3-7-27 Law of Marketing & Expired Listings

Becoming the Brand Name and Go-To Agent

The market’s changing, the New Year is here – and you’re gung-ho to differentiate yourself in the marketplace – right?  We know and we’re with you!  Top agents are enjoying early success this year by taking advantage of best practices, changing markets and the 3-7-27 Law of Prospecting!

It just makes good sense – right?  To leverage every advantage you have in today’s market?

Expireds are turning out to be just what the doctor ordered as far as a go-to-market for kick-starting or beefing up your listing inventory in the first quarter.

A good turn-to market but one in which you need to make a name for yourself and establish trust and credibility quickly and effectively.  One great way to do that is to put the 3-7-27 to work for you.

WHAT are you talking about?  ( I know that’s what you’re thinking!)  Basically what the 3-7-27 Law of Prospecting tells us is that historically it takes THREE contacts for someone to recognize your name.  SEVEN to associate your name with your business.

And TWENTY-SEVEN to become a brand name in your market.

Now here’s the interesting part.  You know MOST agents quit after contact #3?  And more transactions occur after #5?  So – what are you going to do this quarter?  (This is where you raise your hand and say –“I’m going to make more than 5 contacts!”)  I knew you knew that!

You can do that in a lot of ways – email if you have it.  Phone if you have it.  Postcards?  We got ‘em.  How about all of the above?

Every day pull up the list of expireds and pick a series to send – it’s easy – create a list, choose your cards and calendar them out for the next week or two.

Then follow up!

Share your differentiators.  All those ways you stand out from your competition and will get their home sold in less time, for more and with fewer headaches.

Offer to send a pre-listing package and prove yourself to be the agent with both the tools and skills to get the job done.

Start invoking the power of the Law of marketing.

THREE contacts and they know your name, SEVEN and you’ve got their attention – they know you and what you do.

TWENTY-SEVEN and you start building a niche in your marketplace.

Get started now!

Need help?  Call us – we’re ready, willing and able to help take your marketing and your business to the next level 866.405.3638.

Julie brings more than 20 years of sales and marketing experience in the real estate and speaking industries. From copy writing to convention management, you will find her consistently seeking out innovative solutions, fresh ideas, as well as creative products and tools for the real estate industry.


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