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Friday, April 19, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Shannon recently ordered Homes & Life Magazine (shown above). To learn more, Click Here.

    Congratulations, Shannon Hart, on winning this week’s contest!

    Shannon had the following words to say about her success sending marketing out from ProspectsPLUS!,

    One of the best if not THE best company for marketing for realtors. I constantly use their informative flyer templates already filled out for me and their Homes & Life Magazine is branded with my info for clients and prospects at such an affordable price. I was lucky to stumble upon them.

    Their systems help you create systems and stay in touch with your database and future clients. They have postcard systems like no other already figured out for you. Check them out ASAP, I promise you have found a gold mine with ProspectsPLUS!!

    -Shannon Hart

    Shannon, thank you for your review. We truly appreciate you and your support!

    Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.
    Leave feedback on Facebook, HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!

    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

    2. The Free 6-Month Real Estate Marketing Planner

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Real Estate Business Plan

    The Free Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, and closings needed throughout the year to achieve your financial goals  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

      It’s been years, but I still remember my landlord — a real estate agent — calling me and asking if I knew anyone who wanted to buy or sell a home. At the time, I didn’t. 

      More than that, I truly wanted to help him and felt bad I couldn’t. I genuinely liked the man, and, believe me, the next day, I kept my ears open for real estate chatter.

      Step one toward getting new referrals is to be a nice person people want to help. Step two? Ask for referrals. 

      Ask everyone. Your sphere of influence then connects to their sphere, and each person you contact broadens your possible referral base exponentially.

      But that just covers the basics. There is so much more that agents can do to get more referrals.

      The Bedrock: Relationship Marketing

      According to author Mari Smith, relationship marketing emphasizes customer satisfaction and retention with an eye toward building profitable long-term relationships. 

      It differs from other forms of marketing by focusing more on the client relationship. Its key principle is client retention.

      The good news for the real estate agent is that relationship marketing is less expensive in the long run than other forms of marketing.

      “Acquiring a new customer can cost five times more than retaining an existing customer,” according to Taylor Landis at OutboundEngine.com.

      The Get More Referrals Series is shown to the left. To see more, Click Here.

      Who’s in your Database?

      If your database is populated with only former clients, you’re missing out on a huge chunk of business. 

      You should have every single person you know in your CRM – from your hairdresser to your aunt Martha. If they’re breathing, they should be in there.

      Here’s why this is important: the relationship marketing approach also focuses on the customization of your marketing efforts.

      In his book “Purple Cow: Transform Your Business by Being Remarkable,” marketing whiz Seth Godin agrees and insists that you should “differentiate your customers … Find the group that’s most likely to influence other customers,” suggests Godin.

      It starts with asking the right question: “Who do you know who is looking to buy or sell a home?”

      When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Planner

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Online Real Estate Business Plan

      The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

        Do you ever wonder why they don’t call you a “lead generator” instead of a real estate agent? After all, generating leads consumes a huge portion of the typical agent’s work week.

        If you’re new to the business, getting leads is a make-or-break proposition. Either you generate solid leads, or you go out of business.

        Yes, this is not the best time to hunt down real estate consumers. The media is doing a good job of scaring them away from the market. But there are buyers out there.

        We asked several agents we know what they’re doing right now that is inexpensive, and they graciously allowed us to share their answers.

        1. Tweet 

        Although we don’t recommend Twitter for marketing your real estate business, we thought diehard Tweet fans might enjoy this tip.

        Anytime you have a free couple of minutes, hop on Twitter and type “moving to [name of the city]” in the search box. You can use variations of the search term as well. Try these:

        • Buy a house in [name of city or name of the neighborhood]
        • Best neighborhood in [name of city] to buy a house
        • Real estate agent in [name of market]

        These were off the top of our heads, and you’ll no doubt come up with more.

        This tip, by the way, comes from Bernice Ross at Inman.com.

        2. Content works if done right

        According to statistics at Placester.com, more than three-quarters of homebuyers who use the internet when house hunting say that they prefer reading articles over being blasted by ads or self-promotion when visiting an agent’s website.

        “Any old message or clever tagline isn’t going to pique their interest – what they crave now is useful, interesting content,” cautions Seth Price at Placester.com.

        Content marketing won’t give instant results, but when it starts working, you’ll wonder why you didn’t start long before.

        By the way, a brilliant way to increase your site’s visitors is by posting and sharing content about local businesses on social media. Be sure to send a copy to the business so they can share the free advertising with their readers.

        3. Use others’ listings

        No listings of your own? Ask your colleagues if you can share their listings on your blog and social media. Facebook is an especially good platform for sharing listings, as long as you don’t do it too often.

        Stick to listings taken within your brokerage, and talk it over with the listing agent first.

        Bonus tip: Spread the truth about what’s happening in the market. Nobody knows better than you that the market isn’t as bad as the media makes it out to be. People are looking at homes, this is an excellent sign that real estate is alive and kickin’!

        When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals.   – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

          Christie’s recent mailing was a Just Listed postcard (shown here). To learn more, Click Here.

          Congratulations, Christie Love Oakley, on winning this week’s contest!

          Christie had the following words to say about her success sending marketing out from ProspectsPLUS!,

          “These guys are professional and they make it so easy! Thank you!”

          – Christie Love Oakley

          Christie, thank you for your review. We truly appreciate you and your support!

          Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

          HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

          Leave feedback on Google HERE.
          Leave feedback on Facebook, HERE.

          *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

          Don’t forget to watch for next Friday’s email announcing the weekly winner!

          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here

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