Saturday, March 24, 2018

Julie Escobar

Julie brings more than 20 years of sales and marketing experience in the real estate and speaking industries. From copy writing to convention management, you will find her consistently seeking out innovative solutions, fresh ideas, as well as creative products and tools for the real estate industry.

MLSMAILINGSProspectsPLUS!, real estate industry leader in personal marketing software brings AUTOMATION to the industry.

Expanding on the company’s widely popular lead generating products, MLSListings.comTM offers this fully automated system of sending customized, laminated Just Listed and Just Sold postcards to an agent’s farm area and Sphere of Influence. This state-of-the-art, patent-pending process automatically integrates with local MLS providers and organizations across the country to generate full color “Just Listed” and “Just Sold” postcards with property and agent photos, logo and personal contact information. First class postage is affixed, the cards are addressed and laminated and mailed to 100 or more homes within a radial search of the property address. A mailing list and .JPEG image of the postcard is then emailed to the agent for follow up for just and e-marketing of your new listing, and within 48 hours of receiving notice of your new listing, your customized postcards are on their way to the post office for fast, timely delivery to your market area.

With a price point of just .45¢ per standard sized postcard including first class postage or just .75¢ for a Jumbo postcard, and a one time .08¢ per record cost for the list of neighboring homeowners, agents are now able to maximize their exposure with minimal cost and zero effort! With well over 5,000 satisfied customers, this system has proven a win-win for agents committed to competing in today’s challenging market. adds to the company’s flagship philosophy of helping agents effectively leverage their market share by providing the right piece for the right person at the right time and super-powers their lead generating ability. NAR statistics show 86.5% of all buyers and sellers remember the names of only one to two realtors, proving that the need to maintain name recognition in the marketplace is critical to success.

“In one neighborhood alone, I sold 3 homes so far as a direct result of leads generated by your automated postcards! I know it works!” says Tim Hayes, RE/MAX Masters in Southlake. Georgia Alpizar of Keller Williams Realty adds, “For the busy agent, this is the fastest, easiest, highest quality tool to market your seller listings for more leads. The cards look great, generate leads and because it is the only truly AUTOMATED system out there, it is a no-brainer! Sign up and go! I recommend it to all of MY agents!”

“Combining fundamental marketing strategies with fresh ideas and new approaches has always been the strength of our products. Now, more than ever, we can give our clients the best tools in the industry to help them not just meet, but exceed their real estate goals!” says Jim Morton, President of ProspectsPLUS!

If you are interested in this product, please visit our website  For a limited time, enter the Priority Code JULIE to waive the current set-up fee of $24.95.     

ProspectsPLUS!, Account Representatives are available in most areas to offer a free in office Master Marketing MeetingTM which shares with your associates over three strategies for success in today’s tightening market as well as 103 new ways to find prospects! If you have just 30 minutes and at least 10 agents in your office, invite one of our platform speakers in to share with your team the right tools, techniques and systems they need to increase their productivity, find balance in their life and careers and develop the right kind of foundation to sustain ANY market.

For questions or information, call Julie at 1.866.405.3641 today. Please visit us online at to discover the best in the business for giving your company and your agents the flexibility to market with the right tool, to the right person at the right time.

WebinarsProspectsPLUS! has released the first-quarter schedule for its popular training Webinars. The schedule appears below and also can be viewed at

“We are thrilled to present timely topics, innovative solutions and guest presenters for 2008,” shared Director of Corporate Marketing Julie Escobar. “It is our privilege to bring solutions to today’s challenges, as real estate professionals seek to compete and excel in a shifting market. We have added management and coaching elements and are currently securing dates for the second quarter, with topics such as short sales, power recruiting and customer relationship management!”

Participation is FREE and easy! Simply bookmark the site, and click on the Webinar link of choice. You will receive an email reminder of the time and date, along with the passcode and phone number for each Webinar you sign up for.

