Monday, December 18, 2017

Julie Escobar

Julie brings more than 20 years of sales and marketing experience in the real estate and speaking industries. From copy writing to convention management, you will find her consistently seeking out innovative solutions, fresh ideas, as well as creative products and tools for the real estate industry.

“I receive the ProspectsPLUS! Master Marketing Newsletter email and read every line every time it comes in. One particular month, I was impressed by a woman who had used the Expired Listing letter (the one that talks about the Merchandising Review Form) and decided to give it a try myself. I mailed the form to a group of expireds on November 15, and just two weeks later I received a call, set the appointment and took the listing two days after the call!

You can bet I will continue to send this mailer out to expireds and grow my list of happy clients. Thank you so much, ProspectsPLUS!, for the many ingenious options you offer to us!”

Your LibraryFueling Your Brain, Business and Life with the Written Word

By Julie Escobar, Director of Corporate Marketing, ProspectsPLUS!

While it is indeed the age of information and words, MP3s, streaming video and more are at our fingertips and downloadable 24/7 via that incredible internet, there is to me, still something to be said for curling up for a half-hour, hour or every once in a while a day with a good old fashioned book. I know, I know – lives are busy, going warp speed in a thousand directions and mine is no different. Believe me, there is tremendous merit to books on CD that we can listen to on the go, but there is great satisfaction in building a library of your own that you can tap into and reference whenever possible for strengthening your skills, improving your mind or igniting your spirit.

In April 2006, we began to share thoughts, tools and techniques with our customer base in our monthly Master Marketing NewsletterTM. Alongside the tips, inspiration and skill builders is our featured book of the month. It has been a tremendous experience for our team to collectively learn fresh ideas and new perspectives, from both the books themselves and each other as we share the insights that we each take from chapter to chapter. I wanted to take the time to share with you just some of the books we found valuable over the last year and a half and challenge you to start or add to a library all your own!

§ Good to Great by Jim Collins – Great for mastering the premise “Be the Best in the world at ONE thing.”

§ Little Red Book of Selling by Jeffrey Gitomer – Terrific for short snippets, great ideas and reference-his e-zine Sales Caffeine is pretty good for daily jolt as well.

§ How to Become a Rainmaker by Jeffrey J. Fox – Learning to dollarize is a vital tool in our industry – Jeffrey Fox teaches it well.

§ Purple Cow by Seth Godin – You’ll find valuable Lessons in effective marketing.

§ Shut Up, Stop Whining and Get a Life by Larry Winget – We all loved this book. It’s as edgy as its title but drives home some must-learn points.

§ Be Our Guest by the Disney Institute – You have to hand it to those folks at Disney – when it comes to customer service – they have it down. Lots to learn here!

§ Swim With the Sharks Without Getting Eaten Alive by Harvey Mackay – An oldie but a goodie when it comes to classic life and business lessons.

§ Never Eat Alone by Keith Ferrazzi – Some great ideas on the power of social and business networking.

§ The Power of an Hour by Dave Lakhani – Time management guru Lakhani explains how to put some muscle into your time management and make those minutes count!

§ Hug Your Customers by Jack Mitchell – We liked this book so much, it became the theme for one of our corporate meetings! Spotlights the power of extraordinary customer service in any industry.

§ The Greatest Salesman in the World by Og Mandino – Truly one of my favorite all-time books. I re-read it often and what’s funny is that I have asked countless industry “icons” to name a favorite book throughout the years – almost all of them count this at the top of their list.

§ Think and Grow Rich by Napoleon Hill – Another classic, must-read for anyone who wants to live abundantly and build a better life and business.

§ How to Become a Marketing Superstar by Jeffrey J. Fox – You have to love Fox’s books for their quick read and great references.

§ Better Than Good by Zig Zigler – Zig’s insight is always a welcome gift as he shares the power of a positive attitude in this game of life.

§ Winning by Jack and Suzy Welch – Delivers a solid career’s worth of this legendary leader’s management wisdom.

