Sunday, August 20, 2017

Julie Escobar

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Julie brings more than 20 years of sales and marketing experience in the real estate and speaking industries. From copy writing to convention management, you will find her consistently seeking out innovative solutions, fresh ideas, as well as creative products and tools for the real estate industry.

Was YOUR Name Drawn?

Wow! Big thanks to all our amazing contestants this past month! We had some terrific entries – and we thank you all so much for sharing your ProspectPLUS.com experiences! If your name wasn’t drawn – no worries! We’re kicking off our newest contest starting today! 

Our $250 winner is Cindy Larussa who shared, “I’ve been using ProspectsPLUS! for about three months now for all my marketing needs. They are always very professional and quick to get my orders out. I’m more than pleased with the work they do for me and I love the ease of their website. I feel their prices are great! I won’t go anywhere else!”

Our $100 winner is Pam Saunders who shared, “ProspectsPLUS! offers not only exceptional service (Ramona is always knowledgeable and helpful), but, the quality and professional content on their products are outstanding… I highly recommend them for all your marketing needs.”

Our $50 winner is Shaunda Howerton who shared,  “I am very pleased with my experience using ProspectsPLUS for the first time. My postcards look great and I found a template that I can call my own! I certainly will use them again and budget them into my marketing expenses for years to come!”

Ready to throw your hat in the ring? This month, we’re changing it up again! First prize for our July contest will be an Amazon Echo Show (A $229 value)! The Echo Show is everything people love about the Amazon Echo – but now features video and images! We will also be giving away two $100 ProspectsPLUS! gift cards. 

Entering is easy!  Leave your review of your ProspectsPLUS.com product or service on our Google+ Page or our Facebook Page today! Our next drawing is August 1st. 

We’d also like to invite you to join us in our goal to raise $30,000 for St. Jude Children’s Research Hospital®! We are matching every donation this year, dollar-for-dollar! Learn more at blog.prospectsplus.com/st-jude. For the month of July, we will give 10% of every order of the all new Football series of postcards (excluding tax and shipping charges) to help the families and kids at St. Jude!

See this year’s designs here.  Your customers will love them!

Need help? Contact our team at 866.405.3638 today. 

 

 

 

 

 

 

 

 

 

 

Last chance. Jump into the June contest. We’re giving away four hundred dollars in gift cards away on July 5th to help make your marketing sizzle this summer. Entering is simple. Share your ProspectsPLUS.com experience on our Google+ Page or Facebook page today.

#realtorlife #inittowinit #realestatemarketing

Need help? Call our team at 866.405.3638! 

by Julie Escobar

Do you know the biggest difference between the agents who not only survived but thrived during the market downturn? They had a book of business. A solid one. A database of people that they consistently connected with month-after-month. Year-after-year.  Why does that make such a difference? Because we know that statistically one in twelve of those people — the ones who already know you, trust you, and like you — will send business your way each year.  So, it SHOULD be on the top of every agent’s to do list – but it is not.

First, build it! If you’ve not yet put your sphere of influence database together, there’s no time like the present to start.

  • 20 Year Value of a Real Estate CustomerInclude every one of your past buyers or sellers. (Unless there are people you would truly never want to work with again, and we’ve all had those!) This is a top tier in your book of business.
  • Add friends, family and colleagues.
  • Get creative!  Start adding all the people that you connect with on a regular basis such as your children’s coaches, doctors, dentists, optometrist, car salesman, insurance salesman, hairdresser, mechanic, electrician, plumber, etc. Anyone you do business with, is a great candidate for referrals. You can find a list of the 250 people who should be in your sphere here. 

Next, grow it! As we head into a new month, remember to make an appointment with yourself every month to review for at least one hour where you are in terms of your book of business.  Ask yourself these four questions:

  1. How many past clients will I contact this month? 
  2. What is my focus? 
  3. Who can I add to my database?
  4. What’s working and what’s not? 

Lastly, nurture it!  Some of the best ways to nurture your list are…

  • Send: monthly postcards or newsletters.  Our Community News is very popular and agents love the done-for-you content. The Content Cards and Listing Inventory Series are also top performers.
  • Call: Connect with everyone in your book of business twice a year. Most agents break their lists down into weekly and daily increments, then hit the phones as part of their daily to-do list.
  • See: Host a customer appreciation event once a year. An end-of-summer picnic might be perfect for getting face-to-face with past customers and thanking them for their business (and referrals).

Building your book of business, for some, isn’t the exciting part of the business. But when your get the 20-year value of everyone on that list, you can start to see it as a priority! Look to our Master Marketing Calendar for some fun reasons to stay connected with your sphere and keep your conversations interesting!

You may also want to check out our Specials page which changes monthly as we add new content, tools and budget-saving promo codes! 

Need help? Contact our team today at 866.405.3638! 

 

 

New week ahead — last one of the month. What you do now affects how you’ll finish your summer. How you’ll start the fourth quarter. How you’ll win your market.  Make it count. Be the game-changer.

#realtorlife #realestatemarketing #mondaymotivation

We’re here if you need us! Call us at 866.405.3638.