsPLUS.com team, there are collectively more than 90 years of real estate experience.  We know creating is HARD.  That’s why we’re so passionate about doing so much of the heavy lifting.

We’re thrilled to share the Master Marketing Schedule: Your Month-to-Month Guide for Strategic Marketing.  For our long time customers, you’ll remember this as a powerful calendar filled with strategic – “what to do and when” strategies that agents could put into play every month.  Instead of having to wonder how they could effectively grow their business – they simply turned to the calendar to see what tools to deploy when.  It made marketing more effective, less stressful and a whole lot easier than creating everything themselves.

And now?  It’s online a digital format – so that everything is easy to access, fun to use and keeps you ahead of competition creatively, effectively and affordably.  And you can even now download it to your Google, Apple or Outlook calendars!

And we’re giving you three months of strategies at a time so you and your team can plan AHEAD and we can always ensure that the content is viable, fresh and timely all year around!

Each month you’ll find six components to watch for:

  1. calendar that shows you visually what days you’ll want to take action.
  2. A color-coded legend that will easily identify different market segments for you to target such as investors, sphere of influence, geographic farm and more.
  3. An action item list that gives you at least four results-focused action items you can take to build a stronger book of business.
  4. tip of the month that will often feature outside the box strategies that get you noticed.
  5. Insightful how-to videos to walk you through new concepts, products or systems in a fun, step-by-step way.
  6. A new version of our fun days schedule that shares fun and sometimes quirky holidays that allow you to reach out to your sphere in fun ways and be REMEMBERED.

Statistics tell us that 95% of your business will come from Family, Friends, Close Acquaintances or Referrals from one of these three groups.  These are the folks that make up your book of business – and savvy agents will tell you that’s where they put THEIR marketing efforts, energy and dollars.

As we head into 2014, we’re thrilled to bring this vital and helpful tool back to the industry.  Brokers, managers and training directors have found the Master Marketing Schedule to also be an incredible addition to their monthly sales meetings and training courses as a way to spotlight unique and effective ways for agents to market themselves without breaking the budget!

Bookmark the all new Master Marketing Schedule page today!

Have questions or need help?  Call us today at 866.405.3638.  We’re happy to assist! Want to get on the list for a free copy of our print version of the three-month calendar?  Click here to register for your free ProspectsPLUS.com account! 

Kick Start Your 2014 Marketing BEFORE the New Yearprospectsplus cyber monday

Savings is serious business.  And for agents who are serious about growing their business to the next level and beyond aren’t leaving anything to chance.  While they’ll still probably revel in holiday festivities, they are putting together the groundwork and strategic plan to sail past their competitors in 2014, put more balance in their lives, and bring the best possible resources and service to the buyers and sellers they represent.

Eager to do the same?  Save now!  You don’t even have to wait!  Meet us in cyberspace from now through midnight on Monday, December 2nd and save 13% off ANYTHING on the site!  What do YOU want to stock up on while costs are super low?

  • Direct Mail Postcards (Use promo codes:  CYBER-S for standard sized postcards, CYBER-J for jumbo, first class mailed cards, CYBER-JS for jumbo cards mailed standard class,           CYBER-P for panoramic postcards, mailed first class, CYBER-PS for panoramic, mailed standard class, CYBER-M for mega size postcards, mailed first class, and CYBER-MS for mega postcards mailed standard class for 13% savings, not including postage)
  • Market Dominator – (Use promo code:  CYBER-D for 13% savings, not including postage.)
  • Newsletters (Use promo codes:  CYBER for newsletters printed and shipped to you, CYBER-N for newsletters printed and mailed for you, first class postage and CYBER-NS for newsletters printed and mailed for you, standard class postage for 13% savings, not including postage.)
  • Marketing Kits (FSBO, EXPIRED, LUXURY) – (Use promo code:  CYBER – for 13% savings.)
  • Business Cards – (Use promo code:  CYBER – for 13% savings.)
  • Brochures (Use promo code:  CYBER – for 13% savings.)-
  • Flyers– (Use promo code:  CYBER – for 13% savings.)
  • Door Hangers – (Use promo code:  CYBER – for 13% savings.)
  • Presentation Folders (Use promo code:  CYBER – for 13% savings.)

We’ve got a little bit of everything to help agents streamline their business, work smarter, not harder and connect both creatively and consistently with their sphere of influence and farm.

Pre-sale starts now! Save now through Monday, December 2nd at midnight! Good luck and happy shopping!  (No crowds, lines or parking problems! You’ve got to love cyberspace!)

Need help deciding which direction to take?  Contact our marketing team today at 866.405.3638! 

With less than 50 days left in the year, top producers are stepping up their game to ensure a great fourth quarter and to hit the new year with more momentum and production than ever. Ready to do the same?

Here are four top-producer tips for staying top of mind – and more importantly – tops in your market by consistently reaching out to your sphere-of-influence and farm areas. What’s in it for you? More client business, more referrals and happier customers who know they can count on you as a resource!

Wish Them Well…with Our Holiday Series

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Hard to believe the holiday season is already upon us! Sending holiday postcards is a great way to wish your clients well and let them know that you’re thinking of them. They’re perfect for opening that door to a follow up call to thank them for being a valuable client all year round. They’ll feel special, you’ll pick up a lead or two (or more) and you’ll set the stage for a great end of the year! Can’t beat that!

Inspire Them…with Our Inspiration Series

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Let’s face it – the world we live in today could certainly use a little more inspired thought! Stay in touch with these beautiful and motivating postcards which will remind clients that you are thoughtful, insightful and eager to be there for them in a quickly-changing and often-challenging market.  You never know — this  may be just the thing to make someone’s day!