§ Wooden on Leadership by John Wooden – Extraordinary Coach John Wooden shares tremendously valuable insight on what it means to win with integrity in ANY game.

§ Built to Last by Jim Collins – Much like Good to Great, Collins shares the successful habits and visions of some of the greatest companies of all time.

§ The Millionaire Real Estate Agent by Gary Keller – Keller shares what it takes to not just be a successful real estate agent, but how to truly treat your business as a business and effectively grow it without limitations.

§ Satisfaction by Chris Denove and James D. Power IV – A true spotlight on how listening to the voice of the customer can make – or break a company and career.

§ The Spellbinder’s Gift by Og Mandino – This well crafted contemporary parable by Mandino offers tremendous inspiration and wonderful reminders on how to live a better (happier) life.

§ The Age of Speed by Vince Poscente – This offers lessons on how to thrive in a world that runs at lightning speed.

§ Juggling Elephants by Jones Loflin and Todd Musig – A great read for all of us who sometimes feel we need to get our “act” together in the three-ring circus we call life.

§ The Fred Factor by Mark Sanborn – Sanborn teaches us through the true story of Fred – the mail carrier – how going the extra mile and taking the extra steps for our customers can turn an ordinary career into an extraordinary one.

§ Blink by Malcolm Gladwell – Fascinating book that illuminates how we can re-train our minds to instantly pull vital information from life’s moments.

§ The 7 Habits of Highly Effective People by Stephen Covey definitely not the easiest book you’ll ever read, but if you can work your way through each of the “habits” and make them a part of your life and career, you’ll far exceed any goals in front of you!

I do hope you will enjoy the lessons, laughter and genuine knowledge builders found within the pages of these book recommendations. It has been a fun journey to discover new books, new authors and new additions to my growing library of books for business. I do make sure there is room on the shelves for recreational reading as well, so you’ll find James Patterson, Sue Grafton and Patricia Cornwell books all tucked on the shelves next to the books above! After all, “work hard, play hard” can be a good motto for this aspect of life too!

So go and read your mind and expand your personal library for success. I would love your recommendations for our Book of the Month club! Feel free to email me at any time and share your thoughts, titles and reading experience! Happy reading everyone!

E-mail me your book recommendations at or here in the comments section! 

ProspectsPLUS! is launching a totally regionalized approach to better serve its client base and expand its offerings to more rural areas and smaller companies.

“In these challenging times, it has become increasingly important to serve our clients more effectively,” shared Ramona Williams, Director of Business Development. “We are invested in their success. We understand how tough a shifting market can be for both agents and brokers and want to be sure our clients have the resources and tools they need to be successful. More important, we want them to know that they do not have to go it alone.”

ProspectsPLUS! has always maintained a regional system for its more than 25 account executives, who service real estate professionals throughout the United States and Canada. That team brings training, workshops and seminars to offices in their geographic territories. Ms. Williams is now teaming inside account managers with outside account executives to better provide support for existing clients and bring the company’s products, resources and training to smaller companies and sales professionals in more rural areas.

“A large segment of real estate professionals has limited exposure to high-quality local training without breaking their own budgets or that of their broker/owner. While many travel for large national events such as branded franchise conventions or NAR, smaller offices or those in remote locations don’t have access to as many resources and training opportunities as their larger or more centrally located colleagues,” explained Corporate Marketing Director Julie Escobar.

“Those agents and organizations need training, motivation and quality marketing solutions that are relevant to their markets,” added Ms. Williams. “We hope to provide just that through our content-rich Webinars, library of resources, online Master Marketing MeetingsTM and grass-roots scheduling designed to reach every office seeking high-impact training on topics such as lead generation, data mining, FSBO and expired strategies as well as foundation-builders such as smart budgeting, sphere-of-influence communication and choosing a niche market.”

