Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
Deveisha recently sent out a Spring Begins Postcard (shown above). To learn more, Click Here.
Congratulations, Deveisha on winning this week’s contest!
Deveisha had the following words to say about her success sending marketing out from ProspectsPLUS!,
“My Real Estate business has grown tremendously since using ProspectsPLUS!. Thank you for helping me to market myself in this industry.”
-Deveisha Shedden-Brown
Deveisha, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Roxane recently sent out a Recipe Series Postcard (shown above). To learn more, Click Here.
Congratulations, Roxane on winning this week’s contest!
Roxane had the following words to say about her success sending marketing out from ProspectsPLUS!,
“I have been using Recipe postcards for my SOI for almost two years now. I have received many positive comments from this list about how they look forward to receiving the cards each month and have tried some of the recipes.”
-Roxane Morrison
Roxane, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $125 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Strategic Marketing Planner
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
“I think I’ll send my new patient a $50 Macy’s gift certificate to thank her for allowing me to perform her annual physical,” said no doctor, ever. Come to think of it, my hairdresser, accountant, and lawyer have never gifted me either.
Yet real estate agents, somewhere along the line, came up with this notion that they absolutely must provide a closing gift to their clients.
Obviously, the agent who first gifted a client must’ve found the practice successful because it was quickly copied and has now become standard practice.
Does giving a gift to a client make you memorable? If that were the case, more service industries would take up the practice, don’t you think? I don’t know about you, but I return to my hair stylist every month because I love the way she cuts my hair.
My accountant saves me money on my taxes. So, is it the gift that makes them remember you, or was it your performance?
Let’s take a look at some of the pros and cons of giving closing gifts, to real estate clients.
Pros
I’m not a tax expert or an accountant, but the IRS says agents can deduct up to $25 for each person they gift during the year. No, that’s not a whole lot of money and if you make the big bucks, you’ll need to buy a whole lot of gifts throughout the year to even put a dent in your tax bill.
If you feel you must give a gift, consider handing your clients the keys to their new home on a quality (meaning, not plastic) keychain. With your branding on it, you’ll be able to deduct it as a marketing expense and possibly get a larger deduction. Talk to your tax professional.
A swanky annual client appreciation event, on the other hand, will give you a bigger tax deduction as well as put you right back there at the top of their mind.
The Content Card Series is shown above. To learn more,Click Here.
Cons
Since referrals are the lifeblood of a successful real estate practice, and keeping them coming in requires remaining top-of-mind with former clients, it would have to be a major gift to make you memorable throughout the years.
What will make you memorable is frequent contact throughout the year — the birthday cards, the client appreciation events, and the ongoing direct mail campaigns.
Here’s something else to consider: you are a buyer’s agent. You have been at your client’s beck and call, spending weeks or even months driving your clients to house after house before they finally found one they wanted.
You submitted the offer, you coordinated your client’s end of the transaction, and you smoothly paved the way to a successful close. All parties are satisfied with the outcome. In return, you are paid a percentage of the sales price of the home.
You did your job and you got paid. Shake hands, as business people do, thank them for their business, and move on to your next client.
The subject of closing gifts, as you know, is a point of contention among agents. How about you? Do you gift?
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
In an era dominated by digital communication, the debate over the effectiveness of email versus traditional mail continues to be a hot topic, especially when it comes to newsletters.
While email newsletters have become a standard in many marketing strategies, there’s a compelling case to be made for the enduring impact of mailed newsletters.
The following are five advantages printed newsletters have over emailed newsletters.
1. A Tangible Impact Mailed newsletters have a physical presence that digital communication lacks. The tactile experience of holding a well-designed, professionally printed newsletter can leave a lasting impression.
This tangible impact contributes to increased retention and engagement as recipients are more likely to spend time with a physical piece of mail than a fleeting email in their crowded inbox.
2. Avoids the Abyss of an Email Inbox Email inboxes are often inundated with a barrage of messages, making it challenging for your newsletter to stand out.
Mailed newsletters, on the other hand, don’t compete for attention like in a crowded digital space.
When your newsletter arrives in the mailbox, it can command undivided attention, escaping the often-overlooked fate of an unopened email.
The Market Dominator Newsletter Tri-fold is shown above. To learn more, Click Here.
3. A Higher Perceived Value Printed newsletters are associated with a higher perceived value. The effort and cost involved in creating and physically mailing a newsletter convey a sense of commitment and importance.
This translates to your audience assigning a higher value to the content within a printed newsletter compared to an easily created and dismissible email.
4. Enhanced Brand Recall A well-crafted mailed newsletter has the potential to enhance brand recall. The visual and tactile elements, coupled with the sensory experience of reading through the content, in hand, create a memorable interaction.
This can contribute to a stronger connection between your audience and your brand, fostering long-term engagement.
5. Less Competition Equals More Attention With the saturation of digital content, your email newsletter might get lost in the shuffle.
Mailed newsletters face less competition, providing you with a better chance of capturing your market’s attention. By arriving in a less cluttered space, your message is more likely to be noticed and absorbed.
The unique benefits offered by mailed newsletters make them a vital addition to any comprehensive marketing strategy.
The tactile nature, avoidance of inbox saturation, perceived value, and enhanced brand recall contribute to the high level of effectiveness established by mailed newsletters.
When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazin
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Online Real Estate Business Plan
The Real Estate Business Plan allows you to enter your business goals for the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your financial goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
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