Friday, December 15, 2017

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Real Estate Agent Contest 2017

New Magazine Filled With Tools for YOU

by Julie Escobar

We’re thrilled this week to introduce you to the 6th edition of the Master Marketing Magazine which started hitting mailboxes all across the nation last week.  The reviews and comments are coming in fast and the word on the street is that it is already being recommended as a tool agents can count on as they put their marketing in place to hit the second half of this year strong.

Our sixth installment of this magazine has 87 pages that are filled to the brim with strategic content, creative ideas, and market-savvy tools you can use starting right now with a focus on matching your marketing with your market segment using incredible new data sources and options!

Here are a few of the featured articles: 

  • Embracing the Element of Surprise
  • Three Steps to Drive More Inventory
  • Five Action Steps to Grow Your Business
  • Pricing Makes Perfect
  • The One Thing You Can Do to Earn Three Times the National Average
  • Three Ways to Put Some Fun in Your Marketing
  • Three Ways to Get Out In Front of YourCompetition
  • PLUS… Powerful Interviews With Top Real Estate Pros
  • PLUS…a 6-MONTH Pull-Out Master Marketing Schedule
  • PLUS… a Chance to Win $10,000

And so much more…

Ready to look inside the pages of our digital version today? Check it out at blog.prospectsplus.com/magazine.

We’d love to hear your thoughts on the new magazine!  

Find us on Facebook and share your experience, your favorites, and your ideas for the NEXT publication!  

Being a resource YOU can turn to – is our passion.  Enjoy! 

Master-Marketing-Magazine

New Digital Magazine Filled With Tools for YOU

by Julie Escobar

We’re thrilled this week to introduce you to the digital, online version of our all-new, edition two of the Master Marketing Magazine which started hitting mailboxes all across the nation last week.  The reviews and comments are coming in fast and the word on the street is that it is already being recommended as a tool agents can count on as they put their marketing in place to hit the second half of this year strong.

Expanded from our first edition – this powerful publication has 75 pages that are filled to the brim with strategic content, creative ideas, and market-savvy tools you can use starting right now with a focus on matching your marketing with your market segment using incredible new data sources and options!

Marketing MagazineHere are a few of the featured articles: 

  • The Big Data Game is On
  • Nielsen Prizm Codes, Smart Segments, and Technology
  • Working ON Your Business, Not Just IN Your Business
  • How to Dominate in a Geographic Farm
  • The Right Tools for the Right People at the Right Time
  • Every Door Direct Mail – Why It’s a Hot Ticket Item
  • How to Take More Listings NOW
  • 4 Ways to Use Hyper Local Content for a Competitive Edge
  • Why Data Never Sleeps
  • 4 Tips for a Strong Second Half
  • PLUS…a 6-MONTH Master Marketing Schedule

And so much more…

How do you get YOUR copy?  If you are already a registered member of www.ProspectsPLUS.com, you should be receiving your copy in the mail very soon.  In fact, refer-a-friend to join our system for FREE, and you’ll be eligible to receive a $25 gift card, and so will your friend – and we’ll send a copy of the all new magazine out to get them started.  Find out more here.

If you’re NOT yet a registered member of www.ProspectsPLUS.com – sign up today for your FREE account and we’ll send a copy right out to you!  There’s no cost and you can start using your account right away!

Ready to start reading NOW?
Click here to read (and bookmark) our Digital Master Marketing Magazine today!

We’d love to hear your thoughts on the new magazine!  Find us on Facebook and share your experience, your favorites, and your ideas for the NEXT publication!  

Being a resource YOU can turn to – is our passion.  Enjoy! 

Every Door Direct Mail is Making the Rounds!

by Julie Escobar

Talk about on the move!  The USPS just put it’s money where it’s mouth is this month and took out a full page ad in REALTOR Magazine!  Smart, since making it easy (and oh yeah – AFFORDABLE) for agents to saturate the neighborhoods they most want to represent is just one more great way everyone is pitching in to get our industry back in action and better than ever!

Now with postage rates for this service as low as 14.5 cents per mailing piece, agents are starting to really think INSIDE the box. (The mailbox that is!)