Drive Them to Connect…with Our On-the-Web Series

We all know content is king in today’s world of internet and social media. How do you get your sphere and customer base to FIND you online? These handy postcards are perfect for doing the trick! Set up a blog or fan page just for your market and fill it with the hyper-local information consumers are hungry for and you’ll not only create a strong fan base—but drive your productivity way up as well as they share you content with friends and family!

Give Them Something to Keep…with Our Recipe Series

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Solve the “what to cook” dilemma for you clients and they’ll keep your cards (and contact information) right where they can get to it for years to come. We have agents who even purchase recipe card holders for their special customers so they have a way to hold on to each postcard in one place! (Quick thinkers!) The recipes are always delicious – and you’ll soon find yourself with customers “hungry” for more!  Look for the terrific holiday recipes!

Get into the Holiday spirit and send out some Holiday postcards today Just Click Here. For help picking the PERFECT CAMPAIGN for you,simply call our marketing team at 1.866.405.3638 today.

Two Things You Can Do to Predict and Project An Amazing Futurekeys to happiness

By Motivational Sales Trainer Todd Robertson

Picture this:  It’s January 15th of the new year.  You now have 10 good saleable, priced-right listings in your inventory.  You stop by an ATM machine to check your balance and are pleasantly surprised.  You are healthy, strong, feeling amazing all because one day — way back in November you made two decisions.

Who’s ready?   If you are willing to ask for help. If you are willing to push and challenge yourself, I promise you this can be you.

Right now as you read this, there are a couple of variables in your favor.  

1)  The holidays are just around the corner and each year we see about 80% of the nation’s Realtors go into hibernation mode.  Really it’s just another excuse for them not to prospect.

2)  90% of the agents in the nation “wait” for the business as opposed to putting systems in place and go after the business.

If you can get excited and realize these two variables are in your favor and make the following two decisions . . . the above Jan 15th can be yours.

1)  Time Block Prospecting.   If 90% of the agents are waiting for the business and if 80% are doing into hibernation – the scales of success are tilted in your favor if you are ready.  Pick one form of prospecting that you enjoy, that you are great at, and commit each day to a certain time frame – is it 3 hours?  Imagine compounding a great habit like this for one, two even three months.

2)   An exercise program.  All of us know that when we are on some type of exercise program we look better, feel better, have more pride and exude more confidence.  What is fascinating is 80% of people will also slack in this category as well during November and December.   You and I both know that there is still some fear and uncertainty in the minds of buyers and sellers.   And if decision number 2, institute some type of exercise program, will give us more power, more confidence more certainty, in addition to feeling better, sleeping better and being healthier . . .why wouldn’t we?

And if you can make these two things a REALITY? 

Let me then welcome to the new normal.

Want to learn more about Todd Robertson or his Coaching system?  Call him today at 702.683.1967.

If putting a system in place that will allow you to DOMINATE your market and capture 20% market share in the areas of your choice is something you’d also like to be part of your new normal — then stay tuned for our Market Dominator System.  

Want to learn more about putting those tools in place that make prospecting simpler, time-blocking easier and success just a system away?  Visit us online today at www.prospectsplus.com — or call our team at 866.405.3638. 

 

Shake Up Your Thinking & Your Business

By Julie Escobar

As a sales professional or any business minded entrepreneur really – one of the best pieces of advice I’ve ever heard was by Keynote Speaker Connie Podesta when she said, “NEVER be satisfied with the status quo.  It really is like throwing a monkey wrench into your creativity, forward motion and success.”  As one of the leading experts in CHANGE – Connie hits the nail on the head with that one.  (That’s a good one to even share with your kids if you have them!  Never too early to learn-right?).

Status quo is limited thinking.  It’s cementing your career and mindset in the past – and that my friends will never get you what you want in the future.  Look at it this way – our world is changing at lightning speed – and to get the most from our lives and careers – we’ve got to be willing to keep pace.  So let’s do this.  Let’s get UNSTUCK.  If you are finding yourself STUCK in old habits, old mindsets, old dialogues, old marketing plans, even the same old crowd that is bent on bringing everyone down – CHANGE things UP!

Pick a new niche – choose a new neighborhood as your geographic farm, contact the business owners in your market and create some alliances.  Be CONSISTENT.  Be CREATIVE.  Be COURAGEOUS. You don’t even have to try to re-invent the wheel!  Use systems that are timely, affordable and easy to implement- so that you can spend your priority time doing what you do best — connecting with PEOPLE.  Ultimately we are all in a service industry – and our business is connecting and communicating with the PEOPLE in our market areas.  Getting those folks in your market to know you, like you and trust you — is the foundation of a great book of business.

I love real estate industry icon Danielle Kennedy’s approach to creating new business.  She said, “I believe you should contact your past customers at least once a month in some way. Send out an email, postcards,  knock on the door with some door hangers,  mail a personal note — all of it. And work your way through the alphabet of your book of business at least every three months. Don’t worry about checking in, you’re not bugging them. Send them a picture of you winning an award, with a note telling them how much you appreciate that they are a part of what you do and that they’re wonderful. Put a system in place to contact them consistently. Plant those seeds for referrals. After all, as Woody Allen says, ‘80% of success is showing up!’  Farm every week, work Expireds every week and create a niche that you LOVE.  That way you’re never in fear of burning out – and perspective comes easily.”

So if you’re ready to make a change, grow your business and tell the status quo to move over – we’re right here to help you!  From creating the right marketing pieces for the right niches to consistently connecting and communicating with your sphere and farm – we’ve got you covered.  Call our team at 866.405.3638 today.