Wednesday, April 24, 2024

Lisa Gray

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Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.

    Eva’s latest postcard mailing is from the Shifting Market Series (shown above). To learn more, Click Here.

    Congratulations, Eva Lewis, on winning this week’s contest!

    Eva had the following words to say about her success sending marketing out from ProspectsPLUS!,

    “This is the only direct mailing company I use. The site is easy to navigate, and they are really quick with getting the mailer distributed.”

    -Eva Lewis

    Eva, thank you for this amazing review. We truly appreciate you and your support!


    Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

    HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

    Leave feedback on Google HERE.
    Leave feedback on Facebook, HERE.

    *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

    Don’t forget to watch for next Friday’s email announcing the weekly winner!


    PLUS: When you have time…below are some marketing tools to help support your success.

    1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

    Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

    2. The Free 6-Month Done-For-You Strategic Marketing Plan

    The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

    3. The Free Interactive 6-Month Real Estate Business Review

    The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

    4. The Become a Listing Legend Free eBook 

    This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

    Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


      A few years ago, when Spencer Krull, Director of Training and Productivity Coach at Keller Williams Santa Monica, CA, was a working agent, he talked to me about his coach, Steve Shull of Performance Training.

      “Real estate agents always like to complicate things, and we love getting in our own way. Steve simplified the process for me,” he said.

      Although he resisted the idea, his coach convinced him to try door-knocking. “I door-knocked three times a week. It worked,” Krull said. “Coaching is only of value if you’re going to do what your coach tells you to do.”

      From simple steps, such as those suggested to Krull, to attitude adjustments, there’s a lot to be said for business coaching.

      “I am really in the breakthrough business. I help people to find a way to break through from where they are to where they want to be,” Tony Robbins tells Inc. editor-in-chief Eric Schurenberg.

      How to choose a real estate coach

      When you’re thinking of hiring a coach, consider the different types and formats out there. There are many options, from real estate specialists to general business and inspirational coaches.

      Coaching comes in various formats, from e-courses to teleconferences and webinars to live, one-on-one sessions.

      Choosing “the one” isn’t easy and gets even more confusing if you turn to Google to learn how.

      The Inspiration Series is shown above. It’s available for single postcard mailings and as a scheduled campaign. To learn more, Click Here.

      Entrepreneur Tim Kitchen hired a coach to help him with his startup, Exposure Ninja. It’s a rather long story, but the coach’s advice cost Kitchen loads of money. The lesson learned is to “ … only take the advice of people who have done what I want to do,” he tells Alison Coleman at Forbes.com.

      Sometimes, someone who hasn’t walked in your footsteps may be just what you need, as President Bill Clinton found out when he sought out the help and advice of Tony Robbins.

      On the other hand, many coaches specific to the real estate industry have done what you want to do. And, because results are dependent on so many variables, it’s challenging to pick “the best.” Some agents have worked with several coaches before finding the right fit.

      Take a look at this blog post over at TheClose.com. Emile L’Eplattenier breaks down The Best Real Estate Coaches of 2023 and lets you know what niche each fulfills.

      Don’t give up if you don’t feel comfortable with the first coach you try because finding the right one can launch your career to heights you never thought possible.


      PLUS: When you have time…below are some marketing tools to help support your success.

      1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

      Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

      2. The Free 6-Month Done-For-You Strategic Marketing Plan

      The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

      3. The Free Interactive 6-Month Real Estate Business Review

      The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

      4. The Become a Listing Legend Free eBook 

      This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

      Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


        Charlotte’s latest postcard mailing is from the Just Sold Multi-Photo Series (shown above). To learn more, Click Here.

        Congratulations, Charlotte Castro, on winning this week’s contest!

        Charlotte had the following words to say about her success sending marketing out from ProspectsPLUS!,

        “ProspectsPLUS! is the icing on the cake for me! The simplicity of the website and fast turnaround makes my job of prospecting so much easier!”

        -Charlotte Castro

        Charlotte, thank you for this amazing review. We truly appreciate you and your support!


        Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*

        HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.

        Leave feedback on Google HERE.
        Leave feedback on Facebook, HERE.

        *If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.

        Don’t forget to watch for next Friday’s email announcing the weekly winner!


        PLUS: When you have time…below are some marketing tools to help support your success.

        1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

        Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

        2. The Free 6-Month Done-For-You Strategic Marketing Plan

        The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

        3. The Free Interactive 6-Month Real Estate Business Review

        The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.  – Click Here

        4. The Become a Listing Legend Free eBook 

        This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

        Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here


          Learning on the job isn’t a bad way to become a successful agent: it’s safe to say pretty much every agent follows that path. After all, real estate school teaches nothing about how to run a real estate business.

          That path, however, diverges at some point, separating the highly ambitious from the more complacent.

          While those on either path can benefit from a business or life coach’s services at some point in their careers, it’s typically the former who seek them.

          “Struggle + Coach = Achievement”

          This is claimed by the amazing author Sean Everett at medium.com. “If you remove the struggle, there’s no need for a coach because it means you’re not working towards anything great.” 

          If you are working toward greatness and have hit a wall, a coach may be just what you need to break through it. But there are other benefits a coach can offer as well.

          The Holiday scheduled campaign is shown above. To learn more, Click Here.

          How to know if you need a coach

          If you haven’t a clue about last year’s production (hey, you’re not the only one!), let alone the past three years, if you don’t have a business plan or a marketing budget, if you have no idea how to raise your production, you need a coach.

          Some top coaches on Forbes Coaches Council suggest additional symptoms of someone needing a coach:

          • Feeling overwhelmed – that you don’t have control over your real estate business, or “feeling like there is too much to do and too little hours in the day.”
          • You need someone to talk to about your business, to bounce ideas off.
          • You’re frustrated because you know what to do yet don’t do it.
          • You aren’t getting the results you want in your business.
          • You feel paralyzed.
          What you may get out of working with a coach 

          The late and legendary NFL coach Tom Landry summed up coaching in one sentence: “A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be.”

          All agents, even newbies, can get something out of working with a coach. 

          Don’t agree? 

          An Inman survey from a few years back shows that “the vast majority of agents working with coaches see a return on investment.” In fact, 90 percent of them said that in their first year of working with a coach, their production increased 10 percent or more.

          Thirty-five percent said their business increased up to 26 percent more and nearly 10 percent saw an increase from 100 to almost 200 percent. 

          Convinced yet?

          Think of a coach as being a fresh set of eyes. Someone who can look at you and your business in a way that you can’t. 

          It’s lacking that “big picture” thing that causes many of us to hit the wall. Then, paralysis sets in and we’ve no idea how to lift our legs and, if we can, which direction to tell them to carry us.

          Come back soon for part 2, where you’ll learn how to choose the perfect real estate coach for your business.


          PLUS: When you have time…below are some marketing tools to help support your success.

          1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine

          Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card!Click Here

          2. The Free 6-Month Done-For-You Strategic Marketing Plan

          The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here

          3. The Free Interactive 6-Month Real Estate Business Review

          The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals.   – Click Here

          4. The Become a Listing Legend Free eBook 

          This image has an empty alt attribute; its file name is Become-A-Listing-Legend-3D-Book-White-274x300.jpg

          Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here