Tuesday, June 27, 2017

Kick Start Your 2014 Marketing BEFORE the New Yearprospectsplus cyber monday

Savings is serious business.  And for agents who are serious about growing their business to the next level and beyond aren’t leaving anything to chance.  While they’ll still probably revel in holiday festivities, they are putting together the groundwork and strategic plan to sail past their competitors in 2014, put more balance in their lives, and bring the best possible resources and service to the buyers and sellers they represent.

Eager to do the same?  Save now!  You don’t even have to wait!  Meet us in cyberspace from now through midnight on Monday, December 2nd and save 13% off ANYTHING on the site!  What do YOU want to stock up on while costs are super low?

  • Direct Mail Postcards (Use promo codes:  CYBER-S for standard sized postcards, CYBER-J for jumbo, first class mailed cards, CYBER-JS for jumbo cards mailed standard class,           CYBER-P for panoramic postcards, mailed first class, CYBER-PS for panoramic, mailed standard class, CYBER-M for mega size postcards, mailed first class, and CYBER-MS for mega postcards mailed standard class for 13% savings, not including postage)
  • Market Dominator – (Use promo code:  CYBER-D for 13% savings, not including postage.)
  • Newsletters (Use promo codes:  CYBER for newsletters printed and shipped to you, CYBER-N for newsletters printed and mailed for you, first class postage and CYBER-NS for newsletters printed and mailed for you, standard class postage for 13% savings, not including postage.)
  • Marketing Kits (FSBO, EXPIRED, LUXURY) – (Use promo code:  CYBER – for 13% savings.)
  • Business Cards – (Use promo code:  CYBER – for 13% savings.)
  • Brochures (Use promo code:  CYBER – for 13% savings.)-
  • Flyers– (Use promo code:  CYBER – for 13% savings.)
  • Door Hangers – (Use promo code:  CYBER – for 13% savings.)
  • Presentation Folders (Use promo code:  CYBER – for 13% savings.)

We’ve got a little bit of everything to help agents streamline their business, work smarter, not harder and connect both creatively and consistently with their sphere of influence and farm.

Pre-sale starts now! Save now through Monday, December 2nd at midnight! Good luck and happy shopping!  (No crowds, lines or parking problems! You’ve got to love cyberspace!)

Need help deciding which direction to take?  Contact our marketing team today at 866.405.3638! 

With less than 50 days left in the year, top producers are stepping up their game to ensure a great fourth quarter and to hit the new year with more momentum and production than ever. Ready to do the same?

Here are four top-producer tips for staying top of mind – and more importantly – tops in your market by consistently reaching out to your sphere-of-influence and farm areas. What’s in it for you? More client business, more referrals and happier customers who know they can count on you as a resource!

Wish Them Well…with Our Holiday Series

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Hard to believe the holiday season is already upon us! Sending holiday postcards is a great way to wish your clients well and let them know that you’re thinking of them. They’re perfect for opening that door to a follow up call to thank them for being a valuable client all year round. They’ll feel special, you’ll pick up a lead or two (or more) and you’ll set the stage for a great end of the year! Can’t beat that!

Inspire Them…with Our Inspiration Series

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Let’s face it – the world we live in today could certainly use a little more inspired thought! Stay in touch with these beautiful and motivating postcards which will remind clients that you are thoughtful, insightful and eager to be there for them in a quickly-changing and often-challenging market.  You never know — this  may be just the thing to make someone’s day!

Drive Them to Connect…with Our On-the-Web Series

We all know content is king in today’s world of internet and social media. How do you get your sphere and customer base to FIND you online? These handy postcards are perfect for doing the trick! Set up a blog or fan page just for your market and fill it with the hyper-local information consumers are hungry for and you’ll not only create a strong fan base—but drive your productivity way up as well as they share you content with friends and family!

Give Them Something to Keep…with Our Recipe Series

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Solve the “what to cook” dilemma for you clients and they’ll keep your cards (and contact information) right where they can get to it for years to come. We have agents who even purchase recipe card holders for their special customers so they have a way to hold on to each postcard in one place! (Quick thinkers!) The recipes are always delicious – and you’ll soon find yourself with customers “hungry” for more!  Look for the terrific holiday recipes!

