Tuesday, September 26, 2017

Top agents don’t listen to nay-sayers. The people that say “that won’t work”. They dig in. Find the possibilities. Embrace the opportunities.  Make it happen.

A new week ahead. Are you ready to knock it out of the park?  If so, let’s go!

Remember the 3-7-27 Rule of Branding. 

  • It takes 3 touches for someone to remember your name.
  • 7 touches for them to put your name with your business.
  • 27 for your name and business to become a brand.

How many VIPs in your Sphere of Influence can you reach out to today to get closer to your goals?

#realestatemarketing #notimelikethepresent #3727law

We’re here if you need us. Call our marketing team at 866.405.3638 today.

Don’t miss out! Remember to jump into our big contest this week! 

CLICK HERE TO LEARN HOW YOU CAN WIN $10,000.

Have you entered the 10K Realtor Contest yet? If not, why not?  We are loving the creativity of our current entrants and we encourage you to jump in with your own photo and strategy. There’s no purchase necessary and who couldn’t use a shot at $10,000? 

How do you do it?

  • Grab your copy of the Master Marketing Magazine and pull out the Master Marketing Schedule poster. If your calendar is missing or you didn’t get your magazine, you can request an additional copy at blog.prospectsplus.com/magazine.  We’ve noticed some folks are posting the downloadable schedule from our blog schedule page, but the official rules call for you to use the actual poster.
  • Hang your poster on the wall or in your cubicle.
  • Take a photo or video of you with your Master Marketing Schedule poster, and be sure to get in the shot! 
  • Check out John’s post as a great example
  • Go to www.facebook.com/ProspectsPLUS, and tell us your favorite strategy from the schedule in your Facebook post, you’ll find we have strategies for each week, and a monthly tip as well in the calendar. Choose the ones that most resonate with you and share how you’d use it in your marketing.
  • Have some fun with it! Our judges will base their decisions on creativity and originality – so don’t hold back!

For full contest rules and conditions, go to blog.prospectsplus.com/contest-official-rules.

Why use the Master Marketing Schedule? Our customers tell us it takes the stress out of deciding what to do each month to stay in front of their sphere of influence, geographic farm and niche markets. They also tell us it helps them stay on track, so that their marketing doesn’t slip through the cracks during these busy buying and selling seasons. It’s what we designed it to do! Help agents grow their businesses with more ease and less stress.

If you need help with your marketing, please call our support team at 866.405.3638. That’s what they do best! 

 

 

 

 

 

 

 

 

 

 

Last chance. Jump into the June contest. We’re giving away four hundred dollars in gift cards away on July 5th to help make your marketing sizzle this summer. Entering is simple. Share your ProspectsPLUS.com experience on our Google+ Page or Facebook page today.

#realtorlife #inittowinit #realestatemarketing

Need help? Call our team at 866.405.3638! 

by Julie Escobar

Do you know the biggest difference between the agents who not only survived but thrived during the market downturn? They had a book of business. A solid one. A database of people that they consistently connected with month-after-month. Year-after-year.  Why does that make such a difference? Because we know that statistically one in twelve of those people — the ones who already know you, trust you, and like you — will send business your way each year.  So, it SHOULD be on the top of every agent’s to do list – but it is not.

First, build it! If you’ve not yet put your sphere of influence database together, there’s no time like the present to start.

  • 20 Year Value of a Real Estate CustomerInclude every one of your past buyers or sellers. (Unless there are people you would truly never want to work with again, and we’ve all had those!) This is a top tier in your book of business.
  • Add friends, family and colleagues.
  • Get creative!  Start adding all the people that you connect with on a regular basis such as your children’s coaches, doctors, dentists, optometrist, car salesman, insurance salesman, hairdresser, mechanic, electrician, plumber, etc. Anyone you do business with, is a great candidate for referrals. You can find a list of the 250 people who should be in your sphere here. 

Next, grow it! As we head into a new month, remember to make an appointment with yourself every month to review for at least one hour where you are in terms of your book of business.  Ask yourself these four questions:

  1. How many past clients will I contact this month? 
  2. What is my focus? 
  3. Who can I add to my database?
  4. What’s working and what’s not? 

