Lisa is an accomplished marketer with years of expertise in direct response marketing, digital marketing, data analytics and business development working with both B2C and B2B.
David’s latest mailing is a Get More Listings Scheduled Campaign shown above). To learn more, Click Here.
Congratulations, David Janssen, on winning this week’s contest!
David had the following words to say about his success sending marketing out from ProspectsPLUS!,
“ProspectsPLUS! is my go-to company. I’ve used them several times and have always had a great experience, and the products are amazing. I love the postcard campaigns! Simple to set up and it’s done for me each month without me needing to remember to do it. This has helped me become the neighborhood real estate agent much faster than I could have imagined.”
-David Janssen
David, thank you for your review. We truly appreciate you and your support!
Don’t Forget to Enter For Your Chance to Win a $75 ProspectsPLUS! Gift Card! (see how below)*
HOW TO ENTER: Just leave feedback regarding how using marketing from ProspectsPLUS! has impacted your business, and you’re automatically entered into our next contest.
*If you’ve already entered our drawing in the past and haven’t won, you don’t need to enter again. Your entry remains valid, and you still have a chance to win.
Don’t forget to watch for next Friday’s email announcing the weekly winner!
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Quick! What is the purpose of your real estate website? It’s a given that some of the most common purposes are to showcase your listings, offer IDX for home shoppers, and create brand awareness.
All worthy goals for real estate agents.
Reaching those goals requires website traffic, otherwise, you’re just whistling in the wind.
If you want your real estate website to attract visitors and generate leads, you need to pay attention to it. Today, we take a look at five ways you can optimize your real estate website to get more eyes on it.
1. Is your real estate website design responsive?
“A responsive web design automatically adjusts for different-sized screens and viewports,” according to the folks at bluecorona.com.
Why is this important?
U.S. adults spend more than five hours per day on their smartphones, generating more than “… 60% of website traffic,” according to Robin Layton at allconnect.com, a broadband marketplace.
This means that the chances are excellent that your website traffic will come via potential clients searching on their smartphones. If your site isn’t responsive they most likely won’t stick around to see what you have to offer.
Real estate agent websites seem to draw more traffic when keywords are local.
Oh, imagine that! All real estate really is local.
If I want to purchase or sell a home in Las Vegas, NV, I won’t be asking Google to show me homes for sale or listing agents in Nevada.
Since all real estate is local, all keywords on your site should be local as well. This includes specific neighborhoods.
Purchase a ProspectsPLUS! Gift Card. The perfect gift for real estate agents. Plus, save 10% off of every gift card purchase. To learn more,Click Here.
3. Are you consistently adding new content to the site?
The best way to do this is by blogging, consistently.
Keep visitors up-to-date on what’s happening in the local market. Offer reviews of places you like to eat, drink (coffee or cocktails!), get your dog groomed, etc. The topics are endless.
Be sure to send copies of business reviews to the business owners. You may just earn a spot on their blog! Instant traffic.
Don’t forget to shoot these blog posts out to your social media platforms as well.
4. Include testimonials
This tip isn’t so much to help generate traffic as it is to help impress the visitors you are able to attract.
Sure, you can toot your own horn, but that will most likely go in one ear and out the other.
Social proof is far more convincing and relatable and can positively impact their choice of an agent.
Visitors are also more likely to stick around longer. After all, others find you trustworthy, so why shouldn’t they?
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Exorbitant interest rates and a still very tight inventory of homes for sale have locked a huge swath of starter home buyers out of the market.
So, it probably came as no surprise to you when the media noticed that the luxury home market was rolling along just fine.
It makes sense when you think about it. There is a whole pool of buyers out there who can pay cash for a home and, thus, refuse to play the mortgage game.
Luxury homes in Silicon Valley, Seattle, and Nashville, TN, for instance, are on a tear. In fact, they’re the top three fastest-moving markets in the country.
No, we haven’t forgotten that all real estate is local. Naturally, this run on luxury homes by those flush with cash isn’t a nationwide trend.
“In the Stamford, Connecticut, metro area, for example, homes in the tiny towns of Greenwich and Darien, as well as Torrington, lingered on the market for 114 days before they were sold,” according to Abby Montanez with the Robb Report.