Get into the Holiday spirit and send out some Holiday postcards today Just Click Here. For help picking the PERFECT CAMPAIGN for you,simply call our marketing team at 1.866.405.3638 today.

Two Things You Can Do to Predict and Project An Amazing Futurekeys to happiness

By Motivational Sales Trainer Todd Robertson

Picture this:  It’s January 15th of the new year.  You now have 10 good saleable, priced-right listings in your inventory.  You stop by an ATM machine to check your balance and are pleasantly surprised.  You are healthy, strong, feeling amazing all because one day — way back in November you made two decisions.

Who’s ready?   If you are willing to ask for help. If you are willing to push and challenge yourself, I promise you this can be you.

Right now as you read this, there are a couple of variables in your favor.  

1)  The holidays are just around the corner and each year we see about 80% of the nation’s Realtors go into hibernation mode.  Really it’s just another excuse for them not to prospect.

2)  90% of the agents in the nation “wait” for the business as opposed to putting systems in place and go after the business.

If you can get excited and realize these two variables are in your favor and make the following two decisions . . . the above Jan 15th can be yours.

1)  Time Block Prospecting.   If 90% of the agents are waiting for the business and if 80% are doing into hibernation – the scales of success are tilted in your favor if you are ready.  Pick one form of prospecting that you enjoy, that you are great at, and commit each day to a certain time frame – is it 3 hours?  Imagine compounding a great habit like this for one, two even three months.

2)   An exercise program.  All of us know that when we are on some type of exercise program we look better, feel better, have more pride and exude more confidence.  What is fascinating is 80% of people will also slack in this category as well during November and December.   You and I both know that there is still some fear and uncertainty in the minds of buyers and sellers.   And if decision number 2, institute some type of exercise program, will give us more power, more confidence more certainty, in addition to feeling better, sleeping better and being healthier . . .why wouldn’t we?

And if you can make these two things a REALITY? 

Let me then welcome to the new normal.

Want to learn more about Todd Robertson or his Coaching system?  Call him today at 702.683.1967.

If putting a system in place that will allow you to DOMINATE your market and capture 20% market share in the areas of your choice is something you’d also like to be part of your new normal — then stay tuned for our Market Dominator System.  

Want to learn more about putting those tools in place that make prospecting simpler, time-blocking easier and success just a system away?  Visit us online today at www.prospectsplus.com — or call our team at 866.405.3638. 

 

Shake Up Your Thinking & Your Business

By Julie Escobar

As a sales professional or any business minded entrepreneur really – one of the best pieces of advice I’ve ever heard was by Keynote Speaker Connie Podesta when she said, “NEVER be satisfied with the status quo.  It really is like throwing a monkey wrench into your creativity, forward motion and success.”  As one of the leading experts in CHANGE – Connie hits the nail on the head with that one.  (That’s a good one to even share with your kids if you have them!  Never too early to learn-right?).

Status quo is limited thinking.  It’s cementing your career and mindset in the past – and that my friends will never get you what you want in the future.  Look at it this way – our world is changing at lightning speed – and to get the most from our lives and careers – we’ve got to be willing to keep pace.  So let’s do this.  Let’s get UNSTUCK.  If you are finding yourself STUCK in old habits, old mindsets, old dialogues, old marketing plans, even the same old crowd that is bent on bringing everyone down – CHANGE things UP!

Pick a new niche – choose a new neighborhood as your geographic farm, contact the business owners in your market and create some alliances.  Be CONSISTENT.  Be CREATIVE.  Be COURAGEOUS. You don’t even have to try to re-invent the wheel!  Use systems that are timely, affordable and easy to implement- so that you can spend your priority time doing what you do best — connecting with PEOPLE.  Ultimately we are all in a service industry – and our business is connecting and communicating with the PEOPLE in our market areas.  Getting those folks in your market to know you, like you and trust you — is the foundation of a great book of business.