The regionalization offers one more level of support for outside account executives and clients, ensuring all customers receive the assistance they need-from implementation and direct marketing to fulfillment and technical support. While tough-market indicators have others scaling back, ProspectsPLUS! understands that now, more than ever, is a time to step up and bring more resources to the hands, minds and hearts of real estate professionals who need competitive solutions to weather the market storms they face each day.

Visit to take advantage of the company’s FREE Webinar series. For more information about bringing lead-generation and competitive-edge marketing tools to your office, visit, or call Julie at 1.866.405.3641 today to schedule your FREE in-house Master Marketing MeetingTM.                                               

MLSMAILINGSProspectsPLUS!, real estate industry leader in personal marketing software brings AUTOMATION to the industry.

Expanding on the company’s widely popular lead generating products, MLSListings.comTM offers this fully automated system of sending customized, laminated Just Listed and Just Sold postcards to an agent’s farm area and Sphere of Influence. This state-of-the-art, patent-pending process automatically integrates with local MLS providers and organizations across the country to generate full color “Just Listed” and “Just Sold” postcards with property and agent photos, logo and personal contact information. First class postage is affixed, the cards are addressed and laminated and mailed to 100 or more homes within a radial search of the property address. A mailing list and .JPEG image of the postcard is then emailed to the agent for follow up for just and e-marketing of your new listing, and within 48 hours of receiving notice of your new listing, your customized postcards are on their way to the post office for fast, timely delivery to your market area.

With a price point of just .45¢ per standard sized postcard including first class postage or just .75¢ for a Jumbo postcard, and a one time .08¢ per record cost for the list of neighboring homeowners, agents are now able to maximize their exposure with minimal cost and zero effort! With well over 5,000 satisfied customers, this system has proven a win-win for agents committed to competing in today’s challenging market. adds to the company’s flagship philosophy of helping agents effectively leverage their market share by providing the right piece for the right person at the right time and super-powers their lead generating ability. NAR statistics show 86.5% of all buyers and sellers remember the names of only one to two realtors, proving that the need to maintain name recognition in the marketplace is critical to success.

“In one neighborhood alone, I sold 3 homes so far as a direct result of leads generated by your automated postcards! I know it works!” says Tim Hayes, RE/MAX Masters in Southlake. Georgia Alpizar of Keller Williams Realty adds, “For the busy agent, this is the fastest, easiest, highest quality tool to market your seller listings for more leads. The cards look great, generate leads and because it is the only truly AUTOMATED system out there, it is a no-brainer! Sign up and go! I recommend it to all of MY agents!”

“Combining fundamental marketing strategies with fresh ideas and new approaches has always been the strength of our products. Now, more than ever, we can give our clients the best tools in the industry to help them not just meet, but exceed their real estate goals!” says Jim Morton, President of ProspectsPLUS!

If you are interested in this product, please visit our website  For a limited time, enter the Priority Code JULIE to waive the current set-up fee of $24.95.     

ProspectsPLUS!, Account Representatives are available in most areas to offer a free in office Master Marketing MeetingTM which shares with your associates over three strategies for success in today’s tightening market as well as 103 new ways to find prospects! If you have just 30 minutes and at least 10 agents in your office, invite one of our platform speakers in to share with your team the right tools, techniques and systems they need to increase their productivity, find balance in their life and careers and develop the right kind of foundation to sustain ANY market.

For questions or information, call Julie at 1.866.405.3641 today. Please visit us online at to discover the best in the business for giving your company and your agents the flexibility to market with the right tool, to the right person at the right time.

WebinarsProspectsPLUS! has released the first-quarter schedule for its popular training Webinars. The schedule appears below and also can be viewed at

“We are thrilled to present timely topics, innovative solutions and guest presenters for 2008,” shared Director of Corporate Marketing Julie Escobar. “It is our privilege to bring solutions to today’s challenges, as real estate professionals seek to compete and excel in a shifting market. We have added management and coaching elements and are currently securing dates for the second quarter, with topics such as short sales, power recruiting and customer relationship management!”