Bone up on your local luxury market
Luxury homes are a bit more challenging to price, in case this is your first foray into the lux market. Unlike tract homes, no two are identical.
It also takes more money to market a luxury home than a starter or mid-range home. Marketing materials need to be sophisticated and stylish. Photos should be shot by a luxury real estate professional.
You need to enter the niche with solid knowledge of how to price luxury property, insight as to how to market unique properties, and a robust marketing budget.
That said, if you lack any of the three, consider becoming a luxury buyers’ agent.
Get to know the local high-end inventory and, if possible, tour as many as possible. Determine the lifestyle each home represents and how you would relay that to potential buyers.
This is a nutty real estate market that demands creative thinking on the part of agents. But getting experience in the luxury home niche may just turn out to be the best thing you can do right now for your real estate business.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Someday, probably sooner than we imagine, sellers will be competing for buyers, while buyers will have vastly more choices in homes.
First impressions matter, but never more so than when there aren’t enough buyers in the market.
When it comes to showcasing your listings, high-quality photography can make all the difference.
If you’ve never used the services of a pro real estate photographer, you’ll want to read on to learn why you should.
And, most importantly, discover the questions you should ask to ensure you get the right photographer for your real estate business.
Why clear, compelling listingphotos are important
We asked our agent friends who use professional photography in their real estate business why they feel it’s important.
It makes a great first impression
Your listings are essentially your products, and first impressions are crucial. Compelling photographs are the first point of contact for prospective buyers, drawing them in and sparking their interest.
Showcases a property’s best features
Skilled real estate photographers know how to capture a property’s strengths and minimize its weaknesses. They use their expertise in lighting, composition, and post-processing to make a home look its absolute best.
The Calendar Series postcard is shown above. To learn more, ClickHere.
Increases online visibility
We already know from the various ocular movement studies that buyers’ eyes go right for the photo as soon as they pull up a listing. If there is no photo, they leave the page.
If the photo is dark, crooked, or otherwise amateur in nature, most will also leave.
Results in faster sales and higher prices
Properties with professionally photographed online listings tend to sell faster and often at higher prices.
Helps you ace your listing presentations
Who is more likely to ace the listing presentation, the agent with DIY photographs of past listings or the one with gorgeous, jaw-dropping photographs?
Here are the questions to ask when interviewing a photographer
Can I see your portfolio? Reviewing a photographer’s previous work will give you a sense of their style and the quality of their work.
Are you insured? Ensure that the photographer carries liability insurance in case of any accidents or damages during the shoot.
What equipment do you use? Ask about the type of camera, lenses, and lighting equipment they use to ensure they have the necessary tools for the job.
Do you offer post-processing services? Inquire about their editing and retouching capabilities to enhance the final images.
What is your availability? Confirm that the photographer can accommodate your scheduling needs, including weekends and evenings if necessary.
Do you provide virtual tours or drone photography? These additional services can enhance your listings and attract potential buyers.
Yes, hiring a professional photographer will eat into your commission check. But without one, you may not even get the listing.
With the right photographer, you’ll have the tools to make a lasting impression and close deals more effectively.
PLUS: When you have time…below are some marketing tools to help support your success.
1. Put Your Real Estate Business a Step Above with Your Own Branded Magazine
Homes & Life Magazine is a customizable magazine with rich, full-color content and a sharp, professional aesthetic. It includes compelling, direct, response-driven articles written by real estate industry experts and engaging lifestyle content. Send out Homes & Life Magazine in Just Minutes – No Minimums Required. Or we’ll ship it to you. Homes & Life Magazine is the ultimate “Coffee Table Lingerer”! …and it costs less than sending a greeting card! – Click Here
2.The Free 6-Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 6-Month Guide that strategically defines what marketing to do and when. Four key market segments include niche Markets, geographic farming, sphere of influence, and past clients. – Click Here
3. The Free Interactive 6-Month Real Estate Business Review
The Free Interactive 6-Month Real Estate Business Review allows you to enter your business goals for the remainder of the year and get a breakdown of how many prospects, listings, closings, and so on are needed to reach your goals. – Click Here
4. The Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
Prev