I love real estate industry icon Danielle Kennedy’s approach to creating new business.  She said, “I believe you should contact your past customers at least once a month in some way. Send out an email, postcards,  knock on the door with some door hangers,  mail a personal note — all of it. And work your way through the alphabet of your book of business at least every three months. Don’t worry about checking in, you’re not bugging them. Send them a picture of you winning an award, with a note telling them how much you appreciate that they are a part of what you do and that they’re wonderful. Put a system in place to contact them consistently. Plant those seeds for referrals. After all, as Woody Allen says, ‘80% of success is showing up!’  Farm every week, work Expireds every week and create a niche that you LOVE.  That way you’re never in fear of burning out – and perspective comes easily.”

So if you’re ready to make a change, grow your business and tell the status quo to move over – we’re right here to help you!  From creating the right marketing pieces for the right niches to consistently connecting and communicating with your sphere and farm – we’ve got you covered.  Call our team at 866.405.3638 today.

And How Are Agents are Using it to Create Strong Market Positions?eddm

By Julie Escobar

As agents are assessing what has worked and what hasn’t this year and planning ahead for next – one thing for certain, Every Door Direct Mail has made quite the rounds as a terrific tool for the money for budget-conscious agents and seems to be the way to go to jump start a big shift in market share.

As a big fan of common sense marketing – you can’t beat the price or the deliverability.  Two factors that usually are quick to stop agents in their tracks from consistently and effectively marketing themselves and their listings.  Add in the fact that agents don’t even have to have a LIST – and you’ve got a trifecta of marketing savvy!  Every Door Direct Mail or EDDM is just smart for today’s budget-conscious agents.  You take a postage rate of just 16 cents and you can get in literally EVERY door in a geographic area with your message, your brand and a great call to action – do that consistently over the course of six months – you’ve got yourself name recognition, top of mind awareness – and as the gurus will tell you – listing leads pouring in.  (Which again, makes sense – choose an area where there is good turnover or one right on the verge of some change and you’ve got a recipe for a listing inventory windfall!)

If you’re not familiar yet with EDDM- it’s a relatively new service produced by the post office that allows you to choose a carrier route (fairly simple to map out with a handy tool), and deliver your marketing piece to every single mailbox on that route for as low as 16 cents postage per piece.  There are some size restrictions (though you can send a larger piece for the same price) and you do have to choose the entirety of the route.  (So say a route has 600 homes – you don’t have the flexibility of sending to just 400 of them for example.)  But for agents eager to break into a new area and establish themselves as a neighborhood specialist – this really is as good as it gets price factor wise.

I love that there is so much buzz about this product.  Just a word of warning when you’re getting caught up in the hype.  You don’t need a fancy, tricked-out, six-week, 32-CD course to use this product.  It’s pretty simple and it works.

Will you have questions?  Absolutely.  It’s new and it’s got some twists and tricks that can make it easier or harder depending on your knowledge of it.  But that’s what we do.   Walk people through the twists and tricks.

We also gathered some GREAT insights from agents who are rocking this program and we featured them in an article 3 Do’s and Don’ts of Every Door Direct Mail.  If this is something you’d like to explore – check that out and see what’s working for agents just like you.

Honestly?  If you’re ready to break out and create a real presence in your market area with higher exposure for less marketing dollars, this really is a great tool to do the job.  And you don’t have to have a guru to do it.  Just call our team at 866-405-3638 and they’ll be happy to walk you through it, find your carrier routes, choose a template that works for you and get you off and running in no time.  You can also walk through a ‘tour’ of what it is, what it isn’t, how it works, how it doesn’t right online.   You can even call us at 866.405.3638 and have one of our team members on the line when you do so if you have questions you can say, “Hey – how do I…?” and they’re happy to help you find the answers you need.  We’re kind of fun like that (in a non-guru kind of way!)

Have fun with it.  Get creative.  Be sure to have some great direct response offers on your marketing piece so people will be compelled to raise their hands and contact you. And we have some REALLY COOL pieces in the works that are going to knock your socks off for this platform!

Like any other marketing tool out there though – be consistent!  If you’re going to send just one mailing – don’t expect the phone to ring off the hook.  A smarter choice is to pick a smaller carrier route and send every month or every other month for the next six months to a year – THAT’S a brand builder.  Go for it! Check it out today or  call us at 866-405-3638 and good luck!