Participation is FREE and easy! Simply bookmark the site, and click on the Webinar link of choice. You will receive an email reminder of the time and date, along with the passcode and phone number for each Webinar you sign up for.

2008 First-Quarter Webinar Schedule

January 7 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

January 9 @ 3:00 EST: Support Call Recruiting, with Jim Morton
Company President Jim Morton discusses how creating and maintaining office teamwork and synergy is a vital component for both recruiting and retention in today’s market. Support Call Recruiting helps you do both with a system that doesn’t cost a penny–but the rewards can be immense!

January 14 @ 1:30 EST: Presentation Tools, with Gay Jones
Ever hear the old saying, “Presentation is everything?” That’s especially true in today’s competitive market. Learn the tricks of the trade from Regional Director Gay Jones as she discusses how to effectively use your ProspectsPLUS! Presentation Tools!

January 21 @ 1:30 EST: ProspectsPLUS! 101, with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

January 28 @ 1:30 EST: Corporate Marketing System, with Scott Gregory
Ready to become the “go-to agent” in your market for every local company with 25 or more employees? This unique competitive-edge system allows you to dramatically increase your BusinessBASETM, turn the Do Not Call Registry on end, and strategically build a strong referral foundation!

February 4 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

February 11 @ 1:30 EST: BusinessBASETM, with Tanja Kor
Ready to earn 6 ADDITIONAL COMMISSIONS IN THE NEXT 12 MONTHS? We’re here to help! Regional Director Tanja Kor discusses the most powerful tool around for building your book of business to consistently and effectively achieve repeatable, sustainable success.

February 13 @ 3:00 EST: Get Results Every Time, with Guest Wayne Einhorn
Join industry leader and coach Wayne Einhorn as he shares top recruiting and management strategies for getting real results in EVERY market, EVERY time.

February 18 @ 1:30 EST: ProspectsPLUS! 101 with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

February 25 @ 1:30 EST: FSBO Success, with Todd Robertson
How would you like to have FSBOs calling you for a change? Join Todd as he shares the strategies savvy agents use to become FSBO leaders in their markets.

March 3 @ 1:30 EST: Unlock the Magic of, with Becky Keyt
Discover the hints, how-tos and magic of automation using our patented system for automating your Just Listed/Just Sold postcard marketing!

March 10 @ 1:30 EST: Data Mining, with Billy Allen
As one of the most powerful and important tools in today’s industry, data mining enables agents to take target marketing to a whole new level. Join Billy as he shares how to manipulate national databases to segment your marketing, increase your response rates, find new niche markets and, of course, continuously build your book of business!

March 12 @ 3:00 EST: Recruiting for Results in a Shifting Market, with Carol Johnson
Industry icon Carol Johnson shares some of the superstar strategies she has gleaned from the best in the business for getting real recruiting results in today’s quickly changing market.

March 17 @ 1:30 EST: ProspectsPLUS! 101, with Billy Allen
For those of you just starting (or restarting) your ProspectsPLUS! software, Customer Support Manager Billy Allen walks you through the simple step-by-step processes for putting systems in place and making the most of your marketing!

March 24 @ 1:30 EST: Working With Expireds, with Mike O’Boyle
Effectively marketing to expireds takes the right tools, technology and mindset. Learn all three and more as Mike O’Boyle shares the secrets top producers use to turn expireds into listings… and listings into SALES.

Learn more about these powerful training tools by visiting You also can find more cost-effective ways to boost production while saving time and money at While you’re there, remember to sign up for our FREE Master Marketing NewsletterTM and request your FREE 24-month Master Marketing ScheduleTM. Do you have at least 10 agents and 30 minutes to spare at your next sales meeting?
Call us to schedule a FREE Master Marketing MeetingTM! This fast-paced presentation provides agents with data-mining strategies, corporate marketing ideas, objection-handling techniques, FSBO tools and more. In just 30 short minutes, your agents will discover easy-to-implement tools and techniques designed to quickly boost their productivity-and their sales! Call Julie Escobar toll free at 866.405.3641, or visit today!