And they’re not stopping there.  There’s a resurgence of marketing mojo happening all across North America that we haven’t seen in a while.  Agents and brokers too – stepping up to try new branding ideas on for size, adopt new technologies that are making communication between themselves and their clients and prospects easier, and putting systems in place so they can streamline their business and treat it – well LIKE A BUSINESS.  The chatter online gives us insights into how agents are working together, sharing ideas and creating the kind of connection with their markets that we just haven’t seen in a long time.

Getting in EVERY DOOR in a neighborhood?  Yeah, that’s COOL!

If you want to learn more about how we can help you leverage this powerful new program –  click here now.  

Or call our team today at 866.405.3638 today to speak with one of our EDDM™ Specialists. (It helps for you to be in front of your computer so that you can easily see which carrier routes make the most sense for you.) Whatever you need-we’ve got you covered!

Real or Fake News?

It’s all over the news – the government is harming homeowners and real estate by wanting to do away with the mortgage interest deduction (MID). From major real estate portals to the National Association of Realtors’ website, hand wringing rules the day.

Is it fake news, the truth or are the reports somewhere in between?

A little history

Before 1986, all interest on all loans (even credit card bills), regardless of purpose, was tax deductible. The Tax Reform Act of 1986 (TRA86) did away with all of those deductions, with the exception of mortgage interest.

Interestingly, the TRA86 was touted very much the same way today’s tax reform efforts are – as a way to simplify the tax code and do away with tax loopholes.

To itemize or not to itemize

To take advantage of the MID, a taxpayer must itemize deductions. For itemizing to make sense, his or her deductions must exceed the standard deduction. These deductions include the MID as well as charitable contributions, medical expenses, property taxes, state and local income taxes and others.

Now, if you itemize deductions you know that it isn’t as cut and dried as it seems. The charitable contribution deduction, for instance, carries a cap. And, filers can deduct only the amount of medical expenses that exceed 10 percent of their adjusted gross income (7.5 percent if the filer or spouse is 65 or older).

This restriction allows only 19 percent of taxpayers who itemize to claim the medical expense deduction, according to Matthew Frankel at motleyfool.com.

It is very difficult for the average middle class American to come up with enough in itemized deductions to beat the standard deduction. In fact, only about 30 percent of taxpayers itemize deductions.

The reality

Here are the stats:

  • About two-thirds of American households own their home.
  • Only one-fourth of homeowners claim the MID.
  • The average tax savings for households with income between $40,000 and $75,000 is just $152 a year. That’s $12.66 a month,” according to Anthony Randazzo, director of economic research at the Reason Foundation.
  • Households with earnings of more than $100,000 derive nearly 90 percent of the MID’s benefits.
  • “In 2015, the federal government spent $71 billion on the MID,” according to Derek Thompson with The Atlantic. He also calls the MID a “moral indictment of the tax code,” and the $71 billion dollars it costs this country “a public-housing policy for the rich.”
But … it incentivizes home ownership, right?

“Economists don’t agree on much, but they do agree on this: the interest deduction doesn’t do a thing for homeownership rates,” suggests Roger Lowenstein at the New York Times.

Remember Jonathan Gruber, the Obamacare architect? He co-authored a National Bureau of Economic Research study earlier this year that found “The mortgage deduction has a precisely estimated zero effect on homeownership.”

“One reason for this is the way the MID is structured. As mentioned earlier, a taxpayer must itemize deductions to take advantage of the MID. It is primarily the wealthy who have enough deductions that make sense to itemize.”

“The value of the deduction increases with the individual’s income tax rate so that higher income taxpayers receive more benefit than lower- and middle-income taxpayers,” according to Tim Manni at HSH.com.

Manni goes on to say that the MID encourages Americans who can afford to, to buy larger, more expensive homes, “rather than to encourage significant homeownership at low- and middle-income levels.”

Even without economists’ word for it, knowing the statistics on who actually uses the MID, common sense tells us that homeownership rates and home prices aren’t going to plummet if homeowners can’t deduct mortgage interest on their taxes.

What the MID actually does

“The MID benefits far fewer Americans than politicians and the media are letting on and, in fact, it drives up tax rates for the rest of us,” insists the National Review’s Robert VerBruggen.

Others argue that the MID subsidizes wealthy households and the money saved by doing away with it will help fund tax reform that benefits the middle class.

Whichever side you fall on over this issue, it’s important to understand the facts. Only then can you intelligently answer your clients’ questions.

Need our assistance? We would love to help you! Call our support team a 866.405.3638.