2008 First-Quarter Webinar Schedule

January 7 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

January 9 @ 3:00 EST: Support Call Recruiting, with Jim Morton
Company President Jim Morton discusses how creating and maintaining office teamwork and synergy is a vital component for both recruiting and retention in today’s market. Support Call Recruiting helps you do both with a system that doesn’t cost a penny–but the rewards can be immense!

January 14 @ 1:30 EST: Presentation Tools, with Gay Jones
Ever hear the old saying, “Presentation is everything?” That’s especially true in today’s competitive market. Learn the tricks of the trade from Regional Director Gay Jones as she discusses how to effectively use your ProspectsPLUS! Presentation Tools!

January 21 @ 1:30 EST: ProspectsPLUS! 101, with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

January 28 @ 1:30 EST: Corporate Marketing System, with Scott Gregory
Ready to become the “go-to agent” in your market for every local company with 25 or more employees? This unique competitive-edge system allows you to dramatically increase your BusinessBASETM, turn the Do Not Call Registry on end, and strategically build a strong referral foundation!

February 4 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

February 11 @ 1:30 EST: BusinessBASETM, with Tanja Kor
Ready to earn 6 ADDITIONAL COMMISSIONS IN THE NEXT 12 MONTHS? We’re here to help! Regional Director Tanja Kor discusses the most powerful tool around for building your book of business to consistently and effectively achieve repeatable, sustainable success.

February 13 @ 3:00 EST: Get Results Every Time, with Guest Wayne Einhorn
Join industry leader and coach Wayne Einhorn as he shares top recruiting and management strategies for getting real results in EVERY market, EVERY time.

February 18 @ 1:30 EST: ProspectsPLUS! 101 with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

February 25 @ 1:30 EST: FSBO Success, with Todd Robertson
How would you like to have FSBOs calling you for a change? Join Todd as he shares the strategies savvy agents use to become FSBO leaders in their markets.

March 3 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

March 10 @ 1:30 EST: Data Mining, with Billy Allen
As one of the most powerful and important tools in today’s industry, data mining enables agents to take target marketing to a whole new level. Join Billy as he shares how to manipulate national databases to segment your marketing, increase your response rates, find new niche markets and, of course, continuously build your book of business!

March 12 @ 3:00 EST: Recruiting for Results in a Shifting Market, with Carol Johnson
Industry icon Carol Johnson shares some of the superstar strategies she has gleaned from the best in the business for getting real recruiting results in today’s quickly changing market.

March 17 @ 1:30 EST: ProspectsPLUS! 101, with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

March 24 @ 1:30 EST: Working With Expireds, with Mike O’Boyle
Effectively marketing to expireds takes the right tools, technology and mindset. Learn all three and more as Mike O’Boyle shares the secrets top producers use to turn expireds into listings… and listings into SALES.

Learn more about these powerful training tools by visiting You also can find more cost-effective ways to boost production while saving time and money at While you’re there, remember to sign up for our FREE Master Marketing NewsletterTM and request your FREE 24-month Master Marketing ScheduleTM. Do you have at least 10 agents and 30 minutes to spare at your next sales meeting?
Call us to schedule a FREE Master Marketing MeetingTM! This fast-paced presentation provides agents with data-mining strategies, corporate marketing ideas, objection-handling techniques, FSBO tools and more. In just 30 short minutes, your agents will discover easy-to-implement tools and techniques designed to quickly boost their productivity-and their sales! Call Julie Escobar toll free at 866.405.3641, or visit today!

“I have been using ProspectsPLUS! for my marketing for the past four years. No other program or service compares to the quality and range of pieces found in ProspectsPLUS! I use these tools all the time, and it has really contributed to the growth of my business.

For example, the FSBO First Aid brochure has helped me acquire over 30 listings in my area. From these listings, I have earned over $40,000 in commissions! I am crazy about your program and recommend it highly to other agents. In fact, I have recently purchased my own franchise, and I am looking forward to my agents getting exposed to it when Roberta Ross comes back to speak in our office. I also recently purchased RecruitingPLUS! and look forward to digging into it and ramping up my recruiting efforts, as well!”