Lastly, nurture it!  Some of the best ways to nurture your list are…

  • Send: monthly postcards or newsletters.  Our Community News is very popular and agents love the done-for-you content. The Content Cards and Listing Inventory Series are also top performers.
  • Call: Connect with everyone in your book of business twice a year. Most agents break their lists down into weekly and daily increments, then hit the phones as part of their daily to-do list.
  • See: Host a customer appreciation event once a year. An end-of-summer picnic might be perfect for getting face-to-face with past customers and thanking them for their business (and referrals).

Building your book of business, for some, isn’t the exciting part of the business. But when your get the 20-year value of everyone on that list, you can start to see it as a priority! Look to our Master Marketing Calendar for some fun reasons to stay connected with your sphere and keep your conversations interesting!

You may also want to check out our Specials page which changes monthly as we add new content, tools and budget-saving promo codes! 

Need help? Contact our team today at 866.405.3638! 

 

 

Left in the Year — How Will You Spend Them?

by Julie Escobar

We are more than halfway through the year. Just better than two hundred days left. What you do now will determine what kind of holidays you’ll have. Whether you’ll hit those goals you set in January. Whether you’ll finish strong and kick off the new year with ease. So, what’s it going to be? Let’s take a look at some ways you can get back on track or keep on track:

  1. Review your SMART goals weekly. Create a means to measure where you are in relation to your goal. Use a chart, a checklist, or an integrity partnership to review your progress. When you wait months or an entire year to review – it’s impossible to know whether you are on track or off. Top agents always know their numbers, always have a visual of the goals that they are passionate about and are always re-calibrating their time, tools, training and activities to ensure they achieve the goals they set.
    • Specific
    • Measurable
    • Achievable
    • Relevant 
    • Time bound
  2. Get out of stealth mode. The idea that the business will just come to you in today’s market is false. There is considerable competition so get out from behind the desk or computer and get out into the markets in which you want to build market share. Knock on doors. Meet the neighbors. Leave branded collateral pieces at local professional offices and waiting rooms where possible. (Think doctor’s offices, car dealerships, etc.)  Host events. Ask questions. Sponsor sports teams. Donate the bounce house at the neighborhood event. Show that you are the face of real estate in your area.
  3. Reach out to your sphere. If you’re not touching base with everyone in your sphere at least twice a year, then you are leaving money on the table. We know statistically that one in twelve will result in business or referral every year. But NOT if you don’t stay in touch. Many agents use holiday cards every month with a message on the back to keep connected. Others choose newsletters or content cards as a monthly “touch”. Whatever you choose, be sure you are consistent. It’s one of the best things you can do to build and grow your referral base.
  4. Never neglect your neighborhood farm.  Your competition won’t be and they’ll take market share wherever they can find it.  If you’ve got an area that you want to dominate in, consider our Market Dominator system, or using the Listing Inventory Series to stay in touch every month. Top of mind awareness is crucial in today’s market. Attend every neighborhood function and be sure you are walking your farm with content-rich collateral at least twice per year.
  5. Add at least five people to your marketing list per week.  Always be in networking mode and always look for ways to grow your database and sphere. Committing to adding five people per week means you’ll add 260 to your sphere. To help you put that in context, I used our SOI calculator to show you what that looks like. I entered $200,000 as an annual goal, and an average commission of $6,000 – which told me that to realize that goal I’d need 33 transactions. Using the national stats that 66% of business comes from an agent’s SOI, I calculated that I needed 264 people in my SOI to realize my goal.  You can calculate how many you need here. 
  6. Be consistent. I can’t stress this one enough. One and done marketing has never, ever earned anyone a good living. If you’re not touching base monthly or at least quarterly, you are leaving the door open for your competition to create the top of mind awareness that you could be earning. That’s like handing away future commissions to other agents. To succeed at high levels, you’ve got to stay on top of your marketing game and stay present in your market place. Using smart time management and done-for-you marketing tools can help.

Remember we are here to help. Our company is steeped in real estate experience and we train our marketing team to know exactly what agents just like you need to succeed and excel. We want to help you make the most of the last 200 days of the year — and every day after that as well. Visit www.prospectsplus.com today or call our team at 866.405.3638 to learn more.