ProspectsPLUS! President Jim Morton has PPAC Logoannounced the launch of ProspectsPLUS! Achievement CoachingTM. Through a strategic partnership with EDI Achievement Coaching Inc., clients now have access to world-class one-on-one coaching.  

“What we are most excited about is the experience that the Entrepreneurial Development Institute (EDI) brings to our partnership,” said Morton. “Their experience, combined with our innovative and proprietary tools, will give brokers and agents a leg up in this challenging market.” 

ProspectsPLUS! Achievement CoachingTM is a revolutionary marketing-based, prospecting-enhanced system. While most real estate coaching programs rely heavily on cold calling or referral strategies, this product includes an often-missed yet critical component: marketing solutions.

“Never before have REALTORS® had access to a premium program that allows them to combine their natural abilities with the horsepower of a business-development engine like ProspectsPLUS!,” explained EDI President and coaching industry veteran Wayne Einhorn. “What a tremendous opportunity to mesh the best of both-and really impact the careers and lives of real estate professionals.”

ProspectsPLUS! Achievement CoachingTM gives associates a proven end-to-end marketing system that enables them to build a strong, viable book of business. A committed coach is available to walk shoulder-to-shoulder with them as they work toward their goals-enabling them to catapult their income by tens of thousands of dollars in the first year alone.

“What really sets us apart is the ability to coach agents specific to their business,” shared Ramona Williams, Director of Business Development for ProspectsPLUS! “For example, if an agent hates to work with FSBOs, then the likelihood of them excelling in that market segment is slim. We leverage their strengths, build on them and then help them find more market segments to increase their sphere of influence. We also are thrilled about the opportunity to help our customers further implement the systems and solutions in our software so that they can take full advantage of all that it encompasses.”

“Since I started working into my BusinessBASETM and coaching with ProspectsPLUS! in two short weeks I’ve been able to kick up some business in a “down” market,” shared Michael Sullivan with Fonville Morisey Realty.  “By calling a past client, I found out that in August he and his wife had a baby girl and he’s going into the daycare business.  He wants me to find him a daycare center with a price tag of about one million dollars.  Four other pieces of business also come from past clients and my BusinessBASETM.  Each of these past clients will be selling their current homes in January and moving up.  In each of these instances we’ve had very real and earnest discussions regarding price and condition of property and each ‘client’ is working to have their home in the best possible condition for marketing.  They have been very open and positive with respect to my pricing recommendations.  We also have a very good idea as to exactly where their new homes will be and what those homes will look like.  Thank you for coaching me.  It’s working!”

ProspectsPLUS! Achievement CoachingTM members will kick off the new year with:

· an assessment call to pair them with the perfect coach

· a personalized S.W.O.T. analysis

· an MBA-quality business plan

· a 2008-2009 Master Marketing ScheduleTM

· 2 one-on-one implementation calls per month

• additional Webinar training and toolsNow more than ever, agents are seeking innovative tools, techniques and strategies to help them thrive in today’s challenging market. ProspectsPLUS! Achievement CoachingTM may be just the system you need to navigate the journey to success.

Learn more about this powerful tool and find out if coaching is right for you by visiting, or call Ramona Williams toll-free at 866.405.3638 today!

HolidayAgentGiving Yourself the Gift of Perspective for the New Year
By Julia Escobar, Corporate Marketing Director
An old axiom reminds us that perspective is everything. In today’s quickly changing market, it’s easy to get caught up in survival tactics. Keeping your wits, humor and focus in check will give you the gift of perspective as you face the new year.

Amidst the whirlwind of holiday parties, meal making and family gatherings, set aside a day or two just for you to build the framework for the year ahead. A head start on the new year will give you forward momentum, a system to follow and genuine peace of mind.

1. Develop Your Plan. With paper and pencil in hand, or fingers poised over your keyboard, put your plan in place. Having this map to follow and refer to throughout the year will keep you focused and productive.

First, know what you have to make and what you want to make, then develop your budget accordingly. Be sure to include your family’s goals in determining your number. Knowing that you are working hard for a new car, family vacation or college tuition goes a long way with your family when long hours are the norm. Now, ask yourself the
following questions:

  1. What is my required income?
  2. How many closings do I need to reach that goal?
  3. How many listings do I need for that number of closings?
  4. How many sales do I need to close?
  5. What % of my listings expire?
  6. What % of my contracts close?
  7. How many contacts are needed for an appointment?
  8. How many appointments are needed for a listing?
  9. How many people do I need to contact daily?

By calculating how much you need to make and tracking that number all the way down to daily activity, you can plot your course for the next 12 months. Make a simple graph you can fill in each day to measure your daily contacts, appointments scheduled, listings taken and closings. This visual will serve as a daily/weekly/monthly reminder of where you are in relation to your goals. Feeling ambitious? Take that calculation further and add your two-year and five-year goals.

2. Create Your Calendar. Taking the time now to calendar your activities for the coming year will create a balance for your personal and professional life. Scheduling family time, vacation time and personal time will help maintain your humor and sanity as you make your way through 2007. This way, if you know you need to make 20 contacts per day to reach your goals, you will be able to plan ahead for those days or weeks you plan to take for yourself instead of playing the stressful game of “catch up.”

As you plan out the next 12 months, include opportunities to learn new skill sets, timely techniques and market solutions that will help you stay forward of your competition. You may want to incorporate local, regional and national conventions or networking opportunities into
your calendar to ensure yourself of new opportunities and
educational experiences.

Consider automating portions of your marketing, using systems such as our This system automatically sends out your Just Listed and Just Sold postcards by integrating with your local MLS provider. Whether you are at work or at play, your marketing is always working for you!

3. Create an Integrity Partnership. As an independent contractor, it is often too simple to give yourself “a day off.” In completing step one, you know how many days per week, per year you need to stay on task to realize your goals. A success strategy many top producers use is an integrity partnership–a mutual relationship with another agent whom you respect and admire. It’s a wonderful way to ensure that you both stay focused and productive.

Set aside time to meet with your integrity partner each week. You can share your goal graph and weekly activity; brainstorm new ideas, strategies and objection handling techniques; and bring each other the accountability factor needed to push forward each day. The benefits of this teamwork are far reaching. In addition to higher production, most find themselves with better time management, more balance in their lives and a consistent means of strengthening the skills and techniques necessary to becoming or maintaining status as a top producer.

4. Find a New Niche. Niche marketing is not new, but developing a new avenue for your personal business may be new to you. As you build your client base, expand your horizons to become the “go to” agent in your market area for whatever specialized target market suits you best. Perhaps you would like to help local renters realize their dreams of becoming first-time homeowners. You may want to develop a referral network among small-business owners in your area or work with investors in the luxury home market. Seniors, medical professionals, educators, accountants and builders are just a few of the targeted demographics that could benefit from your particular brand of spark and skill. Experiment this year by adding at least one new market group to your client base.

5. Break Time and Breathing Room. The only successful business plans are the ones we actually implement. All work and no play not only makes for a dull life, but also is counterproductive to our life goals. The mind, body and spirit need time to rejuvenate and refresh in order to meet the pace and expectations our careers require. Be sure to build break time and breathing room into your busy days. At least one day a week, several breaks during the year and scheduling your days to include personal and family time, not just business time, will make staying on track a simpler, more palatable process.

Ours is a constantly changing industry that can and will create stressful situations throughout the year. Put a plan in place to consistently learn new systems and stay on track for your goals, and couple that plan with the right perspective. This will allow you to take each new curve in stride as you keep pace with your career goals.

For more ideas on how you can continuously impact your market area, visit Request our free Master Marketing Schedule to guide you through 24 months of strategic marketing campaigns. If you have questions or ideas that you would like to share, call Julie at 800.287.5710.